Achieving a sun-kissed glow without the harmful effects of UV exposure has never been easier, thanks to the myriad of self-tanning brands available today. From luxurious high-end options to affordable drugstore favorites, the market offers a variety of formulas tailored to different skin types and desired intensities. Whether you prefer a gradual build-up or an instant deep bronze, there's a self-tanner out there perfect for your needs. Discover our curated list of the best self-tanner brands below to find your perfect match and achieve that flawless tan year-round.
Illustration of self tanner
Best brands of self tanner in 2025
St. Tropez
St. Tropez is a leading brand in the self-tanning products market, established in 1996 and owned by PZ Cussons. It specializes in self-tan, skin finishing treatments, and bronzing cosmetics, with a range of products that include cosmetics and skin perfecting treatments. The brand is known for its 100% natural tanning active, Dihydroxyacetone (DHA), derived from plant sources, and its products are cruelty-free and vegan-friendly. St. Tropez has a significant market presence, particularly in Europe, which holds around 30-33.97% of the global self-tanning products market share. The brand has received numerous awards, including the NewBeauty Magazine Beauty Choice Awards 2013 for Best Self Tanner for a Natural Look. For more details about their product range, you can visit the official St. Tropez website.
Bondi Sands
Bondi Sands is a leading Australian brand renowned for its dominant position in the self-tanning market, holding a 60% market share in Australia as of 2021. Founded in 2012 by Shaun Wilson and Blair James, the brand has experienced significant growth, with a 400% increase in sales and a 180% rise in revenue by 2016. Bondi Sands products are available in over 30,000 retail stores worldwide and have successfully launched in various markets including the UK, US, and New Zealand. The brand is known for its high-quality, vegan, and cruelty-free products, and it has become the largest Australian-owned beauty brand exporter. In 2019, Bondi Sands undertook the largest Australian product launch into the US, further solidifying its global presence. Discover more about their comprehensive range of products on the official Bondi Sands website.
Loving Tan
Loving Tan is a highly regarded brand in the self-tanning products market, known for its premium, organic, and naturally-derived ingredients that provide a deep, natural-looking tan. The brand has garnered praise from beauty influencers and A-list stars and is a cult favorite among those seeking professional-strength self-tanning formulas. In 2021, Loving Tan stood out with a strong market presence, particularly in the U.S. and the U.K., where it has a significant following. The brand's products are noted for their ease of application, long-lasting results, and smooth, even color. With a conversion rate of 2.50-3.00%, Loving Tan outperforms many of its competitors in terms of revenue and customer satisfaction. For more details, explore their official website.
Isle of Paradise
Isle of Paradise is a leading brand in the self-tanning industry, known for its innovative and highly effective products. Since its launch in June 2018, the brand has seen a 135% increase in sales, with its Self Tanning Drops selling out over 25 times and becoming the top-selling self-tanning brand at Sephora. In 2020 alone, Isle of Paradise sold 100,000 self-tanning drops, highlighting the brand's significant market impact. The brand's products are praised for their smooth, natural-looking tan and ease of use, making them a favorite among consumers. Isle of Paradise's collaboration with major retailers like Boots Limited U.K. has further boosted its market presence. For a detailed review of their Self Tanning Drops, check out their product review here.
Jergens Natural Glow
Jergens Natural Glow is a renowned brand in the self-tanning market, known for its gradual and natural-looking color enhancement. With a brand awareness of 79% among male cosmetics users in the United States, Jergens is a popular choice, used by 20% of this demographic. The product is designed for daily use, gradually infusing skin with moisturizers, antioxidants, and Vitamin E, suitable for fair to medium and medium to tan skin tones. It offers a subtle, streak-free tan and is also available in a firming version that reduces cellulite appearance within 7 days. Despite its average rating of 2.5/5, it remains a favorite for those seeking a subtle, daily moisturizer with a self-tanning benefit. For more information on this product, visit their official Jergens website.
Tan-Luxe
Tan-Luxe is a prominent player in the self-tanning products market, known for its innovative and high-quality products. The brand is part of the broader market that was valued at USD 1.09 billion in 2023 and is projected to grow significantly, with a CAGR of 8.1% from 2024 to 2032. Tan-Luxe's products, such as serums and lotions, contribute to the dominance of the lotion segment, which accounted for over 54.5% of the market in 2021. The brand's focus on skin protection and the avoidance of harmful UV radiation aligns with the growing consumer awareness and demand for self-tanning products. Tan-Luxe, along with other key players like St. Tropez and Bondi Sands, is driving the market's growth through innovative product launches and strong market presence. For more details on the evolving self-tanning products market, visit the Transparency Market Research report.
Vita Liberata
Vita Liberata is a leading brand in the self-tanning products market, renowned for its natural and skin-caring formulations. Founded in 2003 by Alyson Hogg, the brand utilizes advanced organic technologies and pure ingredients, such as aloe vera and shea butter, to provide a flawless and hydrating tan. Vita Liberata's products, including lotions, gels, and mousse, are designed to be odorless and moisturizing, with some lasting up to 2-3 weeks with reapplication. The brand's commitment to organic botanicals aligns with the growing consumer preference for natural and organic self-tanning products, which accounted for a significant market share in 2021. Vita Liberata's products are also suitable for use on the face and are formulated to fade naturally without scaling or patching. For more details, visit their official website.
Fake Bake
Fake Bake is a renowned brand in the self-tanning products market, known for its high-quality and innovative products. The brand contributes to the growing demand for self-tanning skincare, driven by increasing consumer awareness of the health hazards associated with direct sunlight and the rising incidence of skin cancer. In 2021, the self-tanning lotions segment, which includes products from Fake Bake, accounted for over 54.5% of the market share. The brand's products are available in various forms such as lotions, serums, and drops, catering to a wide range of consumer preferences. With the global self-tanning products market projected to grow at a CAGR of 4.5% to 8.1% from 2024 to 2031, brands like Fake Bake are expected to continue their dominance in the market. For more information, visit Fake Bake's official website.
Coco & Eve
Coco & Eve is renowned for its exceptional self-tanning products, particularly the Sunny Honey Bali Bronzing Foam, which has garnered significant attention for its fast-drying formula, pleasant mango and guava scent, and natural, even tan. Since its debut, this product has sold out four times and amassed a 35,000+ person waitlist, selling a product every 20 seconds in the United States. The brand's self-tanner is vegan, gluten-free, paraben-free, and cruelty-free, making it a favorite among consumers. It develops into a rich golden bronze shade within 2 hours and is praised for its seamless application and lack of sticky residue. Coco & Eve's entry into the U.S. market in late 2019 has been highly successful, contributing to the rapid growth of the self-tanning industry.
L'Oréal Paris Sublime Bronze
L'Oreal Paris Sublime Bronze is a highly regarded brand for self-tanners, offering a range of products that provide natural-looking, long-lasting results. The Sublime Bronze Self-Tanning Water Mousse, for instance, features a lightweight and hydrating formula with coconut water and vitamin E, making it easy to apply and leaving skin feeling smooth and soft. This product is particularly praised for its ease of use and the subtle, glowing color it achieves without an artificial or orange tone. L'Oreal Paris, as a whole, has seen significant success, with the skin care segment, which includes self-tanners, accounting for 39.9% of their sales in 2023. The brand's commitment to quality and innovation makes it a top choice for those seeking effective self-tanning solutions.
Leave a Reply
Your email address will not be published.