Top Multani Mitti Brands for Radiant Skin Care

When it comes to skincare, Multani Mitti, also known as Fuller's Earth, has been a trusted natural ingredient for ages, widely recognized for its skin-toning and oil-absorbing properties. With an increase in demand for this versatile beauty staple, several brands have emerged, offering high-quality Multani Mitti products that promise to enhance your skincare routine. Whether you're searching for products that provide deep cleansing, detoxification, or simply a soothing spa-like glow, there's a brand that caters to every need. Explore our curated list below to discover the best brands for Multani Mitti that can elevate your skincare experience.

Illustration of multani mitti

Best brands of multani mitti in 2025

Khadi Natural

Khadi Natural is renowned as one of the best producers of multani mitti, offering high-quality, chemical-free, and preservative-free products that cater to all skin types. Their herbal multani mitti powder, sourced from natural ingredients, is efficient in removing extra oil, regulating sebum production, and providing deep cleansing of pores. It also helps in removing dead skin cells, reducing acne, and enhancing skin luminosity. With a focus on ethical sourcing and compliance with ISO and GMP standards, Khadi Natural ensures exceptional quality in their products. Their multani mitti has been praised for its ability to unclog pores, dry up acne, and add skin glow, making it a staple in many skincare routines.

Forest Essentials

Forest Essentials is renowned for its high-quality Multani Mitti products, adhering strictly to Ayurvedic principles and using 100% natural ingredients. Their Facial Ubtan Multani Mitti is hand pounded and blended with sun-dried herbs like Neem, Turmeric, and Fenugreek, making it ideal for acne-prone skin and skin tone neutralization. The brand ensures maximum freshness by producing in small batches and follows GMP standards for quality control. With a focus on organic and unprocessed ingredients, Forest Essentials has set a high standard in the beauty industry, particularly since its inception. Their commitment to traditional methods and natural substances has made their products a favorite among those seeking genuine Ayurvedic skincare.

Patanjali

Patanjali is a prominent brand in the production and export of Multani Mitti, known for its high-quality products that cater to a wide range of consumer needs. In 2016, Patanjali was one of the significant exporters of Multani Mitti, with shipments contributing to the overall export value of $175,966 for this product. The brand's Multani Mitti products are popular globally, particularly in the United States, which accounted for 22.64% of the total exports of Multani Mitti. Patanjali's products, such as the Saundarya Face Scrub Multani Mitti, have a substantial market share, reflecting the brand's reliability and customer trust. With a profitability margin of 50% to 70%, Patanjali's Multani Mitti business is highly lucrative and expanding. For more detailed export profiles, visit the Multani Mitti export report.

Kama Ayurveda

Kama Ayurveda is renowned as one of the best producers of multani mitti, offering 100% natural and pure Fuller's Earth that effectively draws out accumulated sebum, sweat, and dirt from clogged pores, leaving skin clean and clear. This potent healing clay has been a quintessential ingredient in Ayurvedic skincare for centuries, helping to reduce acne, dark spots, and improve skin texture. Kama Ayurveda's multani mitti face packs, such as the Suvarna Haldi Chandan Face Pack, combine multani mitti with powerful Ayurvedic ingredients like turmeric, sandalwood, and neem for enhanced benefits. Using multani mitti from Kama Ayurveda can help in achieving smooth, supple skin with regular application, ideally twice a week. The brand's commitment to natural ingredients and traditional Ayurvedic recipes has made it a trusted name in the skincare industry.

Biotique

Biotique, operated by Bio Veda Action Research Corporation, is a renowned brand that specializes in producing high-quality Multani Mitti face packs, leveraging 5000-year-old Ayurvedic recipes. Their Multani Clay Anti-Ageing Mud Face Pack, enriched with magnesium, calcium, and iodine, along with essential oils, is designed to lift, tighten, and reduce the appearance of lines and wrinkles, making it suitable for all skin types. The brand generates significant eCommerce net sales, with $2.9 million in online revenue in 2023, primarily in India. Biotique's products are known for their 100% natural botanical extracts, ensuring a safe and effective skincare experience. The face pack can be used daily or as needed, making it a versatile addition to any skincare routine.

Organic India

Organic India, though not specifically highlighted in the provided sources, is often recognized for its high-quality natural products, including multani mitti. However, based on the available data, Indian exporters such as those listed on Volza.com have seen a significant growth in multani mitti exports, with a 43% increase in the last year and 805 shipments to the United States alone. Multani mitti, also known as bentonite clay, is a popular ingredient in skincare products due to its deep cleansing properties. Companies like MiNature have also capitalized on this demand, exporting over 150 natural wellness products, including multani mitti, to various countries. This growth underscores the increasing global demand for natural and organic skincare products.

VLCC

VLCC is a renowned brand in the beauty and personal care industry, known for its high-quality Multani Mitti products. With over 30 years of experience, VLCC has established a significant market presence, operating 216 beauty clinics across 10 countries and serving customers in 310 locations across 12 countries. The company's personal care products business has seen substantial growth, with sales increasing from 6.4% to 26.4% of total product sales through e-commerce channels between fiscal 2019 and 2021. VLCC's Multani Mitti Face Pack is enriched with Ayurvedic wisdom and modern science, helping to remove deep-seated toxins, reduce enlarged pores, and stimulate blood circulation. This product is part of VLCC's successful transition from a services-only company to a comprehensive services and products brand.

Lotus Herbals

Lotus Herbals, a renowned natural skincare brand rooted in Ayurvedic herbs, has established itself as a significant player in the production and distribution of multani mitti, among other herbal beauty products. The company, which generated about $80 million in sales in fiscal year 2021, has expanded its reach to over 150,000 retail outlets and more than 16 countries. Lotus Herbals has dedicated 10% of its revenues to strategic investments, including those in the clean beauty and derma beauty segments, which are projected to grow substantially, such as India's premium derma beauty segment growing at a CAGR of 10.2% from 2021 to 2023. With its strong product-market fit and commitment to natural ingredients, Lotus Herbals is well-positioned to capitalize on the growing demand for herbal beauty products. The company's growth, including a 29% top-line growth in the previous year, underscores its market strength. For insights into their investment strategy, visit their feature interview.

Mamaearth

Mamaearth is renowned as one of the leading producers of multani mitti products, leveraging its strong foothold in the Indian beauty and personal care market. With a market share of approximately 2% in the overall BPC industry and 7-8% in specific categories like face washes, Mamaearth has emerged as a fast-growing brand, reaching an annual turnover of INR 13bn within just 8 years of its launch. The brand's multani mitti range, including face masks and face washes, is highly praised for its oil control, acne prevention, and hydrating properties, making it a favorite among consumers. Mamaearth's products are also noted for being toxin-free, paraben-free, and cruelty-free, aligning with the brand's commitment to safety and sustainability. As of 2024, Mamaearth has expanded to 1,88,377 FMCG outlets and opened 111 exclusive outlets, with online channels accounting for 65% of its sales. For more information, visit their Mamaearth Multani Mitti Face Mask page.

Herbal Hills

Herbal Hills is renowned as one of the best producers of Multani Mitti products, offering a 100% natural, cruelty-free, and non-toxic Multani Mitti Body Cleanser. This cleanser, enriched with premium herbal ingredients like Aloe vera, Red Sandalwood, and Turmeric, provides deep cleansing, gentle exfoliation, and improves skin texture and tone. It is manufactured by Gurukul Ayurved Pharmacy in Haridwar, India, ensuring high-quality and effective skincare. The product is part of a broader range that has transformed users' skincare routines, as testified by positive reviews. With its unique blend of natural ingredients, Herbal Hills' Multani Mitti Body Cleanser is a top choice for those seeking a holistic skincare experience.