The world of nail care has grown immensely, offering a plethora of brands dedicated to delivering quality and style to manicure enthusiasts. With an array of options tailored to both professional salons and home users, finding the perfect brand to suit your nail needs has never been easier. From lacquer and gel polishes to essential treatments like cuticle oils, the market is brimming with innovative solutions that promise longevity and brilliance. Discover the best brands that have made a mark in the nail industry by exploring our curated list below.
Illustration of nail products
Best brands of nail products in 2025
OPI
OPI is renowned as one of the best producers of nail products, celebrated for its high-quality formulas and vast color palette. Since its inception in 1981, OPI has become a staple in the nail industry, with over 400 shades available and a presence in more than 100 countries. The brand is particularly known for its long-lasting nail polishes, which boast up to 7 days of chip-resistant wear. OPI's commitment to innovation is evident in its use of advanced technology, such as its GelColor line, which offers a 30-second cure time. With a strong focus on nail health and safety, OPI has garnered a loyal following among both professionals and at-home nail enthusiasts.
Essie
Essie is a leading brand in the nail polish market, known for its high-quality and diverse range of products. It is expected to contribute significantly to the market, which is projected to grow at a CAGR of 7.1% from 2024 to 2031, reaching USD 28.10 billion by 2031. Essie, along with other major brands like OPI and China Glaze, dominates the North American market, which accounts for 35.7% of the global market share in 2024. The brand is popular for its "3-free" formula, devoid of toluene, formaldehyde, and DPB, although it still contains some questionable ingredients like aluminum powder and dimethicone. Essie's products are widely available and trusted by consumers for their reliable formulas and memorable shades. For more information, visit Essie's official website.
CND
CND, a renowned brand in the nail care industry, is celebrated for its innovative and high-quality products, such as the award-winning CND(tm) SHELLAC(tm) Gel Polish, which ensures 14+ days of wear without chipping or peeling. This product dominates the market with its durable, high-shine finish and is a favorite among nail professionals and consumers alike. In the North American market, where CND has a significant presence, the U.S. accounts for around 75.7% of the total market share, with a projected CAGR of 5.1% from 2024 to 2032. CND's products are integral to the growing nail care market, valued at USD 22.5 billion in 2023, and expected to reach USD 34.9 billion by 2032. The brand's commitment to quality and innovation has made it a leader in the industry.
Orly
Orly is a renowned brand in the nail polish market, known for its high-quality and innovative products. In the Middle East and Africa, Orly is a key player in the halal nail polish segment, catering to consumers who seek beauty products that align with their religious beliefs. The brand's presence is significant, especially in countries like Saudi Arabia and the UAE, where cultural and religious considerations are crucial. Orly's products are part of a larger market that saw the Asia Pacific region dominate with a 38% market share in 2023, and the global nail polish market is expected to grow at a CAGR of 6.9% from 2024 to 2030. Orly's commitment to quality and compliance with halal standards has made it a trusted name in the industry. For more information, visit Orly's official website.
Sally Hansen
Sally Hansen, founded in 1946, is a renowned American beauty brand known for its innovatively-formulated and affordable nail care products. The brand has become a household name, particularly famous for its vegan and chemical-free nail polish collections, such as the Good.Kind.Pure. line launched in 2020, which offers over 30 shades. Sally Hansen's products, including their iconic Miracle Gel formula, are popular for their long-lasting quality and ease of use. The brand is a key player in the global nail polish market, which was valued at USD 16.23 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030. Sally Hansen's commitment to quality and innovation has made it a favorite among consumers, especially millennials, who drive the growing demand for nail art and care products. Explore their extensive nail care offerings by visiting their official website.
Zoya
Zoya is a renowned brand in the nail polish industry, celebrated for its high-quality, toxin-free formulations. Since its inception, Zoya has been a pioneer in removing harmful ingredients such as toluene, camphor, formaldehyde, and DBP from its products, making it a favorite among eco-conscious consumers. The brand is now BIG 10 free, ensuring its polishes are free from additional harmful toxins like parabens, xylene, and lead. With over 400 colors available, Zoya's products are known for their smooth application, long-lasting wear, and vibrant finishes. The Zoya Color Lock System, for instance, guarantees up to 14 days of wear on natural nails.
Deborah Lippmann
Deborah Lippmann is a renowned brand in the nail care industry, known for its high-quality, 5-free products that prioritize nail health and longevity. Founded by Deborah Lippmann, a former singer turned manicurist, the brand has been a pioneer in educating consumers about the importance of nail care since the early 1990s. The brand's products, including nourishing oils, fortified polishes, and antifungal treatments, are popular for their quick-drying formulas and long-lasting wear. Deborah Lippmann's commitment to innovation and sustainability has made it a favorite among consumers, contributing to the growth of the global nail treatment products market, which is expected to reach USD 5.13 billion by 2030 with a CAGR of 7.0% from 2024 to 2030. For more information, visit their official website.
ILNP
ILNP is a renowned brand in the nail polish industry, known for its extensive collection of unique nail polishes and related products. With a revenue of $743,997 in October 2024 and a conversion rate of 2.50-3.00%, ILNP stands out for its effectiveness in turning sessions into transactions. The brand has experienced a 25% revenue growth over the past three months and is recognized for its high-quality products, including jelly nail polishes and various finishes. Founded over 10 years ago, ILNP has built a loyal customer base and continues to innovate in the nail care market. The brand's success is also driven by its strong online presence and customer satisfaction.
Butter London
Butter London is a renowned brand in the nail care industry, known for its high-quality, vegan, and cruelty-free products. Their nail polishes are formulated without harmful chemicals such as formaldehyde, toluene, and DBP, making them a popular choice for health-conscious consumers. The brand offers a wide range of products, including nail treatments, cuticle care, and innovative nail lacquers like the Hardwear Shine UV Top Coat. With a strong focus on customer satisfaction, Butter London ensures 100% happiness guaranteed for their products. Their commitment to using safe and effective ingredients has made them a favorite among nail care enthusiasts.
DND
DND (Daisy Nail Design) is a renowned brand in the nail care industry, celebrated for its high-quality and affordable nail products. Known as the most used gel polish in America, DND offers a wide range of products including gel polish, lacquer, and dip powder, ensuring long-lasting manicures up to 3 weeks with just 1-2 coats. The brand's diverse collections, such as the DND DUO Set and DND DC Set, cater to various tastes and preferences, with innovative formulas like the mood-changing gel polish. DND products are popular in salons and among consumers, contributing to the growth of the global nail care products market, which was valued at USD 19.10 billion in 2021 and is expected to expand at a CAGR of 5.2% from 2022 to 2030. For more detailed insights on their renowned DND gel polish, visit their dedicated overview.
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