Top Hair Oil Brands for Lustrous Locks

The world of hair care is vast and varied, with hair oils becoming an essential part of many people's beauty routines. From nourishing dry strands to enhancing shine, hair oils can transform the health and appearance of your hair. There are numerous brands offering exceptional hair oils, each with unique formulations catering to different hair needs. Below, discover some of the top brands that have made a mark in the hair oil industry.

Illustration of hair oil

Best brands of hair oil in 2025

Moroccanoil

Moroccanoil, established in 2000, is a leading brand renowned for its argan oil-infused hair products, with their original treatment increasing hair shine by up to 118% according to an independent study, and is celebrated as a best-selling hair treatment worldwide, offering a range of solutions for all hair types.

OGX

OGX, established in 2006, is a stylist-founded brand that became the #4 brand in US mass retail by offering salon-inspired hair care products, including a variety of hair oils like the popular Argan Oil of Morocco, known for nourishing and adding shine. OGX hair oils, with a focus on ingredients such as argan and coconut oil, aim to improve hair strength and elasticity, leaving hair soft and smooth, and are formulated to be paraben and sulfate-free. The brand, which was rebranded to OGX in 2013 after a lawsuit, emphasizes a "badass hair days" marketing mission, encouraging women to celebrate their natural beauty.

Aveda

Aveda, established over 40 years ago, is a prominent brand in hair care, offering the Nutriplenish Multi-Use Hair Oil, a 100% naturally derived formula featuring a concentrated blend of 5 power oils including avocado, jojoba, mango, pomegranate, and coconut, known for providing nutrient-powered hydration and shine to all hair types; this multi-use oil can be applied before shampooing, as a leave-in treatment, or as an overnight mask, with the brand being recognized for its commitment to using naturally derived ingredients and sustainable practices, while the global hair care market is projected to reach $147.49 billion by 2030, highlighting Aveda's significant presence in the industry.

Oribe

Oribe is recognized as a top producer of hair oil, with their Gold Lust Nourishing Hair Oil, a luxurious and lightweight product infused with jasmine, edelweiss flower, lychee, sandalwood, cassis, bergamot, and argan extracts, which is designed to restore, strengthen, and smooth hair, as shown by clinical tests revealing that hair is 2x softer and more manageable, while also providing up to 72 hours of frizz protection and increasing shine; this multi-award winning hair oil also offers heat protection, reduces drying time, and is safe for color and keratin-treated hair, making it a highly sought-after product since its debut in 2008.

Kerastase

Kérastase, established in 1964, is a leading luxury haircare brand renowned for its high-quality hair oils, with the Elixir Ultime being a global bestseller that provides up to 10x stronger and smoother hair with 92% more shine, utilizing a blend of precious oils to deliver optimal nourishment, frizz control, and heat protection up to 450°F; in the US, 18% of people who know the brand use it, showcasing its popularity; this brand is available in over 60 countries, with 150,000 hairdressers utilizing it; Kérastase’s hair oils are suitable for all hair types and offer multiple benefits, including hydration and softness.

Bumble and bumble

Bumble and bumble's Hairdresser's Invisible Oil, launched approximately two years ago, stands out as a top hair oil due to its unique blend of six featherlight oils such as coconut, argan, and grapeseed, providing exceptional conditioning and shine, along with UV filters for protection. Many users praise its lightweight feel and frizz-reducing capabilities, making it ideal for medium to thick, straight to curly hair types. With an average rating of 4.4 out of 5 stars from over 150 reviews, this oil absorbs quickly and leaves hair feeling smooth and silky. Discover more about this product on Ulta's website.

L'Oréal Paris

L'Oréal Paris is a leading brand in hair care, with its Extraordinary Oil line, formulated with a blend of six rare flower oils, such as lotus and chamomile, that provides deep nourishment and shine, and has been recognized as a top seller, achieving a 9.7% global market share in the beauty and personal care sector in 2021, and a 20% market share in Europe as of 2023; furthermore, their hair oils offer heat protection up to 230°C and can be used as a conditioning treatment, styling product, or shine booster.

Herbal Essences

Herbal Essences, with a brand awareness of 78% among U.S. hair care users, offers a range of hair oils, notably the Argan Oil & Aloe blend, which has received positive reviews for its ability to smooth hair, reduce frizz, and add shine, with many users recommending it for damaged and dry hair. While the global hair care market is valued at 91.2 billion in 2023, Herbal Essences holds a significant share as a popular brand, with 22% of U.S. hair care users using their products. A recent survey in March 2024 indicates that 36% of people who know the brand like it, showing a loyal following.

Briogeo

Briogeo, founded in 2013 by Nancy Twine, is a leading haircare brand known for its clean, naturally-derived, and effective products, particularly their hair oils that boast a 97% natural composition, and are vegan and cruelty-free; the Don't Despair, Repair! Strengthening Treatment Hair Oil is clinically proven to repair up to 88% of hair damage after just two uses, and is a favorite for many, addressing concerns from dryness to split ends; Briogeo products are available at major retailers like Sephora and Ulta, with the brand achieving over $10 million in annual revenue within four years of launching; the company's commitment to ingredient transparency and formulations that cater to all hair types has established it as a popular choice for consumers seeking healthier hair. Visit their official website for Briogeo to learn more.

Davines

Davines, founded in Parma, Italy in 1983, is a B Corp certified company renowned for its high-end hair care products, particularly the award-winning OI line, which includes a best-selling hair oil formulated with roucou oil, known for its high beta-carotene and antioxidant content, providing shine and softness while reducing frizz and protecting hair. While most of their products contain a blend of plant-based and silicone-based oils, their "Authentic Formulas" products boast 98-100% naturally derived ingredients, making it a sustainable choice for hair care.