Top Makeup Brush Brands: Luxe Tools for Flawless Application

Makeup brushes are an essential tool for any beauty enthusiast, offering precision and seamless application for a flawless finish. With an abundance of brands available, finding the best ones can be a daunting task. From high-end luxury options to budget-friendly finds, the current market offers a variety of brands that cater to every need and preference. If you're ready to explore the top contenders in the realm of makeup brushes, discover our curated list below.

Illustration of makeup brushes

Best brands of makeup brushes in 2025

Morphe

Morphe is a leading brand in the makeup industry, particularly renowned for its high-quality and affordable makeup brushes. With a brand awareness of 47% among cosmetics and make-up users in the United States, Morphe has established a strong presence, especially among younger audiences through its innovative product launches and influencer partnerships. The brand's marketing strategy, which includes collaborations with popular influencers like James Charles and TikTok stars Charli and Dixie D'Amelio, has been highly effective, as seen in the viral success of campaigns like the #FreshFacedChallenge. Morphe's products, such as the James Charles Artistry Palette, have sold out quickly, highlighting the brand's ability to generate significant buzz and drive sales. Around 9% of U.S. cosmetics and make-up users utilize Morphe products, with 78% of these users showing loyalty to the brand. For a closer look at their offerings, check out the Morphe X Ariel Signature Look 12-Piece Brush Set.

Sigma Beauty

Sigma Beauty is renowned for its high-quality, cruelty-free, and vegan makeup brushes, which have set industry standards with their patented interlocking ferrules and precision design, ensuring waterproof and long-lasting performance. The brand's brushes, made with exclusive synthetic fibers like SigmaTech® and Sigmax®, offer high stress resistance and hypoallergenic properties. Sigma Beauty's commitment to innovation and quality has earned the trust of beauty editors, influencers, and professional makeup artists. The company also offers a unique 2-year warranty on all its brushes and brush care tools. With a focus on sustainable materials, such as lightweight and high-resistance wood from renewable sources, Sigma Beauty continues to lead in the makeup brushes market.

Real Techniques

Real Techniques is a leading brand in the makeup brushes market, renowned for its high-quality and affordable products. As of 2015, Real Techniques held a significant 65% market share in the UK makeup brush market, highlighting its popularity and consumer trust. The brand offers a wide range of brushes, including synthetic and ergonomic designs, which are favored by both professionals and home users. Real Techniques brushes are known for their durability and effectiveness, making them a staple in many makeup routines. Their products are widely available and continue to innovate in the beauty industry.

MAC Cosmetics

MAC Cosmetics is renowned for its high-quality makeup brushes, having made a significant shift to 100% synthetic hair in 2018 to ensure cruelty-free and superior performance. This change introduced new brush styles, such as the 240S and 268S, and improved the longevity and shape retention of their brushes. Synthetic brushes from MAC work exceptionally well with cream products, absorbing less product and maintaining their shape better than natural hair brushes. Despite initial doubts, even MAC's Global Senior Artist Dominic Skinner praised the new synthetic range for its softness and performance. The brand's commitment to innovation and customer satisfaction has solidified its position as a leader in the makeup tools market. For more insights into MAC's synthetic makeup brushes, visit their coverage on Cosmopolitan.

Zoeva

Zoeva, a German brand founded in 2008 by Zoe Boikou, has established itself as a leading producer of high-quality makeup brushes. From its initial range of 10 brushes, Zoeva now offers over 50 makeup tools and 100 colors, catering to a wide range of makeup techniques and preferences. The brand's products are known for their precision, control, and blending capabilities, making them essential for both personal and professional use. Zoeva's brushes, such as those in the Luxe Complete Set, are praised for their durability and innovative designs, including synthetic fibers and ergonomic handles. With a strong presence in the global makeup tools market, Zoeva continues to grow in popularity, especially among consumers who value high-quality and sustainable beauty products.

IT Cosmetics

IT Cosmetics is renowned for producing high-quality, cruelty-free makeup brushes made from top-quality synthetic fibers, which do not shed like many other brands. Their brushes, such as those in the Velvet Luxe Blurring Collection and the Airbrush Masters 6pc Advanced Brush Set, are highly praised for their plush and soft texture, ensuring flawless makeup application. These brushes are designed to provide an airbrushed finish and are essential for various makeup techniques, including foundation, eyeshadow, and contouring. The brand's commitment to quality and innovation has made their brushes a favorite among both professionals and home users. With their focus on synthetic fibers, IT Cosmetics aligns with the growing trend of using high-quality, cruelty-free materials in the makeup industry. For more detailed insights, visit their ultimate guide to IT Cosmetics brush sets.

e.l.f. Cosmetics

e.l.f. Cosmetics is renowned for producing high-quality, affordable, and versatile makeup brushes, making them a favorite among both beginners and professional makeup artists. Their brush sets, such as the 19-piece collection, are highly regarded for their durability and effectiveness, despite some users finding them challenging to clean. The company's brush sets contribute significantly to their revenue, with a reported profit margin of around 60% and sales of approximately 1.2 million brush sets in 2022, generating $30 million in revenue. e.l.f. Cosmetics also emphasizes vegan and cruelty-free practices, adding to their appeal. Their products are widely available in over 24,000 retail locations, including CVS, Walgreens, and Walmart. For more insights on their best brushes and tools of 2024, you can visit their official website.

Chikuhodo

Chikuhodo is a renowned manufacturer of high-quality makeup brushes, established in 1971, and is recognized globally for its exceptional craftsmanship and innovative techniques. The company uses carefully selected materials from around the world, including countries like China, Russia, Europe, and Canada, to produce brushes that are valued by top brands and makeup artists. Chikuhodo is particularly noted for its traditional Japanese brush-making style and is the leading OEM manufacturer of makeup brushes in Japan. Their brushes are highly sought after for their precision and effectiveness, contributing to the growing demand in the makeup brushes market, which was valued at $1.6 billion in 2023 and is projected to reach $2.7 billion by 2033 with a CAGR of 5.1%.

Bobbi Brown

Bobbi Brown Cosmetics is renowned for producing high-quality makeup brushes, offering a range of tools that ensure smooth, seamless applications. Their brushes, such as the powder brush, are praised for their ability to pick up the perfect amount of product and distribute it evenly, preventing a cakey finish. The brand's attention to detail and use of luxurious materials make their brushes a favorite among makeup enthusiasts. With a variety of brushes available, including those for foundation, concealer, powder, and more, Bobbi Brown caters to all makeup needs. The brand's commitment to quality is evident in the positive reviews and repeat purchases from satisfied customers.

Bdellium Tools

Bdellium Tools is renowned for producing high-quality makeup brushes, offering a range of products that cater to both professionals and personal use. Their brushes are known for their affordability and excellent performance, with options available in both the studio line and the maestro line, the latter featuring nickel ferrules for longer-lasting quality. The brand is part of a growing market, with the makeup brush cleaning tools market, which includes Bdellium Tools, projected to reach $738.75 million by 2031, growing at a CAGR of 5% from 2024-2031. Bdellium Tools also offers a pro makeup artist discount program, providing 40% off for eligible professionals. Their products are available online, often with promotions and free shipping over $20. For more information and to explore their collection, visit the Bdellium Tools website.