Top Prank Brands for Unforgettable Gags

In today's world of light-hearted fun and humor, the art of pranking has garnered a dedicated following. Whether it's a surprise fake insect or a sound-making gadget, the right prank can create unforgettable memories among friends and family. With numerous brands specializing in providing quality prank products, selecting the best ones can make all the difference in pulling off the perfect practical joke. Curious to discover the top brands that will help you become the ultimate prankster? Read on to find out more.

Illustration of pranks

Best brands of pranks in 2025

Prank Place

Prank-O, under the 30 Watt brand, has established itself as a leading producer of prank products, generating over $10 million in sales over the last six years through their innovative "Prank Packs." These packs, which include absurd and non-existent products, have seen significant sales growth, with a 226% increase in direct sales and a 108% increase in Amazon sales in 2018. The brand's unique approach to humor has resonated well with consumers, leading to partnerships with major retailers like Target, Walmart, and Kohl's. Their appearance on Shark Tank further boosted sales, with Prank Pack sales rising over 200% following the episode. The company's focus on satire and humor has positioned them for continued growth, with projections suggesting they could become a $20 to $30 million company in the next few years.

The Onion

The Onion, through its association with Prank-O, has established itself as a significant producer of prank products, leveraging its comedic expertise to create highly successful items. Prank-O, founded by Ryan Walther and Arik Nordby, both with roots in The Onion, has generated over $10 million in sales over six years, with products like the Prank Packs seeing a 108% year-over-year sales growth on Amazon in 2018. These empty boxes, advertising absurd fake products, have become a staple in comedic gifting, with a nearly six-figure email list and a 60% open rate. The company's innovative approach to humor has led to partnerships with major retailers like Urban Outfitters, Target, and Walmart. The success of Prank-O is a testament to The Onion's influence in the comedy and prank industry.

Prank-O

Prank-O, a Minneapolis-based comedy company, has established itself as a leading producer of prank gifts, notably with their innovative "Prank Packs" that have garnered significant success. Since its launch in 2013, Prank-O has achieved over $10 million in sales, with a notable surge of more than 200% in web sales and triple-digit growth on Amazon in 2018. Their appearance on 'Shark Tank' in 2018, where they secured a $640,000 offer from Mark Cuban, further boosted their visibility. The company has also seen a substantial increase in email engagement, with an 81% rise in email open rates and a 23% increase in click rates. Prank-O's products are now available in major retailers such as Target, Walmart, and Kohl's, marking a significant presence in the gift industry.

Whoopee Cushion

The Whoopee Cushion, a staple in the world of practical jokes, was first introduced in the United States in the 1930s and quickly became a massive hit, particularly during the Great Depression, offering Americans a cheap and easy laugh with prices starting at just $0.25 and $1.25 for different versions. The cushion, made of rubber and designed to produce a humorous flatulent sound when sat upon, was initially rejected by Soren Sorensen Adams, the founder of S.S. Adams Company, due to its perceived indelicacy, but later became a bestseller after its success was evident. By the time it gained widespread popularity, it was selling in large quantities, with companies like Johnson Smith capitalizing on its success through their extensive catalogues. The Whoopee Cushion remains a beloved novelty item, with surveys showing that longer and whinier sounds are particularly favored, as evidenced by a 2009 poll involving 34,000 participants. Its enduring popularity is a testament to its place as one of the most iconic prank items in history. For more about the history and cultural impact of this classic gag, visit the World's Foremost Experts on Whoopee Cushions.

Trickmaster

Trickmaster is renowned as one of the best producers of prank items, offering a diverse range of innovative and humorous products. Their Ultimate Prank Kit, for instance, is a comprehensive package designed to cater to both novice and seasoned pranksters. While specific statistics on prank volumes are not provided by Trickmaster, their products align with the broader trend of increasing prank activity on April Fools' Day, with estimates suggesting between 678,900 and 113,160,000 pranks occur globally each year. Trickmaster's commitment to quality and creativity ensures their pranks are both entertaining and effective. Their products are a testament to the enduring popularity of April Fools' Day pranks.

Fun World

Fun World, although primarily known for its dominance in the Halloween and seasonal novelty market, is not specifically recognized as a leading producer of pranks. However, the company's extensive experience in creating innovative and iconic products, such as the GHOST FACE(r) mask, which became an icon of Halloween, demonstrates their capability in designing engaging and memorable items. Founded in 1959, Fun World has grown to become one of the three largest Halloween creators and suppliers globally, with operations in multiple countries and a diverse range of products. While their focus is more on Halloween and seasonal items, their innovative approach and global reach make them a significant player in the novelty industry. Fun World's products are available in various continents, excluding Antarctica, and they continue to innovate through organic development and acquisitions. For more information about Fun World, visit their official website.

Loftus International

Loftus International is a renowned brand in the novelty and prank industry, having its roots dating back to 1939 when George Loftus and his stepson Gene Rose opened a small shop in Salt Lake City. The company gained national recognition with the introduction of the first latex rubber chicken in the early 2000s. By the mid-1990s, Loftus International was supplying novelty items to retailers worldwide, expanding its product line to include balloons, party decorations, and costumes. Today, the company is run by Gene and his son Jim, continuously innovating and searching for the next big prank item. Loftus International's extensive global reach and diverse product range make it a leader in the novelty industry. For more information, visit their new customer page.

Big Mouth Toys

BigMouth Inc. is a leading lifestyle brand renowned for creating unique and fun items, including a wide range of prank products that bring joy and laughter to everyday life. As a significant player in the inflatable toys market, BigMouth Inc. contributes to a global market estimated at US$4.8 billion in 2020, projected to reach US$7 billion by 2027, growing at a CAGR of 5.7%. The company's creative designs and products are popular both in the residential and commercial sectors, with the U.S. market, where BigMouth Inc. operates, accounting for over 28.9% of the global inflatable toys market in 2020. BigMouth Inc.'s prank collection is part of its broader portfolio that aims to spark joy and create special moments. With a strong online presence and a 14-day return policy, BigMouth Inc. ensures customer satisfaction and fun.

Pranks Anonymous

Pranks Anonymous is a highly-rated brand, boasting a 4.8 Star Rating across over 5,000 reviews, specializing in sending unique and anonymous prank packages and gifts since 2017. Their catalog includes innovative products like the Spring Loaded Glitter Bomb, which packs up to 4 ounces of glitter, and the Hilarious Singing Greeting Card that loops sounds for up to four hours. Despite some customer complaints, the brand remains popular for its creative and fun pranks. They offer a 20% discount on the first order and have a wide range of products to spice up any occasion. However, it's important to note that some customers have reported issues with delivery and customer service. For more details on how Pranks Anonymous makes sending a gift in the mail an explosively good time.

Fun Inc.

Fun Inc., through its brand Prank-O, has established itself as a leading producer of prank products, generating over $10 million in sales since 2013 and achieving significant growth, such as a 108% year-over-year sales increase on Amazon in 2018. Their unique "Prank Packs" have resonated well with consumers, leading to a 226% growth in direct sales in 2018. The brand's appearance on Shark Tank further boosted their visibility, resulting in a more than 200% increase in web sales. Prank-O's products, including absurd items like virtual reality headsets for pets, have found shelf space in major retailers like Target, Walmart, and Kohl's. This success underscores the brand's ability to tap into the demand for fun and humorous experiences. For more detailed insight, explore how 30 Watt makes pranks their business.