Top Pacifier Brands for Happy Babies and Parents

Choosing the right pacifier for your baby can be a daunting task, given the plethora of options available on the market. This decision is crucial because a pacifier is not just a soothing tool; it plays a significant role in your baby's oral development and comfort. Some of the leading brands have been known to excel in this domain, offering a variety of designs that cater to different age groups and preferences. To get a detailed look at the best pacifier brands and what they offer, check out the article below.

Illustration of pacifier

Best brands of pacifier in 2025

Philips Avent

Philips Avent is a leading brand in the baby pacifier market, renowned for its high-quality and innovative products. It is the #1 pacifier brand in the US, with a strong reputation for helping babies transition smoothly through various stages of development. The Philips Avent Ultra Soft pacifiers, for example, feature FlexiFit technology, ensuring maximum air flow and minimal skin irritation, with 98% of mothers reporting that their babies take well to these pacifiers. The brand's commitment to safety is evident in its BPA-free, PVC-free, and phthalate-free products. Philips Avent also offers comprehensive feeding support, including breast pumps, breast pads, and bottles, making it a trusted name for parents.

MAM

MAM Baby, founded in 1976, is a leading authority in the design of baby products, including pacifiers, with a strong international presence and production plants in Hungary and Thailand. The company manufactures 95% of its products in Europe and sells over 90 million products annually in 60 countries. MAM Baby is known for its iconic baby design, pioneering product technology, and advancing safety standards, earning it the EU Product Safety Award in 2019. With an annual revenue of $300 million as of December 2024, MAM Baby continues to innovate and expand its market reach. The brand's commitment to the wellbeing, health, and safety of babies has made it a market leader in many countries. For more information on MAM Baby, visit their website.

NUK

NUK is a leading brand in the baby pacifier market, renowned for its innovative and safe products. Since its inception, NUK has introduced several groundbreaking products, such as the NUK Genius Soother in 2007, which combined all the scientific findings for an optimized teat shape. The company has a global presence, with its products available in over 48 countries by the end of the 1970s. NUK's commitment to quality and innovation has made it a trusted name among parents, with contributions from medical professionals and mothers in product development. The brand continues to innovate, introducing products like the NUK Thermo Light baby food heater in 2012. For more information about NUK's history and innovations, visit their brand biography.

Chicco

Chicco, a renowned brand under the Artsana Group, is a leading producer of pacifiers, known for its innovative and safe products. Chicco's pacifiers are part of a broader range of baby care items, including car seats, strollers, and nursing pillows, with a global presence in over 120 countries and more than 360 single-brand stores. The brand has seen significant growth, particularly in the Asia-Pacific region, where the baby pacifier market is expected to grow at a CAGR of 5.3% from 2023 to 2031. Chicco's commitment to sustainability and product safety, such as using natural and BPA-free materials, aligns with current market trends and consumer preferences. With a strong research center driving innovation, Chicco continues to be a trusted name in the baby care industry.

Tommee Tippee

Tommee Tippee is a renowned brand in the baby pacifier market, known for its high-quality and innovative products. As one of the key players, Tommee Tippee contributes significantly to the global market, which is expected to grow from $418.03 million in 2024 to $700.95 million by 2033, with a CAGR of 5.30%. The brand is part of a highly competitive market dominated by companies like MAM Baby, Philips Avent, and NUK, focusing on product innovation, safety, and hygiene. Their pacifiers are popular for their ease of use and maintenance, with guidelines including sterilization by boiling water, steam, or UV, and replacement every month for safety and hygiene reasons. The Asia-Pacific region, where Tommee Tippee has a significant presence, is expected to be the fastest-growing market segment.

Dr. Brown's

Dr. Brown's brand is renowned for its innovative and effective baby products, including pacifiers, which are highly recommended for their unique design and health benefits. Dr. Brown's products, such as his patented baby bottles, have been praised for reducing colic, spit-up, and gas in infants due to their internal venting system. This technology prevents air from coming into contact with the liquid, mimicking the positive pressure of breastfeeding. Dr. Brown's products are used in hospitals worldwide and have been a staple in many households since their debut in the late 1990s. The brand's commitment to helping infants with feeding difficulties has earned it a significant place in the baby care market.

BIBS

BIBS is a highly regarded Danish brand, established in 1978, known for its high-quality and sustainable pacifiers. BIBS pacifiers are made from 100% natural rubber, free from BPA, PVC, and phthalates, making them a safe choice for infants. The brand offers a range of sizes, including 0-6 months, 6-18 months, and 18-36 months, catering to the growing needs of babies. With a classic design and over 30 color options, BIBS pacifiers are popular globally. The brand's commitment to quality and safety has earned it a trusted reputation among parents worldwide. For more information, visit their official page on personalized pacifiers.

Natursutten

Natursutten is renowned as one of the best producers of pacifiers, known for its high-quality, BPA-free, and eco-friendly products. Made from 100% natural rubber, Natursutten pacifiers are free from artificial colors, chemicals, and parabens, ensuring a safe and healthy option for babies. Since its inception in 2005, the brand has gained a significant following globally, with over 90% of parents recommending the product due to its durability and comfort. Natursutten pacifiers are also compliant with international safety standards, including those set by the European Union and the U.S. Consumer Product Safety Commission. The brand's commitment to sustainability and child safety has made it a trusted choice among parents. For more information, visit their website.

WubbaNub

WubbaNub is a leading brand in the baby pacifier market, known for its significant growth and innovative products. Over the past five years, WubbaNub has seen an impressive online sales growth of over 36% and has experienced a remarkable 400% top-line growth over the past eight years, despite challenges like the pandemic and retail partner closures. The brand's success is driven by its strong word-of-mouth marketing and high-profile collaborations, including partnerships with celebrities and sports teams. WubbaNub's products are available in various retail channels, including big box retailers like Target and online via Amazon. The company continues to expand its product line to serve children beyond the infant stage, driven by customer demand.

Nuby

Nuby, although not explicitly mentioned in the provided sources, is often recognized for its high-quality baby products, including pacifiers. These pacifiers are designed with safety and comfort in mind, often featuring orthodontic designs and made from non-harmful materials. The global baby pacifier market, which includes brands like Nuby, is expected to grow at a CAGR of around 5.3% from 2024 to 2033, reaching a valuation of USD 700.95 million by 2033. The market's growth is driven by increasing demand for baby care products, particularly in regions like Asia-Pacific. Key players in the market, similar to Nuby, focus on innovation and customer trust to maintain their market position. For more details on Nuby's products, visit their official website.