Top Hypoallergenic Makeup Brands for Sensitive Skin

In today's beauty landscape, finding the right makeup that caters to sensitive skin needs can be a game-changer for many individuals. Hypoallergenic makeup brands have been gaining immense popularity, crafted especially to minimize the risk of allergies and irritations. These brands focus on gentle ingredients, ensuring that those with sensitive skin can enjoy looking their best without worry. If you're seeking the leading names in the hypoallergenic makeup industry, we invite you to explore our curated list of top brands below.

Illustration of hypoallergenic makeup

Best brands of hypoallergenic makeup in 2025

bareMinerals

BareMinerals is a leading brand in the production of hypoallergenic makeup, renowned for its mineral-based cosmetics that are free from chemical additives, preservatives, oil, fragrances, talc, waxes, and binders, making them ideal for sensitive skin and those with conditions like rosacea, acne, and eczema. Their foundation products, such as the ORIGINAL Loose Mineral Foundation, are made with just a few natural mineral ingredients and comprise a significant portion of their sales, with the bareMinerals foundation accounting for approximately 43.8% of their net sales in 2008. These products are non-comedogenic, meaning they do not clog pores or cause breakouts, and are designed to provide a natural look while effectively concealing skin imperfections. BareMinerals also offers a range of other hypoallergenic products, including eyeshadows, lip glosses, and skincare items, all of which are dermatologist-approved and free from common irritants like parabens and synthetic fragrances. For more information, explore their sensitive skin collection.

Clinique

Clinique is renowned as one of the best producers of hypoallergenic makeup, with over 55 years of dermatological expertise since its inception in 1968. The brand is known for its rigorous allergy testing, having conducted nearly 6 million test applications to date, and its products are 100% fragrance-free, paraben-free, and phthalate-free. Clinique's skincare and makeup lines are designed for all skin types and tones, with a strong commitment to safety, as evidenced by their ophthalmologist-tested eye makeup products. The brand's dedication to quality and customer satisfaction has solidified its reputation globally, with a significant market share in the skincare industry. Clinique's products are available in over 100 countries worldwide.

Almay

Almay is a pioneering brand in hypoallergenic makeup, established in 1931 by chemist Alfred Woititz and his wife Fanny May, with the guidance of dermatologist Dr. Marion Sulzberger. Known for being the first hypoallergenic cosmetics brand and the first to create 100% fragrance-free products, Almay ensures its formulations are gentle and non-irritating, using only 500 out of 10,000 possible ingredients to minimize the risk of allergic reactions. Their products are rigorously tested by dermatologists and ophthalmologists to ensure suitability for sensitive skin, eyes, and contact lens wearers. Almay also commits to sustainability, using eco-friendly packaging and plant-derived materials. Their clean and cruelty-free approach makes them a leader in safe and effective cosmetics.

E.L.F. Cosmetics

E.L.F. Cosmetics stands out as a leading brand for hypoallergenic makeup, catering to a wide range of skin types, including oily, dry, and combination skin. Their Power Grip Primer, enriched with hyaluronic acid, ensures a long-lasting, naturally dewy finish without clogging pores. With a strong commitment to clean ingredients, all E.L.F. products are free from phthalates, parabens, and other harsh chemicals, and are vegan and cruelty-free. The brand has seen significant growth, increasing its market share to 10.1% by 2023 and achieving a 19% market share in Target stores. E.L.F. Cosmetics is particularly popular among Gen Z consumers, with around 43% of U.S. consumers liking the brand as of the second quarter of 2024.

Jane Iredale

Jane Iredale is a renowned brand for hypoallergenic makeup, committed to using the highest-quality minerals and organic ingredients, ensuring products are free from parabens, talc, phthalates, and synthetic fragrances. The brand conducts extensive sensitivity and safety tests, including dermatologist-approved testing on 50 people to gauge sensitivity. Founded in 1994, Jane Iredale has maintained its integrity by avoiding animal testing and is recognized by both Leaping Bunny and PETA for its cruelty-free commitment. The company's products are recommended by the Skin Cancer Foundation, with six products endorsed as effective UV sunscreens. Jane Iredale's headquarters in Great Barrington, MA, reflects its environmental commitment with a Gold LEED-certified building.

Tarte Cosmetics

Tarte Cosmetics is a leading brand in the beauty industry, renowned for its hypoallergenic and cruelty-free makeup products. Founded with a commitment to sustainability, Tarte formulates its products without harmful chemicals like parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. The brand has experienced significant growth, with annual sales increasing from $2 million in 2003 to $68 million by 2013 and $91.6 million in internet sales alone by 2017. Tarte's products, such as the Amazonian clay 12-hour full coverage foundation, are dermatologist tested and highly praised for their performance and skin-friendly ingredients. With a strong online presence and over 8 million followers on Instagram, Tarte continues to be a favorite among those seeking natural and effective beauty solutions. For more information, you can visit their collection at QVC Beauty.

La Roche-Posay

La Roche-Posay is a renowned French skincare company, founded in 1975, that specializes in producing hypoallergenic products suitable for even the most sensitive skin. Their products, such as the Toleriane Ultra and Cicaplast lines, are fragrance-free, paraben-free, and undergo rigorous clinical testing for efficacy and safety, ensuring they are gentle yet effective. The Cicaplast range, launched in 2015, includes best-sellers like the Cicaplast Balm B5, which is sold every 15 seconds in European pharmacies. These products are designed to soothe, protect, and regenerate fragile skin, making them ideal for all skin types. La Roche-Posay's commitment to using minimal ingredients and stringent testing protocols has earned them the highest level of safety certification from the European Union. For more information on their safety practices, visit their safety commitments page.

Physicians Formula

Physicians Formula, founded in 1937 by Dr. Frank Crandall, is a renowned brand specializing in hypoallergenic cosmetics, ensuring safety and comfort for those with sensitive skin or eyes. The brand avoids over 150 known harsh ingredients and conducts product safety evaluations through clinical trials and human use tests under dermatological supervision. Physicians Formula products are cruelty-free and some are vegan, such as their Healthy Foundation, which features a Brightening Complex and hyaluronic acid for hydration and skin tone improvement. Their Organic Wear line includes products with up to 70% ingredients from organic farming. With a wide range of products available, including foundations, mascaras, and setting sprays, Physicians Formula caters to various skin types and needs. Discover more about their offerings on the Physicians Formula website.

RMS Beauty

RMS Beauty is a pioneering brand in the clean beauty movement, launched by master makeup artist Rose-Marie Swift in 2009. Known for its hypoallergenic and non-comedogenic products, RMS Beauty avoids toxic chemicals like parabens, sulfates, phthalates, silicone, and talc, making it ideal for sensitive skin. The brand uses organic, food-grade, and naturally derived ingredients, ensuring products are gentle and moisturizing. RMS Beauty's commitment to sustainability is evident in its packaging, which includes recycled and recyclable materials. With products like the Eye Polish and Lip2Cheek, RMS Beauty offers a range of versatile and blendable shades suitable for all skin tones. To learn more about RMS Beauty, read this RMS Beauty review.

Neutrogena

Neutrogena, although facing criticism, is often marketed as a brand that offers hypoallergenic makeup products, particularly for sensitive skin. However, recent lawsuits have highlighted concerns about the safety and efficacy of some Neutrogena makeup removers, which have caused adverse reactions such as itching, burning, and redness in some users. Despite this, Neutrogena's products are often labeled as "ophthalmologist tested," "dermatologist tested," and "allergy tested," which can reassure some consumers. The brand's skin health and beauty sales have seen growth, such as a 2% increase to over $4.5 billion in 2022, attributed to Covid-19 recovery and strong performances from Neutrogena and Aveeno. However, it is crucial to approach these products with caution and consider patch testing. For more details on makeup products for sensitive skin, you can visit Neutrogena's website.