Top Mouthwash Brands Redefining Oral Care Excellence

Mouthwash has become an essential part of oral hygiene, playing a pivotal role in ensuring fresh breath and promoting healthier gums and teeth. With so many brands on the market, each boasting unique formulas and benefits, it can be challenging to determine which one best suits your needs. From those focused on natural ingredients to others offering maximum protection and freshness, there's something out there for everyone. Below, we explore some of the most renowned and trusted brands in the world of mouthwash.

Illustration of mouthwash

Best brands of mouthwash in 2025

Listerine

Listerine is a leading brand in the mouthwash market, renowned for its effective antiseptic properties and dentist-recommended status. It has been America's favorite for years, offering 24-hour protection against germs that lead to bad breath, plaque, and gum disease. Listerine Cool Mint mouthwash is clinically proven to reduce gingivitis by 21% more than brushing and flossing alone and reduces plaque by 52% more than these methods combined. It is the only nationally branded antimicrobial mouthwash to receive the ADA Seal of Acceptance for fighting plaque and gingivitis. During the COVID-19 pandemic, research highlighted Listerine's effectiveness in reducing SARS-CoV-2 viral load in the oral cavity.

Colgate

Colgate-Palmolive is a leading producer of mouthwash, known for its high-quality and effective products. The global mouthwash market, which includes Colgate's offerings, is projected to grow at a CAGR of 6.55% from 2023 to 2030, reaching a value of US$ 3,530.5 Million by 2030. Colgate's mouthwash products, such as Colgate Total Advanced Health Mouthwash, contain active ingredients like 0.075% Cetylpyridinium chloride, providing 12 hours of antibacterial protection. This brand is part of a $9.3 billion global company serving over 200 countries and territories, with a strong focus on oral care and innovative products. Colgate's market leadership is further solidified by its extensive global presence and continuous introduction of new products.

Crest

Crest, a renowned brand from Procter & Gamble, has been a leader in oral care, introducing groundbreaking products like Crest toothpaste with fluoride in 1955, which significantly reduced cavities and improved dental health globally. Crest Pro Health mouthwash is another popular product, with 6.21 million Americans using it eight or more times a week in 2020. The brand's commitment to innovative chemistry and therapeutic benefits has earned it validation from the American Dental Association. Crest continues to be a trusted name, contributing to the $2.5 billion mouthwash manufacturing industry in the US as of 2024. Its products are known for their effectiveness and consumer trust.

TheraBreath

TheraBreath is a leading brand in the mouthwash industry, renowned for its high-quality, scientifically-formulated products that address various oral health concerns, including bad breath, plaque, and gingivitis. Founded in 1994 by Dr. Harold Katz, a UCLA-trained dentist and microbiologist, TheraBreath has grown significantly, with net sales of around $86 million from October 2020 to September 2021 and a projected annual growth of 15% to $100 million in 2022. The brand is the number one selling mouthwash online globally and the third largest manufacturer of mouthwash products in North America, selling over 1.4 bottles per second. TheraBreath products are free from alcohol, sulfates, and dyes, and have achieved a three-year revenue growth of 106%, earning it a spot on the 2021 Inc. 5000 list. With a strong presence in countries like China and South Korea, TheraBreath continues to expand its global footprint.

ACT

ACT, a renowned brand in the mouthwash market, is known for its high-quality oral care products, contributing significantly to the global market expected to reach USD 7.60 billion by 2029, growing at a CAGR of 4.56% from 2024 to 2029. As part of the Johnson & Johnson portfolio, ACT benefits from the company's strong market share, with Johnson & Johnson holding a substantial portion of the market. The brand's products, such as anticavity mouthwashes, are particularly popular, with this segment being the largest in the U.S. mouthwash manufacturing industry. ACT's commitment to oral health is reflected in its FDA-approved fluoride-containing mouthwashes, which help treat or prevent tooth cavities. The brand's presence in major markets, including North America, further solidifies its position as a leading mouthwash producer.

Scope

Scope, a renowned brand from Procter & Gamble, is a leading producer of mouthwash, noted for its high-quality and effective oral care products. The global mouthwash market, which includes brands such as Scope, is anticipated to reach US$ 16 Billion by 2032, expanding at a CAGR of 6.54% from 2022 to 2032. Scope's products are favored for their ability to eliminate bacteria and freshen breath, significantly contributing to the market's growth fueled by increasing awareness about oral health. In the UK, mouthwash sales, including Scope's, are projected to constitute 45% of the total European market in the forthcoming decade. With a robust presence across various distribution channels, Scope remains a preferred choice for consumers.

Biotene

Biotene is a leading brand in the mouthwash market, particularly renowned for its dry mouth management products. As the #1 dentist, pharmacist, and hygienist recommended brand for dry mouth relief, Biotene offers products like Biotene Dry Mouth Oral Rinse, which provides up to 4 hours of symptom relief and is alcohol-free and sugar-free. In 2020, approximately 1.62 million Americans used Biotene mouthwash or dental rinse 8 or more times within a week. The brand's products are designed to create artificial saliva, helping those with dry mouth caused by various conditions or treatments. Biotene's formulations are gentle and effective, making them a staple in many oral hygiene routines.

CloSYS

CloSYS is renowned as one of the best producers of mouthwash, offering a range of products that are highly effective yet gently formulated. Their mouthwash is alcohol-free, sulfate-free, and triclosan-free, making it safe for sensitive teeth and gums. It is particularly effective in controlling plaque build-up, killing 99% of bad bacteria within 10 seconds, and maintaining the mouth's pH balance. Recommended by dental professionals, CloSYS mouthwash is suitable for people of all ages, including children as young as six years old and pregnant women. Its unique ingredient, Cloralstan® (stabilized chlorine dioxide), sets it apart from other mouthwashes on the market. For more information, visit the CloSYS website.

Tom's of Maine

Tom's of Maine is a pioneering brand in the natural oral and personal care sector, renowned for its high-quality products, including mouthwash. Founded in 1970 by Tom and Kate Chappell, the company has established itself as the #1 Oral Care Brand in the natural category, with its toothpaste commanding a 60% market share in the health and specialty trade channel. Known for its commitment to natural ingredients and sustainability, Tom's of Maine donates 10% of its profits to nonprofits and prioritizes environmental stewardship. The brand's products are free from artificial sweeteners, dyes, and preservatives, and are vegan and cruelty-free certified. As part of Colgate-Palmolive since 2006, Tom's of Maine continues to expand its global reach and influence in the natural health and specialty market. For more information, visit their official website.

Oral-B

Oral-B, though primarily known for its toothbrushes, is part of a broader oral care market where its parent companies, such as Procter & Gamble, play significant roles. While Oral-B itself does not produce mouthwash, its parent company is a major player in the oral care industry, which includes mouthwash. The global oral care market, including mouthwash, is projected to grow from USD 33.63 billion in 2024 to USD 46.52 billion by 2032, with a CAGR of 4.14%. Oral-B's dominance in the toothbrush category, with its products used by more dentists and consumers than any other brand, underscores the company's influence in oral hygiene. However, for mouthwash specifically, brands like Colgate-Palmolive and Johnson & Johnson are key players. You can discover more about their products on the Oral-B website.