Finding the best cosmetics for kids can be a daunting task for parents who want to ensure safety and quality. With an increasing number of brands focusing on non-toxic, hypoallergenic, and eco-friendly ingredients, the market is brimming with options tailored specifically for young skin. As awareness about the potential hazards of chemicals in cosmetics grows, many parents are turning to brands that promise not only fun and vibrant products but also peace of mind. To help navigate this ever-growing landscape, we have compiled a list of the top brands that prioritize safety and efficacy in kids' cosmetics, which you can explore below.
Illustration of kids cosmetics
Best brands of kids cosmetics in 2025
Crayola Beauty
Crayola Beauty, as a segment of the renowned Crayola brand, stands out as a leading producer of kids' cosmetics, known for its safe, non-toxic, and durable products. The children's cosmetics market, valued at approximately $1.69 billion in 2023, is expected to grow at a CAGR of 5.2% until 2031, with Crayola Beauty contributing significantly to this growth through its innovative and child-friendly offerings. Crayola's commitment to sustainability, such as using 100% renewable energy for US manufacturing, aligns with the increasing demand for eco-friendly products in the market. The brand's products, like the Colors of Kindness Crayons, are designed to promote creativity and kindness, making them a favorite among parents and children alike. With Crayola's strong market presence and focus on quality, it continues to be a trusted name in the children's cosmetics sector.
Klee Naturals
Klee Naturals, a leading brand in the children's cosmetics market, is renowned for its safe, natural, and non-toxic products. Founded by a mother seeking safe play makeup for her daughters, the company offers a variety of products including makeup, face paint, water-based nail polish, and hair and bath care items, all proudly made in the USA. Klee Naturals uses wholesome ingredients like organic coconut oil, shea butter, and pure essential oils, aligning with the surging demand for organic and natural cosmetics, which is anticipated to propel the market to reach USD 1.80 billion by 2030 with a CAGR of 6.69%. The brand's commitment to safety and natural ingredients has made it a preferred choice for parents, contributing significantly to the overall growth of the children's cosmetics market. Klee Naturals also partners with the Texas Scottish Rite Hospital for Children, spreading joy by donating sparkly gifts to hospitalized kids with each purchase.
Petite 'n Pretty
Petite 'n Pretty is a leading brand in the children's cosmetics market, known for its vegan, nut-free, cruelty-free, paraben-free, and phthalate-free products. Launched in 2023, the brand has quickly gained popularity for its safe and worry-free makeup line, approved by both doctors and parents. The products are designed with light and airy pigments suitable for all ages, from three to thirty. Petite 'n Pretty's focus on natural ingredients and safety aligns with the growing consumer demand for hypoallergenic and organic children's cosmetics, contributing to the market's projected CAGR of 6.33% from 2023-2028. The brand's products, such as the Gen Glitter, have become favorites among children, enhancing their fine motor skills and creativity. For more information, explore Petite 'n Pretty's vegan makeup for all ages.
Luna Star Naturals
Luna Star Naturals is a leading brand in the children's cosmetics market, known for its safe, natural, and non-toxic products. The brand offers a range of makeup sets and skincare products formulated with high-quality minerals and natural preservatives, making them an ideal choice for parents seeking gentle and eco-friendly options for their children. Luna Star Naturals' products are free from harsh chemicals, artificial fragrances, and synthetic dyes, minimizing the risk of allergic reactions or irritation. The brand's commitment to eco-friendly packaging and natural ingredients has contributed to the growing demand for organic and natural cosmetics, with the global children's cosmetics market expected to grow at a CAGR of 6.8% from 2020 to 2030. Luna Star's products are available at various retailers, including Amazon, Whole Foods, and small boutiques. Explore their Klee Kids Deluxe Play Makeup Kit for gentle and non-toxic options made in the USA.
TownleyGirl
TownleyGirl, founded in 1952, is a leading brand in children's cosmetics and hair accessories, partnering with renowned brands like Disney, Universal, and DreamWorks to create safe and fun products. Known for their non-toxic and animal cruelty-free products, TownleyGirl offers a range of items such as sheer lip gloss, peelable nail polish, and hair accessories that are ideal for children aged three and older. Their products are designed to be child-friendly, using water as a base for their nail polishes to avoid chemical fumes. With a strong presence in the global children's cosmetics market, which is projected to grow at a CAGR of 5.47% to reach USD 1.01 billion by 2030, TownleyGirl continues to innovate and expand its product line. The brand's commitment to safety and quality has made it a favorite among parents and children alike.
No Nasties
No Nasties is a renowned brand in the children's cosmetics market, particularly known for its safe and natural products. Established in 2015, No Nasties Kids has become the world's largest kids makeup and hair care company, sold in 31 countries. Their products are formulated to be hypoallergenic and allergy-friendly, avoiding harmful chemicals like parabens, phthalates, and sulfates. The brand emphasizes the use of natural ingredients such as sunflower oil, olive oil, and vitamin E, ensuring gentle hydration and protection for children's delicate skin. No Nasties Kids is trusted by parents for its innovative and safely designed products. For more information, visit their official website.
Piggy Paint
Piggy Paint is a leading brand in the children's cosmetics market, renowned for its non-toxic, water-based, and virtually odorless nail polishes that are safe for all ages. With a mission to create premium products free of all harsh chemicals, Piggy Paint has been a trusted choice for parents for over 15 years. The brand's innovative formula outperforms 17-free or 21-free polishes, and its products are cruelty-free, vegan, and gluten-free. Piggy Paint is part of a growing children's cosmetics market projected to reach 3.8 billion USD by 2032, with a CAGR of 7%. Learn more about Piggy Paint's commitment to safety and quality.
Tinted by T
Tinted by T, although not specifically mentioned as a kids cosmetics brand, can be considered a top producer in the broader tinted cosmetics market, known for its high-quality, natural, and eco-friendly products. The global tinted cosmetics market, which includes brands like Tinted by T, is expected to grow at a CAGR of 4.3% from 2022 to 2032, reaching a valuation of US$ 2,290.0 Million by 2032. These products are popular for their light, makeup-free look and are favored by consumers who prioritize skin health and sustainability. The market is driven by trends like Skinimalism and the increasing demand for anti-aging and eco-friendly skincare products. In regions like the USA, tinted cosmetics are particularly popular, with American women spending significantly on these products. For a comprehensive analysis, you can explore more in the tinted cosmetics market report.
Snails
Snails, though not explicitly mentioned as a kids' cosmetics brand, is part of a larger trend where snail-based beauty products are gaining popularity. The global snail beauty products market was valued at USD 1.2 billion in 2023 and is projected to grow at a CAGR of 5.5% from 2024 to 2032. This growth is driven by consumer preference for natural and cruelty-free products, with the Asia Pacific region accounting for a significant share. The creams and moisturizers segment, which is rich in snail mucin, generates substantial revenue and is expected to grow significantly. However, for kids' cosmetics, brands like L'Oreal and Piggy Paint are more relevant. For more detailed insights, check the children's cosmetics market growth report.
Glimmer Body Art
Glimmer Body Art is a leading manufacturer of body art and temporary tattoos, renowned for its high-quality, innovative, and skin-safe products. Founded 8 years ago in Los Angeles, the company has expanded globally, catering to the professional amusement and entertainment markets, including big names like Disney and SeaWorld. Their products are hypoallergenic, latex-free, and dermatologist tested, ensuring safety for children and adults alike. Glimmer Body Art's real-matte tattoos and metallic jewelry tattoos are particularly popular, offering a trendy and safe alternative to real tattoos. The company's influence is significant, with a strong presence in the global market. For more information, visit their About Us page.
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