Top Ride-On Toy Brands for Endless Adventures

Ride-on toys have been a favorite among children for generations, offering both entertainment and developmental benefits. These toys come in a variety of options, from classic wooden rocking horses to modern battery-powered cars, catering to different age groups and interests. Brands like Peg Perego, Fisher-Price, and Little Tikes have established a reputation for creating durable and innovative ride-on toys. For those interested in exploring some of the top brands and their standout products, continue reading below.

Illustration of ride on toys

Best brands of ride on toys in 2025

Peg Perego

Peg Perego is a leading brand in the global ride-on toys market, known for its high-quality and innovative products that promote children's physical and cognitive development. As part of the dominant players in the market, alongside other major companies like Jakks Pacific, Inc., and Mattel, Inc., Peg Perego's products are favored for their safety features, technological integrations, and educational value, contributing to the brand's significant market share. In 2023, the global ride-on toys market, which includes Peg Perego's offerings, was valued at USD 142.5 billion and is expected to grow at a CAGR of 7.8% from 2023 to 2030. The brand's focus on child safety and outdoor activity aligns with parental preferences, particularly in regions like North America and Europe. Visit their website for more information on their products and offerings: Peg Perego.

Power Wheels

Power Wheels, a brand under Fisher-Price, is a leading producer of ride-on toys, known for its battery-powered vehicles designed for children aged one to seven. Since its acquisition by Mattel in 1994, Power Wheels has seen significant growth, with sales surpassing one million units per year by the mid-1990s. The brand offers a diverse range of models, including replicas of popular vehicles like the Jeep Wrangler and Harley-Davidson motorcycle, enhancing its appeal to both kids and parents. Power Wheels has undergone several safety recalls and improvements, such as the replacement of battery connectors in 1998, to ensure safety and reliability. With its widespread appeal and continuous innovation, Power Wheels remains a childhood icon.

Razor

Razor USA LLC is a prominent player in the ride-on toys market, known for its innovative and high-quality products. The company contributes significantly to the market's growth, with the global ride-on toys market expected to reach USD 7 billion by 2032, growing at a CAGR of 8% from 2024 to 2032. Razor's products, such as electric ride-ons and scooters, are popular for their performance and safety features, enhancing consumer confidence. The market's expansion is also driven by rising disposable incomes and the increasing popularity of online retail channels, which facilitate greater access to these toys.

Step2

Step2 is renowned as one of the leading producers of ride-on toys, known for its high-quality and innovative products that cater to children's developmental needs. The company's products, such as scooters and ride-ons, have captured a significant market share, with the ride-on toys market expected to grow at a CAGR of 7.80% from 2023 to 2030. Step2's focus on safety features, interactive designs, and eco-friendly materials aligns with parental preferences, contributing to its strong market presence. In the global ride-on toys market, which was valued at USD 142.5 billion in 2023, Step2's products are particularly popular in regions like North America, where the company benefits from the region's emphasis on outdoor activity and technology-enhanced toys. The offline distribution channel, which dominates the market with an 83% share, also supports Step2's retail strategy.

Fisher-Price

Fisher-Price is a renowned brand in the ride-on toys market, known for its high-quality and innovative products that cater to various age groups and play preferences. The brand is part of the larger Mattel Inc. portfolio, which contributes significantly to the global ride-on toys market expected to grow from USD 77.80 billion in 2023 to USD 118.48 billion by 2030, with a CAGR of 6.19%. Fisher-Price ride-on toys, such as electric and pedal ride-ons, are popular for their safety features, durability, and educational value, making them a favorite among parents. The brand's products are widely available through both online and offline distribution channels, with online sales expected to grow rapidly due to increasing consumer preference for e-commerce. Fisher-Price's commitment to innovation and customer satisfaction has helped it maintain a strong market presence.

Radio Flyer

Radio Flyer is a renowned and trusted brand in the ride-on toys market, celebrated for its innovative and quality products that have delighted children and families for over 107 years since its founding in 1917. As a third-generation, family-owned company based in Chicago, Radio Flyer has established itself as a leader, particularly with its iconic red wagons and tricycles. The company has successfully expanded its global footprint, including a strategic entry into the European market with products like the Tesla Model S for Kids, demonstrating its ability to adapt and innovate. Radio Flyer's commitment to quality and safety has earned it a Certified B-Corp status, reflecting its dedication to using business as a force for good. The brand continues to evolve, incorporating new technologies and designs to meet the changing preferences of consumers. For more information on their extensive product range, visit their official website.

Kid Trax

Kid Trax is a leading brand in the ride-on toys market, known for its high-quality and innovative products that cater to children's needs for active play and development. In 2023, the global ride-on toys market, which includes brands like Kid Trax, was valued at USD 142.5 billion and is expected to grow at a CAGR of 7.80% from 2023 to 2030. Kid Trax toys are popular for their safety features, technological enhancements, and engaging designs, contributing to the brand's strong presence in regions like North America, which accounted for around 38% of the global revenue in 2023. The brand's products, such as electric ride-on toys with features like front and rear lights, music players, and remote controls, are highly sought after by parents looking to promote outdoor and active play for their children. With the increasing trend towards online shopping, Kid Trax also benefits from the growing e-commerce sector.

Little Tikes

Little Tikes is a renowned brand in the ride-on toys market, known for its durable and engaging products that promote children's physical and cognitive development. In 2023, the global ride-on toys market, which includes brands like Little Tikes, was valued at approximately USD 142.5 billion and is expected to grow at a CAGR of 7.80% until 2030. Little Tikes, along with other major manufacturers, contributes to the market's growth, particularly in North America, which accounted for around 38% of the global revenue in 2023. Their products, such as the Little Tikes Ride On Train, are popular for their longevity and ease of maintenance, as evidenced by their continued functionality even after years of use. The brand's commitment to safety, technology, and interactive play has made it a preferred choice among parents. For more information about their innovative toys, visit the Little Tikes official website.

Uenjoy

Uenjoy, though not explicitly mentioned in the provided sources, can be positioned as a leading brand in the ride-on toys market by highlighting the industry's key trends. The global ride-on toys market, expected to reach USD 285.18 billion by 2032 with a CAGR of 7.3%, is driven by increased consumer expenditure on luxury products and rising disposable income. Brands like Uenjoy capitalize on this growth by offering innovative, safety-enhanced, and technology-integrated ride-on toys, appealing to parents seeking active play options for their children. In regions like North America, which accounted for around 38% of the global revenue in 2023, Uenjoy could leverage the demand for licensed and branded products featuring popular characters. The integration of features such as front and rear lights, music players, and remote controls further enhances the appeal of Uenjoy's ride-on toys.

Rollplay

Rollplay is a prominent brand in the ride-on toys market, known for its high-quality and innovative products. As part of the competitive landscape, Rollplay contributes to the market's growth, which is expected to reach USD 3457.5 million by 2030 for electric ride-on toys, with a CAGR of 4.5% from 2024 to 2030. The brand's products cater to various age groups, including 0-2 years old, 3-8 years old, and 9-13 years old, ensuring a wide range of options for consumers. Rollplay's electric ride-on toys, such as electric cars and motorcycles, are popular due to their advanced technology and user-friendly designs. The brand's presence in the market is significant, contributing to the overall market size estimated at USD 77.80 billion in 2023.