Top-Rated Plan B Brands: A Quick Guide to the Most Reliable Options

Choosing the right emergency contraception can be crucial, and there are several reputable brands to consider. Plan B One-Step is one of the most recognized names, offering a reliable solution for unexpected situations. Another notable option is Ella, which, like other brands, requires a prescription but is known for its effectiveness even several days post-intercourse. For more details on these options and more, see the comprehensive list below.

Illustration of plan b

Best brands of plan b in 2025

Plan B One-Step

Plan B One-Step, produced by Duramed Pharmaceuticals, is a highly effective emergency contraception pill, preventing pregnancy in up to 87% of cases when taken within 72 hours of unprotected sex. It is most effective when taken within the first 24 hours, with an efficacy rate of over 97%. The pill reduces the expected pregnancy rate from 8% to approximately 1% when used as directed. It is available over-the-counter for women 17 years and older and by prescription for those younger than 17. Plan B One-Step is not intended for routine use as a contraceptive and does not protect against sexually transmitted infections.

My Way

My Way is a notable brand in the emergency contraceptive market, though it lags behind Plan B One-Step in terms of user satisfaction and efficacy. My Way has an average rating of 6.3 out of 10 from 82 ratings, with 53% of reviewers reporting a positive effect and 32% a negative effect. In clinical trials, My Way prevented 84% of expected pregnancies, with common adverse events including heavier menstrual bleeding (30.9%), nausea (13.7%), and lower abdominal pain (13.3%). Despite these statistics, it is not as highly rated as Plan B One-Step, which has an average rating of 8.6 out of 10 and prevents 79% of expected pregnancies. For more detailed information, you can visit the My Way product page.

Take Action

Take Action is a highly effective and affordable generic version of the morning-after pill, containing 1.5 mg of levonorgestrel, with an effectiveness rate of 75 to 89% if taken within 72 hours of unprotected sex. Priced around $35 to $40, it is approximately 20% cheaper than the branded Plan B. Despite having a lower user rating of 6.0 out of 10 compared to Plan B's 8.6, Take Action remains a reliable option, with 43% of reviewers reporting a positive effect. It is available over the counter and can be purchased online or in some drugstores and pharmacies. Take Action is considered safe and does not cause long-term side effects or affect future fertility. For more information, visit Healthline's comparison of Take Action vs. Plan B.

Aftera

Aftera, a brand of levonorgestrel emergency contraception, is a highly effective option for preventing pregnancy after unprotected sex or birth control failure. It is available over-the-counter and should be taken as soon as possible within 72 hours of the incident, with optimal efficacy when taken immediately. Studies have shown that levonorgestrel-based emergency contraceptives, like Aftera, can prevent up to 84% of expected pregnancies. Common side effects include menstrual changes, nausea, and lower abdominal pain, but the product does not protect against sexually transmitted diseases. Aftera is one of several brands, including Plan B One-Step, that contain 1.5 mg of levonorgestrel in a single dose. For more information, refer to the official product page.

EContra EZ

EContra EZ is a notable brand for emergency contraception, offering a levonorgestrel-based morning-after pill that is available over-the-counter. It has an average rating of 5.5 out of 10 from 20 reviews, with 45% of reviewers reporting a positive experience and 45% a negative one. The pill is most effective when taken within 24 hours of unprotected sex, and users have reported common side effects such as cramps, bleeding, and fatigue. Despite some variability in user experiences, EContra EZ is comparable to other levonorgestrel morning-after pills like Plan B One-Step in terms of efficacy and availability. It is generally priced lower than brand-name alternatives, making it a more accessible option.

Option 2

Option 2 is a notable brand in the emergency contraception market, offering a levonorgestrel-based morning-after pill that is available over-the-counter. While it has a lower user rating of 5.6 out of 10 compared to Plan B One-Step, it is still widely used and accessible. Option 2 is one of several brands that have seen increased demand, particularly after the overturning of Roe v. Wade, with sales of emergency contraceptives surging significantly. Despite its lower rating, it remains a viable option for emergency contraception, with 35% of reviewers reporting a positive effect. The pill is generally priced lower than Plan B One-Step, typically costing between $11-$45. For a detailed comparison, visit Option 2 vs Plan B One-Step.

React

React is a JavaScript library maintained by Facebook and a community of developers, renowned for its utility in building dynamic user interfaces. In 2024, it is estimated that over 609,034 companies globally are leveraging React as a primary programming framework, capturing approximately 1.51% of the market share within the programming framework category. Competing tools in this space include Font Awesome, Bootstrap, and jQuery. React's versatility and adaptability have made it a favored choice across various sectors, notably in information technology and services, with significant adoption in countries like the United States, the United Kingdom, and Germany. For more insights into its market impact and industry penetration, visit the React market share report on 6sense.

Ella

Ella, a highly effective emergency contraception option, stands out for its 85% efficacy rate when taken within 120 hours after unprotected sex, making it more effective than Plan B, which has a 75% efficacy rate within 72 hours. Ella is particularly beneficial for individuals with a BMI of 30 or less and remains effective even after the pre-ovulation hormonal surge has begun. It is available by prescription and may be covered by insurance, although its availability is less widespread than Plan B. Despite its higher cost, ranging from $50 to $105, Ella is a reliable choice for emergency contraception. Its active ingredient, ulipristal acetate, prevents or delays ovulation and makes it difficult for an egg to embed into the uterus. For more detailed information, visit Ella Emergency Contraception.

Preventeza

Preventeza, a generic version of the levonorgestrel morning-after pill, is a highly effective and accessible emergency contraception option. It works by blocking the surge of luteinizing hormone (LH) to prevent ovulation, with an efficacy rate of 75-89% when taken within 3 days after unprotected sex. Preventeza is available over-the-counter without a prescription and can be purchased at various retail stores and online, often at a lower cost than brand-name Plan B, typically ranging from $11 to $45. This generic alternative has contributed to the growing market for emergency contraceptive pills, which saw a significant increase in sales, such as a 59% rise in Plan B units sold from 2018 to 2019. Preventeza is part of the broader market that is expected to grow at a compound annual growth rate of 5.24% from 2023 to 2030. For more information about emergency contraception options, visit Planned Parenthood's guide on morning-after pills.

Julie

Julie Products, launched in the fall of 2022, has rapidly become the nation's largest donor of levonorgestrel, or the morning-after pill, distributing over 1 million units of emergency contraception in less than two years through its 1:1 donation model, Julie for All. This New York City-based company has expanded to 18,000 retail locations, including Walmart, CVS, and Walgreens, making emergency contraception more accessible, especially in rural areas. The medication is up to 87% effective when taken within 72 hours after unprotected sex. Julie's strategy involves close connections with community partners and tracking regulatory changes to anticipate and meet the needs of their partners. The company's product retails at $42.44, compared to Plan B One-Step's $49.99.