In recent years, there has been a significant surge in the popularity of natural beauty products, as more consumers become conscious of what they apply on their skin. Many brands have emerged, offering an impressive range of products that prioritize natural ingredients without compromising on effectiveness. These brands are celebrated not just for their eco-friendly formulations but also for their ethical practices and dedication to sustainability. To help you navigate the world of natural beauty, we have curated a list of the best brands that truly stand out; discover them below.
Illustration of natural beauty products
Best brands of natural beauty products in 2025
Tata Harper
Tata Harper is a pioneering brand in the clean beauty movement, founded by Colombian entrepreneur Tata Harper in 2010 on her 1,200-acre organic farm in Vermont. The brand is renowned for its 100% natural, non-toxic, and high-performance luxury skincare products, which are formulated and manufactured in-house to ensure freshness and quality. With an estimated annual revenue of $15 million and a workforce of 407 employees, Tata Harper has established itself as a leader in the organic skincare market, which is expected to grow at a CAGR of 8.9% from 2022 to 2030. The brand's products are ECOCERT certified, ensuring they are free from harmful GMOs and synthetics, and are popular among consumers seeking sustainable and eco-friendly beauty solutions. Tata Harper's commitment to clean beauty has made it a favorite among celebrities, influencers, and consumers worldwide. For more details, visit their official website.
RMS Beauty
RMS Beauty is a pioneering brand in the natural beauty industry, renowned for its dedication to utilizing raw, organic, and food-grade ingredients that maintain their natural healing properties. Founded by Rose-Marie Swift, the brand eschews refined, bleached, and deodorized (RBD) products, ensuring optimal quality and nutrient preservation. RMS Beauty products are devoid of hazardous chemicals, synthetic preservatives, and GMOs, making them a preferred choice for individuals seeking clean and effective skincare and makeup. The brand's offerings, including the acclaimed UnCoverup Concealer and Beauty Oil, are enriched with antioxidants, enzymes, and adaptogenic herbs, enhancing hydration, softness, and luminosity. With a robust online presence, RMS Beauty experienced a 66.79% surge in web traffic in recent months, highlighting its rising popularity.
Herbivore Botanicals
Herbivore Botanicals is a pioneering brand in the natural beauty industry, founded in 2011 by Julia Wills and Alex Kummerow in Seattle, WA. Known for their ethically sourced, vegan, and cruelty-free products, Herbivore Botanicals has achieved significant growth, with an annual revenue of $15.6 million and a revenue growth rate of 104.9% since its founding. The brand is renowned for its effective, plant-based skincare formulations that exclude over 2,700 questionable ingredients, making them suitable for all skin types, including sensitive skin. Herbivore Botanicals also prioritizes sustainability, aiming to eliminate the use of virgin plastic in their packaging by 2025. With a strong commitment to natural and dermatological ingredients, the brand continues to innovate and expand its product line. For more information, visit the Herbivore Botanicals official website.
ILIA Beauty
ILIA Beauty is a pioneering brand in the clean beauty sector, known for its commitment to natural and safe ingredients. Founded in 2011 by Sasha Plavsic, ILIA has grown significantly, reaching over $100 million in annual sales by 2021 and expanding its presence to over 30 countries. The brand's flagship product, the Super Serum Skin Tint SPF 40, has sold over 1 million units since its launch in 2019 and is available in 30 shades. ILIA's products, such as the Limitless Lash Mascara, are favored for their efficacy and natural formulations, with 70% of customers repurchasing within 12 months. The brand's success is also attributed to its strong e-commerce strategy and partnerships with retailers like Sephora.
Drunk Elephant
Drunk Elephant is a leading prestige skincare brand known for its innovative, non-toxic, and clinically effective products that combine good synthetics with natural ingredients. Founded by Tiffany Masterson, the brand achieved significant growth, with global net sales of $120 million in 2019 and a 61% increase from 2018, along with a compound annual growth rate of 118% between 2016 and 2019. In 2023, Drunk Elephant saw a remarkable 93% year-over-year growth in earned media value (EMV), reaching $130.9 million, with Instagram and TikTok driving substantial portions of this growth. The brand is exclusive to Sephora in the U.S. and has expanded into hair and body care, maintaining its colorful and appealing packaging. Drunk Elephant's products are highly effective, with popular items like the Virgin Marula Luxury Facial Oil and C-Firma Day Serum.
Kjaer Weis
Kjaer Weis is a pioneering luxury makeup brand renowned for its sustainable and organic beauty products, founded in 2010 by Danish-born makeup artist Kirsten Kjaer Weis. The brand offers a range of high-quality, natural makeup and skincare items, certified organic by the CCPB, and free from parabens, silicones, and synthetic fragrances. With an estimated annual revenue of $7.5 million and a team of 54 employees, Kjaer Weis has established itself as a leader in the beauty and personal care sector. The brand's products are popular globally, with the United States being the top country for website traffic, accounting for 57.96% of visits. Kjaer Weis's commitment to natural ingredients and refillable packaging has made it a favorite among consumers seeking harm-free beauty solutions.
100% Pure
100% Pure is a leading brand in the natural beauty industry, known for its commitment to using only the finest organic ingredients. The brand is part of the growing global organic skin care market, which was valued at USD 9.90 billion in 2021 and is expected to grow at a CAGR of 9.0% from 2022 to 2030. 100% Pure's products, such as those featuring natural ingredients like honey, aloe vera, and coconut oil, align with the increasing consumer preference for clean and organic beauty products, with 68% of consumers seeking out clean skincare brands. The brand's focus on transparency and quality has helped it stand out in a market where consumers are increasingly educated about ingredients and motivated to make eco-conscious purchasing decisions. This trend is particularly driven by younger consumers, such as Millennials and Gen Z, who show a strong preference for natural skincare products. For more details, visit 100% Pure's website.
True Botanicals
True Botanicals is a leading luxurious skincare brand renowned for its consciously crafted, clean, and sustainable products that are clinically proven to deliver exceptional results. The brand has achieved significant growth, recording a 400% increase in new subscribers and a 128% increase in purchases from existing subscribers through advanced analytics solutions. True Botanicals is the first skin-care company to be MADE SAFE certified, ensuring all products are free from toxins and fillers, and are also cruelty-free and vegan. In 2023, the brand generated $13.3 million in online revenue, primarily from the United States. With a strong focus on natural ingredients and sustainability, True Botanicals caters to a predominantly female audience, with 77.88% of its website visitors being female.
Juice Beauty
Juice Beauty is a pioneering brand in the natural beauty industry, known for its commitment to organic skincare and cruelty-free practices. Founded by Karen Behnke in 2005, the company has seen significant growth, with sales projected to hit $100 million by 2019 and a distribution expansion to nearly 1,900 doors across North America. Juice Beauty sources ingredients from USDA-certified organic farms, reducing pesticide use and promoting sustainable farming, and their products are formulated with antioxidant-rich botanical juices instead of water or petroleum-based fillers. The brand's audience is predominantly female, with 80.69% of its website visitors being women, and the largest age group of visitors is 55-64 years old. Juice Beauty's operations, including its headquarters and organic farm, are powered by solar energy, reflecting their strong eco-conscious values.
Weleda
Weleda, a pioneering brand in organic skin care since 1921, stands out for its commitment to natural and biodynamic ingredients, ensuring products that harmonize with the body's rhythms. The brand's popularity is bolstered by celebrity endorsements from figures like Victoria Beckham, Julia Roberts, and Rihanna, who often praise Weleda's iconic Skin Food line. Weleda adheres to rigorous standards, including NATRUE and UEBT certifications, guaranteeing the purity and sustainability of their ingredients. The global natural and organic cosmetics market, in which Weleda is a key player, is expected to grow from $21.48 billion in 2023 to $37.44 billion by 2032, with a CAGR of 7.19%. Weleda's products are dermatologically tested and suitable for sensitive skin, making them a trusted choice in the natural beauty sector. For more information, visit their collection on Credo Beauty's website.
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