In recent years, there has been a significant surge in the demand for gentle and effective skincare products specifically tailored for children. Parents are increasingly seeking out brands that prioritize safety without compromising on quality, ensuring that their little ones' skin is well-protected and nurtured. The best brands for kids skincare typically offer products that are free from harsh chemicals and filled with natural ingredients. For a comprehensive look at the top brands dedicated to caring for delicate young skin, look below.
Illustration of kids skincare
Best brands of kids skincare in 2025
Aveeno Baby
Aveeno Baby is a leading brand in the kids skincare market, renowned for its high-quality, pediatrician-recommended products that utilize natural ingredients like oat extract to nourish and protect sensitive skin. The brand has experienced significant success, such as increasing purchase intent by leveraging first-party data and optimizing media mix, with a remarkable increase in purchase intent clicks since April 2021. Aveeno Baby's products, including the Daily Moisture 2-in-1 Body Wash & Shampoo and Baby Eczema Therapy Moisturizing Cream, are expertly designed to address various skin care needs of children. As part of the broader baby skincare market, which was valued at US$ 11.6 Bn in 2023 and is projected to grow at a CAGR of 6.1% to reach US$ 22.0 Bn by 2034, Aveeno Baby's commitment to sustainability, such as using recyclable and renewable materials, further elevates its market position. For more information on their full range of products, visit the Aveeno Baby website.
Mustela
Mustela is a renowned brand in the kids skincare market, known for its high-tolerance formulas made with 95% natural ingredients on average, suitable for use from birth. The brand has seen significant growth, with its Gentle Cleansing Gel and Cleansing Water recording value increases of +11% and +13% respectively in 2023, despite a shrinking French market. Mustela's suncare range and mosquito repellent products have also been highly successful, with the suncare range growing by +33% compared to the global market's +23%. The brand's Stelatopia range for atopic skin grew by 14% last year, outpacing the French market's 12% growth. Mustela generates 75% of its sales outside France, with a presence in around a hundred countries. For more information on their products, visit the Mustela website for baby and child skincare.
Cetaphil Baby
Cetaphil Baby is a highly trusted and dermatologist-recommended brand, known for its gentle, moisturizing, and hypoallergenic products specifically formulated for delicate baby skin. Launched in 2014, the Cetaphil Baby line includes products like Diaper Cream, Wash and Shampoo, and Daily Lotion, all of which are paraben-free, mineral oil-free, and clinically tested. Cetaphil's parent company, Galderma, has a strong market presence, with Cetaphil holding a 15% market share in the US skincare market as of 2020. The brand's products are enriched with ingredients like organic calendula, almond oil, and sunflower oil to soothe and protect sensitive skin. Cetaphil's commitment to skincare excellence has made it a favorite among parents and a top choice for baby skincare. Find more details on their baby skincare line here.
Babyganics
Babyganics is a highly regarded brand in the kids skincare market, known for its effective, plant-derived, and organic ingredients, avoiding harmful substances like sulfates, phthalates, and synthetic fragrances. Founded over 20 years ago by two dads, the brand offers a wide range of products, including mineral sunscreens and natural insect repellents, which are pediatrician and dermatologist tested and not tested on animals. Babyganics products are popular for their safety, convenience, and ease of use, making them a favorite among parents. The brand's commitment to quality and safety aligns with the growing trend of parents seeking organic and chemical-free products for their children. With its products widely available through e-commerce platforms and retail stores, Babyganics continues to be a trusted choice for many families. Explore their diverse range of offerings on the Babyganics skincare page.
Burt's Bees Baby
Burt's Bees Baby is a leading brand in the kids skincare market, renowned for its commitment to using 100% organic cotton and natural ingredients, ensuring the products are gentle on babies' sensitive skin. Founded as part of Burt's Bees, the brand has been a pioneer in clean and non-toxic personal care products since its inception. The company's baby skincare line, launched in 2002, has been highly successful, contributing to the growing baby skincare market expected to reach $22.0 billion by 2034, with a CAGR of 6.1% from 2024 to 2034. Burt's Bees Baby products are GOTS certified, emphasizing the brand's dedication to sustainability and safety. The brand's popularity is further underscored by its wide distribution and strong market presence. For more information, visit their official website.
Honest Company
The Honest Company is a leading brand in the baby skincare market, known for its safe, effective, and eco-friendly products. In 2022, the company reported a 2% revenue growth in the third quarter, with consumption of its baby personal care products increasing by 7% despite market challenges. The Honest Company focuses on rigorous safety standards, testing each product for safety and efficacy, and has donated over 25 million products to families in need. The brand's products are popular for their natural and hypoallergenic formulations, aligning with the growing demand for organic and sustainable baby skincare solutions. With its strong market presence and innovative product launches, The Honest Company continues to resonate with consumers seeking clean and natural products. For more details, visit their official website.
Weleda Baby
Weleda is a highly trusted brand in the baby skincare market, known for its natural and organic products. The brand has been producing high-quality, NATRUE-certified products for over 100 years, with a strong focus on using finest ingredients like calendula, chamomile, and cocoa butter. Weleda's Calendula range, including shampoo, body wash, and nappy change cream, is particularly popular among parents for its gentle and effective care. In 2021, Weleda launched a significant campaign targeting expectant families, distributing trial-sized samples to 100,000 families in the UK. This campaign reflected the growing consumer demand for sustainable and natural skincare products. You can learn more about their offerings on the official Weleda website.
Aquaphor Baby
Aquaphor Baby is a leading brand in the kids skincare market, known for its innovative and effective products. Introduced by Beiersdorf, the Aquaphor Baby brand has gained traction with its Fast Relief Paste, launched in 2020, which contains 40% zinc oxide for diaper rash relief. The brand's products, such as the Healing Ointment, contain a blend of ingredients including 41% petroleum jelly, glycerin, and bisabolol, providing both occlusive and humectant moisturizing properties. This comprehensive formulation makes Aquaphor a preferred choice for parents seeking gentle and effective skincare solutions for their children. The brand's commitment to using benign ingredients aligns with the growing demand for natural and sustainable infant skincare products.
Eucerin Baby
Eucerin Baby is a pediatrician-recommended brand dedicated to providing gentle and effective skincare products for infants and children, free from steroids, fragrances, dyes, and parabens. The brand's Eczema Relief line, launched in 2013, has been proven to reduce eczema flare-ups and symptoms in babies and children, with a study showing significant reductions in flare incidence and time to flare. Eucerin's products are formulated to strengthen the skin barrier and relieve skin irritation and itching due to eczema, with a history of over 100 years in skin science. The brand's commitment to dermatological science and clinical proof of performance makes it a trusted choice for parents. Eucerin's baby skincare range includes advanced repair creams, lotions, and body washes designed for various skin needs. For more information, visit their Eucerin Baby skincare page.
California Baby
California Baby is a leading brand in the kids skincare market, renowned for its 100% plant-based and USDA-certified bio-based products, which are free from harsh chemicals and allergens such as gluten, soy, sesame, oat, dairy, and nuts. Founded 26 years ago by Jessica Iclisoy, the company has been a pioneer in the natural and sustainably sourced skincare movement. California Baby products are independently lab-tested and manufactured in the company's own FDA-registered, certified-organic factory to ensure high quality and safety. This commitment to natural ingredients and rigorous testing has made California Baby a trusted choice for parents, particularly those with children who have allergies or eczema. The brand's products are also part of a broader trend in the baby skincare market, which is expected to grow at a CAGR of 6.1% from 2024 to 2034.
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