In today's beauty landscape, finding the perfect makeup fixer can be a game-changer for ensuring your look stays flawless from morning to night. With a variety of options available, each boasting unique benefits and ingredients, it's important to choose a product that not only sets your makeup but also nourishes your skin. From cult-favorite brands that are beloved by professionals to emerging labels making waves with innovative formulas, there's a makeup fixer out there for everyone. To help you make an informed decision, we've compiled a list of the best brands for makeup fixers below.
Illustration of makeup fixer
Best brands of makeup fixer in 2025
Urban Decay
Urban Decay is a leading brand in the makeup setting spray market, renowned for its innovative and effective products. The company's "All Nighter" setting spray is particularly popular, ensuring makeup lasts up to 16 hours and contributing to the brand's significant market share. Urban Decay, a subsidiary of L'Oreal, has been a key player in driving the market growth, expected to reach a CAGR of 7.1% from 2024 to 2034. The brand's products cater to evolving consumer demands, including the incorporation of skincare benefits and the use of clean and vegan ingredients. With a strong presence in regions like the United States, where the market is expected to grow at a CAGR of 7.2%, Urban Decay continues to be a top choice for makeup enthusiasts.
MAC Cosmetics
MAC Cosmetics is renowned as one of the top producers of makeup fixers, particularly with its iconic Prep + Prime Fix+ spray, which has been a staple in the beauty industry since its introduction. This water-based product is designed to hydrate the skin and refresh makeup, making it a versatile tool for both pre-application and post-application use. Since its discovery by many makeup artists, Fix+ has garnered widespread acclaim for its ability to keep makeup in place for extended periods, even in challenging conditions such as humid days or during long events. MAC Cosmetics, founded in 1984, has established itself as a global beauty empire with over 13,000 artists and 100,000 MAC Pro members, and its VIVA GLAM program has raised over $520 million for LGBTQ+ causes since 1994. The brand's commitment to innovation, inclusivity, and philanthropy has solidified its position as a leader in the cosmetics industry.
NYX Professional Makeup
NYX Professional Makeup is a leading brand in the cosmetics industry, renowned for its high-quality and affordable makeup products, including its highly acclaimed makeup setting sprays. With a brand awareness of 58% among cosmetics and make-up users in the United States, NYX is trusted by 12% of users who appreciate its long-lasting and matte finish formulas. Founded in 1999, NYX has established itself as a cruelty-free and vegan-friendly brand, certified by PETA, and is available in over 70 countries. The brand's setting sprays, such as the Matte Finish Makeup Setting Spray, are designed to keep makeup looking fresh and shine-free all day, making them a favorite among beauty enthusiasts. NYX's commitment to quality and innovation has earned it the title of America's No.1 Setting Spray, as per Nielsen data for the 52-week period ending December 28, 2019.
Morphe
Morphe, a prominent beauty brand, has established itself as a key player in the makeup industry, particularly through its effective marketing strategies and product launches. Known for its high-quality yet affordable makeup products, Morphe has a significant presence in the US market, with 9% of cosmetics and make-up users utilizing its products and 78% of those users showing loyalty to the brand. The brand's success is also evident in its social media campaigns, such as the #FreshFacedChallenge on TikTok, which went viral and highlighted Morphe's ability to tap into current trends. Morphe's collaborations with influencers, like James Charles and the D'Amelio sisters, have been instrumental in generating buzz and driving sales. In terms of market performance, Morphe achieved a noteworthy $65.9M in MIV(R) across 14.4K placements in the first semester of 2023, with the US market contributing $39.0M to this total. For more information, visit their official website.
Make Up For Ever
Make Up For Ever, celebrating 40 years of innovation in the makeup industry, is a renowned brand for high-performance products, including makeup setting sprays. Founded by Dany Sanz, the brand is known for its extensive range of products co-created by a collective of makeup artists. Make Up For Ever's products, such as their waterproof AQUA line and the ultra-long-lasting ULTRA HD foundation, reflect the brand's commitment to technological and artistic advances. The brand's academy, established over 20 years ago, further solidifies its expertise in makeup education. With its integration into the LVMH group, Make Up For Ever continues to be a leader in the cosmetics market. For more details, explore the history and innovations of Make Up For Ever.
Smashbox
Smashbox, a renowned brand under The Estee Lauder Companies, is a leading producer of high-quality makeup setting sprays, known for their long-lasting and camera-ready formulations. Founded in 1996 by photographer Davis Factor, Smashbox Cosmetics has become a staple in the beauty industry, particularly with its cult-favorite Photo Finish Primer. The makeup setting spray market, which includes brands like Smashbox, is projected to grow at a CAGR of 7.1% from 2024 to 2034, reaching a market value of $2 billion by 2034. Smashbox's products are cruelty-free and vegan, appealing to a wide range of consumers. Their setting sprays, such as the matte finish types, are expected to dominate the market through 2034.
Charlotte Tilbury
Charlotte Tilbury is renowned for its high-quality makeup products, particularly the Airbrush Flawless Setting Spray, which is designed to be lightweight, hydrating, and versatile, serving both as a primer and a setting spray to ensure makeup lasts for hours. With over 28 years of experience in the beauty industry, Charlotte Tilbury has revolutionized makeup with award-winning, record-breaking products, including this setting spray that promises 16-hour makeup insurance. The brand, loved by supermodels and celebrities, has won over 390 awards globally. Despite its premium price point of EUR49 for a 100ml bottle, the product delivers on its claims of providing an airbrushed finish and minimizing makeup transfer. However, it may not be ideal for sensitive skin due to its fragrance.
Maybelline
Maybelline New York, a leading global makeup brand, is renowned for its innovative and high-quality cosmetic products, including makeup setting sprays. As the number one cosmetic brand worldwide, available in over 120 countries, Maybelline has successfully incorporated skincare benefits into its formulations, contributing to the significant growth of the makeup setting spray market, which is expected to reach $2 billion by 2034 with a CAGR of 7.1% from 2024 to 2034. Maybelline's marketing strategies, such as influencer collaborations and social media campaigns, have enhanced brand perception and consumer loyalty, particularly among Generation Z consumers. The brand's "Li 2.0" campaign achieved a 7.8% increase in market share, surpassing the target of 5%. Maybelline's commitment to diversity, innovation, and sustainability further solidifies its position as a top producer of makeup fixers.
Benefit Cosmetics
Benefit Cosmetics stands out as a leading producer of makeup products, particularly renowned for its brow and makeup solutions. As the No.1 Prestige Makeup Brand in the UK and the No.1 Brow Brand Worldwide, Benefit Cosmetics generates over $1 billion in revenue and is present in 59 countries across five continents. The brand operates more than 3,000 BrowBars with over 6,000 aestheticians globally, solidifying its position in the beauty industry. Founded in 1976 by twin sisters Jane and Jean Ford, Benefit Cosmetics was acquired by LVMH in 1999 and has since become a flagship brand for fun, instant beauty solutions. Its iconic products, such as Hoola Bronzer and BADGal Bang Mascara, dominate makeup bags worldwide.
Tarte Cosmetics
Tarte Cosmetics is a leading brand in the makeup industry, particularly notable for its high-quality makeup fixers and other cosmetic products. Since its acquisition by Kose Corporation in 2014, Tarte has seen significant growth, with sales increasing fourfold and the brand becoming a major contributor to the group's business performance. In FY2024, Tarte is expected to achieve a 4% growth in sales on a local currency basis, despite intense competition in the market. The brand's focus on expanding its business in North America, Europe, the Middle East, and Asia, along with innovative marketing strategies such as its TikTok store, contributes to its strong market presence. Tarte's products, including its makeup setting sprays, are anticipated to remain popular, aligning with the overall growth trend in the makeup setting spray market, which is projected to increase at a CAGR of 7.1% from 2024 to 2034. For more details on Tarte Cosmetics' innovative offerings, visit their website.
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