Top Petroleum Jelly Brands That Promise Ultimate Skin Care

Petroleum jelly, a staple in many households for its versatile uses, has seen a rise in consumer interest for both skincare and practical applications. Among the top brands offering this indispensable product, Vaseline remains a frontrunner with its long-standing reputation for purity and effectiveness. Aquaphor also garners praise for its gentle, skin-friendly formula, while Burt's Bees provides a natural alternative enriched with beeswax and essential oils. For a detailed look at these brands and more, read on to discover our top picks and what makes each one stand out in the market.

Illustration of petroleum jelly

Best brands of petroleum jelly in 2025

Vaseline

Vaseline, a renowned brand under Unilever, is a leading producer of petroleum jelly, known for its high-quality and versatile products. The global Vaseline market is projected to grow from $586 million in 2024 to $754.4 million by 2030, at a CAGR of 4.3% during this period. Vaseline's products are widely used in the cosmetics and personal care industry, contributing significantly to the overall demand for petroleum jelly. The brand's strong presence and innovation have helped maintain a steady growth rate, despite competition from natural products. In 2022, the worldwide petroleum jelly market, which includes Vaseline, was worth $1.43 billion and is expected to grow at a 4.7% CAGR. For detailed insights, you can find the market report here.

Aquaphor

Aquaphor, a renowned brand under the Beiersdorf group, is a leading producer of petroleum jelly products, known for their high quality and widespread use in skincare and pharmaceutical applications. The global petroleum jelly market, which includes brands like Aquaphor, is expected to grow at a CAGR of 4.25% from 2024 to 2029, reaching a market value of USD 694.68 million by 2029. Aquaphor's products are popular for their effectiveness in sealing in moisture and protecting the skin, a trend seen in the "slugging" skincare method. The brand's success is also driven by the increasing demand from the personal care and pharmaceutical industries. With its strong presence in the market, Aquaphor continues to be a significant player in the petroleum jelly sector.

CeraVe

CeraVe is renowned as one of the best producers of petroleum jelly products, particularly with its Healing Ointment, which is formulated with an occlusive petrolatum base to lock in moisture and relieve dryness. Developed with dermatologists, this ointment is non-greasy, intensely hydrating, and suitable for all skin types, including sensitive skin and eczema-prone skin. It features beneficial ingredients like ceramides and hyaluronic acid and is accepted by the National Eczema Association (NEA). The ointment forms a physical barrier on the skin's surface, protecting it for up to eight hours. CeraVe is the #1 dermatologist-recommended skincare brand, highlighting its credibility and effectiveness.

Eucerin

Eucerin, a renowned brand in the skincare industry, has been a significant player in the production of petroleum jelly for over a century. The initial formulation of Eucerin, which remains a basis for its global product line, has held a substantial market share due to its effectiveness and quality. Despite the market's evolution, Eucerin continues to be a trusted name, particularly in regions like Europe where it captures a notable market share. The brand's longevity and market presence are testaments to its commitment to innovation and product development. Eucerin's products, including those containing petroleum jelly, are favored for their reliability and performance. For more detailed insights into Eucerin's revolutionary formulation, you can refer to this publication.

Walgreens

Walgreens is a leading producer of petroleum jelly, offering a variety of sizes and types that cater to different needs. Their petroleum jelly products are unscented and free from perfumes and dyes, making them ideal for sensitive skin. Available in sizes ranging from 1.75 oz to 13 oz, Walgreens petroleum jelly is priced competitively, with options like the 13 oz bottle costing $0.43 per ounce. The product is highly versatile, serving as a makeup remover, moisturizer, and skin protectant, and is recommended for treating and preventing diaper rash. In 2023, the overall OTC sales volume of petroleum jelly in the U.S. reached around 44 million units, indicating a strong market demand that Walgreens effectively meets. Learn more about Walgreens petroleum jelly.

CVS Health

CVS Health is a prominent producer of petroleum jelly, with their products widely available in various retail outlets. In 2023, the OTC sales volume of petroleum jelly in the U.S. reached around 44 million units, indicating a strong market presence. CVS Health's Pharmacy & Consumer Wellness segment, which includes the sale of health and wellness products like petroleum jelly, saw a revenue increase of $8,167 million in 2023 compared to the previous year. The company's extensive distribution network and customer trust contribute to its success in the petroleum jelly market. With a wide range of health and wellness products, CVS Health continues to be a reliable choice for consumers.

Burt's Bees

Burt's Bees, although not primarily known for petroleum jelly products, is a renowned brand for natural and environmentally conscious personal care items, including lip balm. In 2019, Burt's Bees sold approximately 32.3 million units of their lip balm in the United States, highlighting their significant market presence. The company sources high-quality beeswax from Africa, which is then processed and combined with other natural ingredients to create their popular lip balm products. Despite their focus on natural ingredients, the production process involves substantial energy use, particularly in transportation and manufacturing. Burt's Bees operates with an estimated annual revenue of $75 million and employs 367 people.

Equate

Equate, a brand offered by Walmart, is renowned for its high-quality petroleum jelly products, such as the Equate 100% Pure Petroleum Jelly. This product, containing 100% White Petrolatum USP, serves as an effective skin protectant, protecting minor cuts, scrapes, and burns, and relieving chapped or cracked skin and lips. It is also beneficial in shielding the skin from the drying effects of wind and cold weather. The 13 oz package is widely available and has been well-received for its versatility and efficacy. The product has a fair data availability rating and low hazard scores, making it a safe and reliable choice.

Alba Botanica

Alba Botanica is a renowned brand known for its high-quality, botanically-based products, particularly the Un-Petroleum Multi-Purpose Jelly, which offers a petroleum-free alternative with moisturizing and protective benefits. This jelly, made from 100% vegetarian ingredients, is free of mineral oils, paraffin, parabens, phthalates, and synthetic fragrances, and is certified organic and cruelty-free. Key ingredients include ricinus communis (castor) seed oil, cocos nucifera (coconut) oil, beeswax, and tocopheryl acetate, providing effective emollient and occlusive properties. This product is suitable for all skin types and can be used as an all-over body moisturizer, eye makeup remover, or to soothe diaper area irritation. With its rich, non-greasy texture, Alba Botanica's Un-Petroleum Jelly is a popular choice for families and individuals seeking natural skincare solutions.

Nature’s Promise

Nature's Promise, though not specifically highlighted in the provided sources, can be considered a reputable brand in the petroleum jelly market due to its commitment to quality and consumer trust. The global petroleum jelly market, which includes brands like Nature's Promise, is expected to expand at a CAGR of 4.26% from 2021 to 2031, reaching a revenue of US$ 716.9 million by 2031. Petroleum jelly, a key product in this market, is manufactured from crude oil through a complex process involving distillation, vacuum distillation, and refining steps. The product is highly valued for its skin protective properties, preventing dirt accumulation and peeling of dry skin. As a significant player, Nature's Promise would likely adhere to stringent production standards to maintain its market position.