Nail polish has become an essential part of many people's beauty routines, fetching a splash of color and style to their fingertips. With countless brands on the market, it can be overwhelming to choose the best one. We've sifted through the multitude of options to bring you a curated list of the top brands that stand out for their quality, vibrancy, and lasting power. For an in-depth look at our recommendations and why these brands made the cut, explore the list below.
Illustration of regular nail polish
Best brands of regular nail polish in 2025
OPI
OPI is one of the leading brands in the nail polish market, dominating in North America with a significant market share of nearly 35.7% alongside other major brands like Sally Hansen and Essie. Known for its high-quality and diverse range of nail care products, OPI caters to both personal use and professional salon services. The brand has recently launched natural, non-GMO, and vegan nail polish options, aligning with the growing consumer demand for eco-friendly and non-toxic products. In 2023, the liquid polish category, which OPI is a part of, accounted for 54% of the market share due to its versatility and consumer preference. OPI's products are widely available through specialty stores, which held a 38% market share in 2023. For more information on their innovative nail care products, visit their official website.
Essie
Essie, a leading brand in the nail polish industry, is renowned for its high-quality and salon-grade formulas, having been a staple in the market since 1981. With a vast palette of over 1,000 nuanced colors, Essie dominates the regular nail polish segment, contributing significantly to the market share. In 2024, the regular nail polish segment, which Essie is a major part of, is expected to hold a substantial market share due to its ease of application, low cost, and wide range of colors. Essie's commitment to quality and safety standards, along with its innovative products like the GEL COUTURE and EXPRESSIE lines, has earned it a loyal customer base. The brand's strong presence in North America, where it holds nearly 35.7% of the market share along with other major brands, further solidifies its position.
Sally Hansen
Sally Hansen is a prominent brand in the nail polish market, known for its high-quality regular nail polish products. The brand offers a range of polishes, including the Smooth and Perfect ColorCare line, which is enhanced with ingredients like ginseng, camelia oil, and lotus to promote stronger, healthier nails. Sally Hansen's products are widely available in stores such as Walgreens, CVS, and Rite Aid, and they are priced competitively at around $5.99 per bottle. The brand's vegan gel-like polish formula, as seen in the Miracle Gel collection, lasts up to 8 days without requiring a UV lamp. Sally Hansen is among the key players in the market, contributing to the segment that dominated with a revenue share of around 47% in 2023.
Zoya
Zoya is a highly regarded brand in the nail polish market, particularly known for its high-quality regular nail polishes. The brand is appreciated for its smooth application, vibrant colors, and long-lasting finish, as evident from consumer reviews highlighting its ease of use and attractive shades. Zoya polishes are often compared favorably to other brands like OPI, with many users preferring Zoya's formula. The global nail polish market, which includes brands like Zoya, was estimated at USD 16.23 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030, with regular nail polish segments dominating the market with around 47% revenue share in 2023.
Butter London
Butter London is a renowned brand in the nail polish industry, particularly known for its high-quality, 10-Free nail lacquers that are formulated without harmful chemicals like formaldehyde, toluene, and DBP. Founded in 2005 by British entrepreneur Sasha Muir and London's premier fashion manicurist Nonie Creme, the brand has gained a significant following for its innovative and cruelty-free products. With an estimated annual revenue of $3.5 million and 33 employees, Butter London continues to innovate, offering products like magnetic gel nail polish and color-changing nail polish. The brand's commitment to healthy formulations and creative colors has made it a favorite among consumers. As part of the global nail polish market, which is projected to grow at a CAGR of 6.9% from 2023 to 2030, Butter London remains a key player.
China Glaze
China Glaze is a renowned brand in the nail polish industry, known for its high-quality lacquers and innovative products. Established in 1998 and acquired by American International Industries in 2005, China Glaze has evolved from a professional-only brand to a consumer favorite, available at major retailers like Ulta Beauty, Rite Aid, CVS, and Sally Beauty. The brand's unique lacquers contain China Clay as a nail hardener, enhancing the durability and shine of the polish. China Glaze actively engages with customers through social media, driving trends and consumer purchasing decisions, particularly among millennials who are keen on nail art and care products. The brand's commitment to customer feedback has led to the introduction of new colors and collections, further solidifying its position in the market. For more about their products, visit the China Glaze official website.
CND Vinylux
CND Vinylux is a renowned brand in the nail care industry, known for its innovative and long-lasting nail polish products. The Vinylux line, which includes a two-step system of color coat and top coat, utilizes ProLight Technology to enhance durability with natural light exposure, eliminating the need for UV or LED light. This technology, combined with ingredients like Jojoba Oil, Vitamin E, and Keratin, ensures a sleek and smooth coating that strengthens the nails. The ergonomic, curve-hugging brush design provides flawless coverage, making it a favorite among nail care enthusiasts. As part of the broader nail care market, which is projected to grow significantly, with the global market size expected to reach USD 36.26 billion by 2032, CND Vinylux continues to be a key player. For more details on their long-wear nail polish, you can visit their product page.
Orly
ORLY, a prominent brand headquartered in Los Angeles, U.S., is a leading producer of high-quality nail polishes, particularly notable for its halal-certified products. The brand's halal nail polishes are increasingly popular in the Middle East, especially in the UAE and Saudi Arabia, where cultural and religious considerations are crucial. ORLY's products cater to the growing demand for nail care and art among millennials, contributing to the global nail polish market's projected CAGR of 6.5% to 6.9% from 2024 to 2030. The brand's commitment to natural and non-toxic ingredients also aligns with the rising trend of consumers seeking safer beauty products. ORLY's presence in the market is significant, especially in regions where halal certifications are essential.
Deborah Lippmann
Deborah Lippmann is a renowned brand in the nail polish industry, known for its high-quality, long-wearing shades and luxury care products. Founded in 1999 by celebrity and fashion manicurist Deborah Lippmann, the brand has collaborated with A-list celebrities like Lady Gaga, Sarah Jessica Parker, and Renee Zellweger to create customized nail polish shades. With over seventy shades available, Deborah Lippmann's products are frequently featured in top magazines and are a favorite among fashion icons and Oscar winners. Her brand has been honored at Cosmoprof Worldwide, solidifying her authority in the nail industry. The nail polish market, which Deborah Lippmann is a part of, is expected to grow significantly, with a projected CAGR of 6.2% between 2024 and 2032. You can learn more about Deborah Lippmann's innovative nail products on their official site.
Revlon
Revlon is a renowned brand in the nail polish industry, particularly known for its high-quality regular nail polish products. With a long-standing reputation since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has been a color authority and beauty trendsetter. In the North American market, regular nail polish, a segment dominated by brands like Revlon, held a revenue share of 45.78% in 2023. Revlon's innovative products and commitment to performance and glamour have made it a favorite among consumers. The brand is part of a highly competitive market that includes other major players like L'Oreal, Estee Lauder, and Unilever.
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