Top Brands for Luxurious Relaxed Hair Care

Caring for relaxed hair requires products that not only maintain the health of chemically processed locks but also enhance their smoothness and shine. In today's beauty market, several brands have emerged as favorites for those looking to keep their relaxed hair looking its best. From shampoos and conditioners to moisturizers and treatments, these brands provide a comprehensive range of solutions tailored to the unique needs of relaxed hair. To discover the top brands that can help you achieve and maintain healthy, beautiful relaxed hair, read on for a detailed list below.

Illustration of relaxed hair

Best brands of relaxed hair in 2025

Mizani

Mizani is a prominent brand in the hair relaxer market, known for its high-quality products that cater to the needs of individuals with relaxed hair. The brand is part of the broader hair relaxer market, which is expected to reach USD 719.88 million in 2024 and grow at a CAGR of 4.33% to 2029. Mizani, along with other key players like Avlon Industries and Jotoco Corp., contributes to the market's growth driven by rising consumer demand and social media influence. The brand's products are widely available, particularly in regions like the Middle East and Africa, which hold the largest market share in the hair relaxer sector. Mizani's commitment to product quality and consumer satisfaction has made it a trusted name among users of hair straightening and relaxing products. For more detailed insights, you can explore their offerings on their EWG brand page.

Affirm

Affirm is a leading brand in the hair relaxer market, renowned for its innovative products that combine effective straightening with superior hair care. The Affirm Sensitive Scalp Relaxer, for instance, retains up to 76% of fiber elasticity while providing maximum scalp comfort, making it ideal for clients prone to scalp irritation or dry hair and scalp. This product utilizes liquid crystalline technology for superior straightening and conditions the hair simultaneously, leaving it healthy, shiny, and radiant. As part of the broader hair relaxer market, Affirm contributes to the sector's growth, which is expected to reach USD 889.83 million by 2029, growing at a CAGR of 4.33% from 2024 to 2029. Affirm's products, such as the Affirm Conditioning Relaxer System, are highly regarded for their performance and consumer-oriented design.

ORS

ORS (Original Root Stimulator) is a highly regarded brand in the relaxed hair community, known for its effective and moisturizing products. The ORS Olive Oil Moisture Restore Creamy Aloe Shampoo, for instance, is a popular choice for its ability to gently cleanse and moisturize hair without stripping natural oils, making it ideal for use as a clarifying and neutralizing shampoo after relaxer touch-ups. This shampoo is sulfate-free, affordable, and widely available, often priced under $5 in the U.S. The hair relaxer market, which includes ORS products, is expected to grow significantly, with a projected CAGR of 8.40% from 2023 to 2030. ORS products, such as their No-Lye hair relaxer kits, are infused with olive oil and other natural ingredients to provide built-in protection and moisture.

Avlon

Avlon Industries Inc. is a leading brand in the hair relaxer market, renowned for its innovative and consumer-oriented products. In 2021, Avlon launched its Affirm Conditioning Relaxer System with Guanidine Hydroxide, which retains 79% of the original hair elasticity and provides extra moisture, volume, and shine. This product is part of Avlon's strategy to offer high-quality hair relaxants that cater to different hair textures. The brand's focus on product innovation and consumer needs has contributed significantly to its market presence. Avlon's products are widely available, particularly through dominant distribution channels such as supermarkets. For more details about their offerings, visit Avlon's official website.

Dark and Lovely

Dark and Lovely, owned by L'Oreal East Africa, has been a prominent brand in the hair care industry, particularly known for its products tailored for relaxed hair. However, by 1985, its market share had dropped to 40% due to failing to adapt to new market trends. The brand has since responded to the shift towards natural hair care by launching the Au Naturale line, addressing the growing demand for natural hair products. Despite this, Dark and Lovely's historical dominance in the relaxed hair segment remains significant, especially given its long-standing presence and consumer recognition. The brand's adaptation to new trends highlights its ability to evolve in a changing market. For more detailed information on Dark and Lovely's strategic adaptation, you can read about it on the Business Daily Africa.

Design Essentials

Design Essentials is a renowned brand specializing in hair care products, particularly for relaxed hair, offering a comprehensive range of solutions that cater to various hair types, from straight to tightly coiled, and from fine to coarse. Their products, such as the Straight & Relaxed Style Bundle, are designed to provide moisture, strength, heat protection, and shine, making them a favorite among consumers. This bundle includes the Honey Creme Moisture Retention Super Detangling Shampoo, Almond Butter Express Instant Moisturizing Conditioner, Bamboo & Silk HCO Leave-In Conditioner, and Silk Essentials Thermal Strengthening Serum. The brand's partnership with L'Oreal subsidiaries in 2021 further expanded its distribution, enhancing its market presence. With the hair relaxer market expected to grow at a CAGR of 4.33% from 2024 to 2029, Design Essentials is well-positioned to meet the increasing demand for high-quality hair care products.

Luster's Pink

Luster's Pink brand, launched in 1967, is a seminal product in the history of black hair care, initially designed to soften and give sheen to afros during the natural hair movement. Over the years, it has adapted to serve both natural and relaxed hair, with its moisturizing properties making it a staple. The brand has evolved to include petroleum and oil-free formulations, such as the Pink Shea Butter Coconut Oil line, which incorporates natural ingredients like shea butter, coconut oil, and jojoba oil to enhance hair health. Luster Products, Inc., founded by Fred Luster Sr. in 1957, has maintained its relevance through continuous innovation and a commitment to meeting consumer needs. Today, Luster's products are sold globally, with a strong presence in the U.S. market. For more information, visit the official Luster Products website.

Crème of Nature

Creme of Nature is a renowned brand in the hair care industry, particularly praised for its products tailored to relaxed hair. The brand has been a staple for generations, with many users appreciating its moisturizing properties, especially in products like the Argan Oil shampoo, conditioner, and leave-in treatment. According to user reviews, Creme of Nature products have been effective in maintaining hair health, even in the face of declining hair relaxer sales, which dropped by 26% since 2008. The brand's commitment to using high-quality ingredients like argan oil and black castor oil has made it a favorite among those seeking to restore and strengthen their hair. With its wide availability in stores like Walmart, Creme of Nature remains an accessible and trusted choice.

SoftSheen-Carson

SoftSheen-Carson is a leading manufacturer of ethnic hair and skin care products, holding a 20% market share in the United States and the number one position in South Africa and key European markets. The brand, acquired by L'Oreal in 1998 and merged with Carson Products in 2000, benefits from L'Oreal's advanced technology, including the L'Oreal Institute for Ethnic Hair and Skincare Research in Chicago. SoftSheen-Carson's products, such as Optimum and Dark & Lovely, are widely used, with an estimated 80% of Black women in the U.S. using hair relaxers. The company's data-driven approach, enhanced by tools like DataAlchemy, has significantly improved its business processes and market insights. Despite recent lawsuits related to health risks associated with hair relaxers, SoftSheen-Carson remains a dominant player in the hair relaxer market, expected to grow at a 2.5% CAGR.

Dr. Miracle's

Dr. Miracle's is a leading brand in the ethnic hair care industry, particularly renowned for its products tailored for relaxed hair. Since its inception in 2004, the brand has expanded to offer over 30 products, including the popular No-Lye Relaxer, which is reformulated with 3X more conditioning agents to prevent breakage and strengthen hair. Their products are enriched with natural ingredients like Shea Butter, Aloe, Coconut, Jojoba, and Olive oils to condition, nourish, and strengthen hair. The brand's evolution includes a new logo, packaging, and a range of new products such as the Edge Holding Gel and Acai Thermal Protection Styler. Dr. Miracle's products are widely available in the US, Canada, Caribbean, Europe, and Africa, and can be found in major retail chains like Target, Wal-Mart, and CVS. For more details, explore their product list.