Top Gym Equipment Brands Revolutionizing Your Fitness Game

In today's fitness-driven world, choosing the right gym equipment can greatly enhance your workout experience, whether you're setting up a home gym or outfitting a commercial space. With an abundance of brands vying for attention, it's crucial to identify which ones truly deliver on quality, durability, and innovation. From high-end options that feature cutting-edge technology to more affordable yet reliable choices, the market offers a diverse range of products tailored to various fitness needs. To help you make an informed decision, we've compiled a list of the best brands for gym equipment below.

Illustration of gym equipment

Best brands of gym equipment in 2025

Life Fitness

Life Fitness is a leading producer of gym equipment, known for its high-quality and innovative products that cater to various fitness needs. The company has collaborated with notable establishments, such as the wellness hotel Bayerwaldhof, to equip their facilities with premium fitness solutions. With a workforce of approximately 2,460 employees, Life Fitness continues to expand its market presence, contributing to the global gym equipment market expected to reach USD 27.4 billion by 2033, growing at a CAGR of 4.8%. For more information about their offerings, visit Life Fitness's official website.

Precor

Precor is a leading brand in the fitness equipment industry, renowned for its excellence in quality and innovation in cardio, strength, and connected fitness equipment. The company serves the B2B market with solutions ranging from gyms to hospitality and university environments, and it has recently partnered with Nike Strength to offer premium commercial-grade free weights in North America. Precor's products, such as the P84/P94 touchscreen consoles and the Glutebuilder Plate Loaded line, are designed with advanced biomechanics and user-centric features. The brand is part of the global fitness equipment market, which was estimated at USD 16.04 billion in 2022 and is expected to grow at a CAGR of 5.3% until 2030. Precor's presence in regions like Brazil, through partnerships with Grupo Multi, further solidifies its global reach. For more details, visit their press section.

Nautilus

Nautilus Inc. is a leading producer of gym equipment, generating significant revenue, such as $232.14 billion in the U.S. in 2023. The company's cardio equipment alone yielded $156.11 million in revenue by the end of March 2023, while strength equipment contributed $127.29 million. Nautilus Inc. dominates various regions, including the U.S., Canada, Europe, the Middle East, and Africa. The company's market presence is substantial, with a notable share in the global fitness equipment market. Its products are highly regarded for their quality and innovation. For detailed insights on their market impact, visit the fitness equipment statistics page.

Hammer Strength

Hammer Strength, founded in 1989 by Gary Jones, is a leading brand in the fitness industry, renowned for its high-standard, durable strength training equipment. This brand, now part of Life Fitness, has been a pioneer in smart performance strength training, simplifying the biomechanics of lifting weights and matching machine movement to human motion. Hammer Strength equipment is favored by elite athletes and found in top athletic facilities worldwide, known for its rugged performance and ability to withstand intense workouts. The brand has consistently driven innovation, contributing to its tenth consecutive quarter of year-over-year revenue growth as of recent reports. Hammer Strength's commitment to excellence has made it the No. 1 brand for elite athletes. For more detailed information, visit the Hammer Strength page on the Life Fitness website.

Technogym

Technogym is a leading global brand in the fitness industry, renowned for its high-quality, technologically advanced gym equipment. Founded in 1983 by Nerio Alessandri, the company has achieved significant growth, including a 15% increase in revenue to EUR174.6 million in the first quarter of 2023 and a record consolidated revenue of EUR721.5 million in 2022, up 18% from 2021. Technogym has expanded its market share from 18% to 21% between 2015 and 2018 and is the official supplier to the Olympic Games, having served in this role nine times. The company's products are used in 85,000 wellness centers and over 400,000 homes worldwide. Technogym's innovative approach and comprehensive ecosystem have solidified its position as a leader in the fitness and wellness sector.

Bowflex

Bowflex is a renowned brand in the fitness equipment market, known for its high-quality and versatile home gym systems. As of Q1 2024, Bowflex holds a market share of approximately 3.49% in the Consumer Discretionary sector and around 5% in both unit and dollar share in the US fitness equipment market. Founded in 1986, Bowflex has been a direct-to-consumer company, offering a range of products that include resistance training and cardio equipment. Their home gyms, such as the Bowflex Xtreme 2 SE and Bowflex Revolution, allow users to perform over 70 to 100 exercises, making them a comprehensive choice for home workouts. Bowflex is also recognized for its low-impact, joint-friendly designs, making it a preferred option for those recovering from injuries.

Schwinn

Schwinn is a renowned brand in the fitness equipment market, known for its high-quality and innovative products. As a key player, Schwinn accounts for an 8-12% market share in the home gym equipment sector as of 2023. The company is part of a market that is expected to grow significantly, with the global home fitness equipment market projected to reach USD 24.57 billion by 2032, growing at a CAGR of 5.40%. Schwinn's products, such as the Schwinn IC4 exercise bike, are highly regarded for their performance and features, contributing to the brand's strong presence in the industry. With a long history dating back to 1895, Schwinn has established itself as a trusted name in fitness and cycling. For more details on the home gym equipment market trends and projections, visit this industry analysis.

Rogue Fitness

Rogue Fitness is a leading US-based manufacturer of strength and conditioning equipment, renowned for its high-quality, durable products. Founded in 2006, the company has grown to employ over 500 employees at its 30-acre facility in Columbus, Ohio, and is the official equipment manufacturer of USA Weightlifting and the CrossFit Games. Rogue Fitness products are trusted by elite athletes and fitness enthusiasts alike, with a strong commitment to using premium materials and innovative designs. The company's online revenue reached $103.3 million in 2023, and their website attracts over 2.2 million visits monthly, with a significant 65.28% male audience. For more information, visit the Rogue Fitness official website.

Cybex

Cybex International is a leading manufacturer of gym equipment, renowned for its high-quality cardiovascular and strength training products, including Arc Trainers, treadmills, stationary bicycles, and steppers. With a global presence in over 87 countries, Cybex has been a significant player in the fitness industry since its founding in the late 1960s. The company was acquired by Brunswick Corporation in 2016 for $195 million and is now part of the Life Fitness portfolio. Cybex employs over 600 people and operates manufacturing facilities in Franklin Park, Illinois, and Owatonna, Minnesota. Its products are widely used in commercial and consumer settings, contributing to the growing gym equipment market expected to reach USD 26.9 billion by 2032 with a CAGR of 4.9%. For more information, visit the Cybex International Wikipedia page.

NordicTrack

NordicTrack is a leading brand in the fitness equipment market, holding a significant 5% unit share and 10% dollar share, although these figures have decreased by 1 percentage point year-over-year. The brand is highly considered by consumers, with an 8% brand consideration rate, and it boasts a strong online presence, with over 1 million total visits to its website and a 26.22% increase in web traffic last month. NordicTrack's revenue from online sales was $14,403,075 in October 2024, with an average order value of $675-$700. The brand's products, such as treadmills and stationary bikes, are popular for home fitness, contributing to the growth of the cardiovascular training equipment sector. Despite a lower conversion rate of 2.50-3.00%, NordicTrack remains a top performer in the industry. For more details, visit the NordicTrack website.