Top Nykaa Brands: The Ultimate Beauty Power Players!

In the ever-evolving world of beauty and wellness, Nykaa stands as a formidable platform, offering a diverse range of brands catering to various beauty needs. With its carefully curated collection, Nykaa ensures that beauty enthusiasts have access to premium brands that are both innovative and renowned. Among the myriad of options available, there are standout brands that consistently garner attention for their quality and efficacy. For a deeper dive into the top brands that are making waves on Nykaa, explore the list and details below.

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Maybelline New York

Maybelline New York, as part of L'Oreal's portfolio, has emerged as a leading cosmetics brand on the popular e-commerce platform Nykaa. Between January and June 2016, Maybelline New York and L'Oreal Paris combined held a monthly market share of about 43% on Nykaa, with Maybelline New York alone averaging a 28% monthly share. This strong performance is attributed to L'Oreal's significant investments in the digital space, with 25.5% of its net media investments directed towards digital channels. The brand's success is further bolstered by the launch of NYX exclusively on Nykaa, enhancing L'Oreal's overall market presence. This strategic move has positioned Maybelline New York as a key player in India's cosmetics market. For more details, check out the full article on the Times of India.

L'Oréal Paris

L'Oreal Paris, along with Maybelline New York, has significantly dominated the cosmetics market on Nykaa, with a combined monthly market share ranging between 34% and 47% from January to June 2016. This strong presence is attributed to L'Oreal's substantial investments in the digital space, with 25.5% of its net media investments directed towards digital channels. L'Oreal's global sales through e-commerce reached 1.3 billion euros in the previous year, highlighting its robust online strategy. The brand's decision to launch NYX exclusively on Nykaa further bolstered its market share. L'Oreal's commitment to digital engagement has positioned it as a leading cosmetics brand on the platform. For further insights, read the detailed report in the Times of India.

Estée Lauder

Estee Lauder, in partnership with NYKAA, has been a driving force in the Indian beauty market, particularly through the BEAUTY&YOU India 2024 program, which received over 660 applications from more than 50 cities. This initiative aims to discover and promote emerging Indian beauty brands, showcasing Estee Lauder's commitment to innovation and consumer delight. NYKAA, with its strong market presence, has captured a significant market share, including a 13% share in the prestige fragrance category, a segment that has seen a 74% year-on-year growth. The partnership has also led to the introduction of various international brands, including Estee Lauder, to the Indian market. This collaboration highlights Estee Lauder's role in expanding NYKAA's diverse portfolio of brands.

MAC Cosmetics

MAC Cosmetics, a renowned partner of Nykaa, has been a significant contributor to the platform's success, particularly in the prestige beauty segment. MAC Cosmetics was thrilled to partner with Nykaa for the 'Nykaa Wali Shaadi' campaign, highlighting their shared values of diversity, inclusivity, and innovation. This collaboration has been successful, with Nykaa's focus on prestige fragrance yielding a 74% year-on-year growth and capturing a 13% market share in the fragrance category in India. For further details on their offerings, visit MAC Cosmetics on Nykaa.

Bobbi Brown

Bobbi Brown, a renowned luxury brand, is a key partner for Nykaa, contributing to its extensive portfolio of over 650 brands. Nykaa's collaboration with Bobbi Brown enhances its product assortment, particularly in the skincare and makeup categories, attracting a loyal customer base. The brand's presence is highlighted during Nykaa's flagship events like the Hot Pink Sale, which saw a 20% year-on-year rise in net sales value for the BPC segment in Q2 FY24. This partnership is part of Nykaa's strategy to offer high-quality, authentic products, ensuring strong customer trust and retention. With Nykaa's strong distribution and content-driven customer engagement, Bobbi Brown products reach a wide audience, contributing to the company's robust GMV growth.

Clinique

Clinique, a renowned brand, is one of the top performers on Nykaa, contributing significantly to the platform's success. Since its launch on Nykaa, Clinique has been a favorite among customers, with the platform offering a wide range of Clinique products, including skincare and makeup. In 2021, Nykaa saw a healthy GMV growth of 57% over FY19-21, with premium brands like Clinique playing a crucial role in this growth. Clinique's products are part of Nykaa's strong assortment, which has helped the company achieve a 6.6% EBITDA margin in FY21. Nykaa's collaboration with Clinique and other luxury brands has been instrumental in fostering brand loyalty and driving sales.

Huda Beauty

Huda Beauty, a brand founded by Dubai-based makeup artist Huda Kattan, has been a significant contributor to Nykaa's success since its exclusive partnership began in January 2018. This partnership helped boost Nykaa's premium and luxury segment, which currently contributes 20% to the company's revenue. Huda Beauty's products are available across Nykaa's online and physical stores, leveraging Nykaa's extensive network of 187 stores across 68 cities. The brand's inclusion has been a key factor in Nykaa's growth, with the company reporting a 23% increase in its BPC revenue year-on-year in Q1FY25. Nykaa's market share in the online BPC market stands at 25-30%, further solidified by partnerships like Huda Beauty. For more details, explore their Huda Beauty collection on Nykaa.

Lakmé

Lakme, a leading cosmetics brand in India, has maintained a significant presence on Nykaa, despite facing competition from global giants like L'Oreal. As of 2016, Lakme held an average monthly market share of 25% on Nykaa, while L'Oreal's combined share of Maybelline New York and L'Oreal Paris ranged between 34% and 47%. However, Lakme remains a dominant force in both modern trade and e-commerce channels, growing ahead of the market and emerging as the largest makeup brand on platforms like Flipkart, Myntra, and Jabong. In recent years, Lakme's market share has been around 10% in the broader beauty and personal care industry, with the brand continuing to innovate and expand its product lines. Lakme's strength lies in its deep understanding of Indian women's beauty needs and its robust marketing strategies.

Nykaa Cosmetics

Nykaa is a leading omnichannel beauty retailer in India, boasting over 1.5 million orders per month and 15 million registered users as of June 2021. The company operates 187 physical stores across 68 cities and maintains a strong online presence with over 1 billion visits on its app annually. Nykaa offers products from over 3,000 brands, including its own in-house brands, achieving a market share of 30%+ in the beauty and personal care sector. The company has experienced significant growth, particularly in the prestige fragrance segment, with a 74% year-on-year increase and a market share of 13% in this category. Nykaa's omnichannel strategy and robust content marketing have been pivotal to its success. Discover more about their diverse beauty offerings.

The Ordinary

The Ordinary, a renowned skincare brand under the Estee Lauder group, has partnered with Nykaa to enter the Indian market, leveraging Nykaa's omni-channel model of brick-and-mortar stores and online presence. Expected to be among the top two markets for The Ordinary in terms of revenue over the next five years, India is seen as a key growth area, with the brand anticipated to become one of the top five markets within 18-24 months. The Ordinary is known for its single-ingredient, science-backed skincare products, which have been highly popular globally and are now sought after by Indian consumers. Through this partnership, The Ordinary will be available in all Nykaa Luxe and On Trend stores, as well as online on Nykaa's online platform. This collaboration aligns with Nykaa's strategy of introducing highly anticipated international brands to the Indian market.