Top Lip Care Brands for Luscious, Hydrated Lips

When it comes to maintaining smooth and healthy lips, selecting the right lip care products is essential. Among the myriad of options available, certain brands have distinguished themselves with exceptional quality and effective results. These brands not only prioritize natural, nourishing ingredients but also offer a variety of options tailored to different needs and preferences. To discover our curated list of the best lip care brands that are making waves in the beauty industry, see below.

Illustration of lip care

Best brands of lip care in 2025

Burt's Bees

Burt's Bees is a leading brand in the lip care market, renowned for its natural and organic products. As a subsidiary of Clorox, the company has gained global recognition, with its lip balm being purchased at a rate of one tube every second as of 2018. Burt's Bees products, such as their iconic beeswax lip balm, are favored for their intense hydration and natural ingredients like coconut oil and shea butter. The brand's commitment to sustainability and environmental protection, including a partnership with rePurpose Global to prevent plastic waste, further enhances its appeal. With a strong presence in over 4,000 locations and a significant market influence, Burt's Bees continues to dominate the lip care sector. For more information about their products, visit Burt's Bees website.

Carmex

Carmex, a renowned brand in the lip care industry, has been a staple for over 80 years, originating from Alfred Woelbing's homemade remedy for cold sores and chapped lips in 1937. The brand, now part of Carma Laboratories Inc., sells 80 million units annually and is available in 36 countries, including being one of the top lip balm brands in the UK and a fast-growing brand in South Korea. Carmex products contain key active ingredients such as camphor, menthol, phenol, and salicylic acid, which provide effective moisturizing and protective benefits. Despite being a smaller company compared to its competitors, Carmex remains competitive by being nimble and responsive to market needs, focusing heavily on innovation and customer satisfaction. The brand has evolved significantly since its inception, expanding its product line to include tubes and sticks in addition to the classic jar. For more information, visit the Carmex official website.

Aquaphor

Aquaphor is a highly trusted brand in the lip care market, known for its effective and long-lasting moisture-providing products. It is the #1 dermatologist-recommended lip care brand, with products like Aquaphor Lip Repair that immediately relieve dryness and soothe chapped, cracked lips, formulated with nourishing vitamins, Shea Butter, and soothing Chamomile essence. Aquaphor's products contain 45% petrolatum, a highly effective skin occlusive, and are preservative and fragrance-free, making them ideal for sensitive lips. The brand is part of Beiersdorf Inc., a global skin care company that also owns Nivea, Coppertone, and Labello. Aquaphor's products have received overwhelmingly positive reviews, with 88% of customers giving 5-star ratings for their Healing Ointment.

Nivea

NIVEA, a renowned brand under Beiersdorf AG, stands out as a leading producer in the lip care market, having reported record group sales of EUR9.5 billion in 2023 with a 10.8% organic increase. The Consumer Business Segment, which includes lip care products, contributed EUR7.8 billion, marking a 12.5% organic growth. NIVEA's lip care line has experienced strong growth across all regions, driven by new product introductions and robust performance of existing offerings. Their products, such as the Watermelon Lip Care and Milk & Honey Lip Care, are enriched with natural ingredients like shea butter, jojoba oil, and honey, providing all-day nourishing moisture. NIVEA's commitment to innovation and market expansion has solidified its position in the global lip care market.

Fresh

Fresh is one of the leading brands in the lip care market, known for its high-quality and innovative products. The global lip care products market, which includes brands like Fresh, is projected to grow from $2.5 billion in 2023 to $4.3 billion by 2033, with a CAGR of 5.8%. Lip balms, a key product segment dominated by brands like Fresh, account for a significant market share, with lip balms holding around 67.8% of the total market share in 2023. Fresh's products often feature natural ingredients such as beeswax and fruit extracts, which are highly effective in treating cracked and chapped lips. The brand's commitment to natural and organic formulations aligns with the growing consumer preference for health-conscious and sustainable products.

Laneige

Laneige is renowned as one of the top producers for lip care, particularly with its best-selling Lip Sleeping Mask, which is the #1 lip treatment brand in the U.S. and sells one unit every 5 seconds globally, as per 2022 data. The brand's lip care products, including the Lip Glowy Balm, have seen significant success, with sales doubling in Western markets in 2024. Laneige's Bouncy & Firm Lip Treatment also contributes to its strong market presence, utilizing key ingredients like Peony and Collagen Complex™ and 5D Hyaluronic Acid. The brand's popularity is further enhanced by its robust marketing strategies and collaborations, such as with American actor Sydney Sweeney. Laneige's products are widely available, including at Sephora, and are praised for their effective hydration and moisturization.

EOS

EOS, or Evolution of Smooth, is a leading brand in the lip care industry, known for its innovative and aesthetically pleasing products. Founded in 2006, EOS quickly gained traction and by 2015, it held 11.5% of the global lip care market share, making it the second highest-selling lip care brand worldwide. The company is renowned for its use of natural and organic ingredients, as well as its distinctive, colorful, and minimalist packaging. EOS products are sold in 18 countries and the company sells nearly 2 million units per week globally. Despite some product complaints, EOS has maintained its strong market presence and continues to innovate, including its recent expansion into the medicated lip care category.

Glossier

Glossier stands out as a leading producer of lip care products, renowned for its customer-centric approach and innovative marketing strategies. The brand, which was founded by Emily Weiss in 2014, has built a strong community of loyal customers, with 12% of cosmetics and make-up users in the United States using Glossier products. Glossier's lip care line includes popular items like the Balm Dotcom Lip Salve, one of its original products, which is part of a broader skincare line that includes 17 individual products as of April 2023. The brand's focus on user-generated content and social media engagement has been instrumental in its success, with 2.6 million followers on Instagram. Glossier's commitment to creating products based on customer feedback has earned it a reputation as a "people-powered beauty ecosystem." For more details on their offerings, visit their official website.

Mario Badescu

Mario Badescu is a renowned skincare brand, particularly celebrated for its exceptional lip care products. Founded in 1967 by cosmetic chemist and aesthetician Mario Badescu, the brand has evolved into a cult favorite, trusted by celebrities and skincare enthusiasts alike. The Rose Lip Balm, for instance, is formulated with nutrient-rich butter and oils, including sweet almond oil and cocoa butter, to intensely hydrate and soften lips, making it an ideal overnight lip mask. With a legacy spanning over five decades, Mario Badescu continues to innovate and expand its product line, maintaining its reputation for effective and gentle skincare solutions.

ChapStick

ChapStick is a leading brand in the lip care market, known for its effective and convenient products. It is part of the solid cream lip balm segment, which dominates the market due to its practicality and ease of application. ChapStick's classic stick format and innovative products, such as the Active 2-in-1 Unscented Lip Moisturizer with SPF 25, have contributed to its widespread acceptance. The brand's presence in hypermarkets and supermarkets, which capture a significant market share, ensures easy access for consumers. ChapStick, along with other key players like Burt's Bees and EOS, commands significant market influence through strategic positioning and innovation. For more information, you can visit their official website.