Top Grooming Brands for the Modern Gentleman

Choosing the perfect brand for a groom on his wedding day is an essential decision that combines style, comfort, and sophistication. From classic suits crafted by the renowned tailors of Savile Row to modern yet timeless tuxedos offered by leading designers like Tom Ford and Hugo Boss, the options are vast and varied. Additionally, accessories such as Louboutin shoes and luxury watches from Rolex add that extra touch of elegance for any groom looking to make a memorable impression. For more insights and a comprehensive list of the best groom brands, continue reading below.

Illustration of groom

Best brands of groom in 2025

Hugo Boss

Hugo Boss is a leading brand in the men's grooming and fashion industry, with over 80% of its sales dedicated to men, making it a dominant player in the male luxury market. The company has seen significant growth, with a 25% sales increase in the first quarter of 2023 and a 44% revenue growth over three years, driven by its successful rebranding and increased relevance among younger shoppers. Hugo Boss is also the biggest male fragrance brand in the world, with a strong presence in global markets, including Europe, Asia, the Middle East, Africa, and the Americas, through over 1,400 stores worldwide. The brand's success is further highlighted by its operating profit rising 63% in the first quarter of 2023 despite high inflation. With its BOSS and HUGO brands, Hugo Boss caters to a wide range of male consumers, from classic modern looks to young style individualists. For more insights on their products and brands, visit the Hugo Boss company page.

Armani

Armani, a luxury brand, has made significant strides in the men's grooming market, particularly with its venture into men's personal care and grooming in 2019. The brand launched a three-piece skincare line for men, including face washes, toners, and moisturizers, catering to the growing demand for premium skincare products. This move aligns with the increasing awareness among men regarding personal hygiene and the preference for natural and organic products. The U.S. men's grooming products market, where Armani operates, is expected to grow at a CAGR of 8.3% from 2024 to 2030, with premium brands like Armani anticipated to grow at a CAGR of 10.3% during the same period.

Ralph Lauren

Ralph Lauren is a premier luxury fashion brand renowned for its high-quality and classic designs, making it an ideal choice for groom attire. The brand, founded in 1967, has established a strong presence globally, with a significant revenue share of 44% in North America as of 2024. Ralph Lauren's portfolio includes prestigious lines such as Polo Ralph Lauren and Ralph Lauren Collection, offering sophisticated and timeless pieces. The brand's e-commerce sales have seen a 7% growth in 2023, and it continues to expand its direct-to-consumer business, adding 1.3 million new customers in the second quarter of 2023. With over 23,400 employees worldwide and a network of over 9,275 distribution centers, Ralph Lauren ensures a seamless and luxurious shopping experience.

Tom Ford

Tom Ford is a paramount brand in the grooming industry, particularly noted for its significant presence in the men's grooming market. Beauty products comprise 70-80% of Tom Ford's total business, with fragrance making up about 50% of Tom Ford Beauty sales. The brand's fragrances are among the top 15 prestige brands in the U.S. and top 10 in China, based on sales. Tom Ford Beauty saw a 25% year-over-year growth in net sales for the fiscal year ending June 30, 2022, and is expected to achieve annual net sales of $1 billion in the near future. The brand's strong performance and growth are key factors in its acquisition by Estee Lauder for $2.3 billion. To learn more about Tom Ford's acquisition and its focus on fragrance, check out this detailed article.

Calvin Klein

Calvin Klein is a renowned global fashion lifestyle brand that has established itself as a significant player in the men's grooming and cosmetics market. Known for its minimalist and sensual aesthetic, Calvin Klein offers a range of high-quality products, including iconic underwear and designer apparel. The brand's inclusive philosophy and focus on modern comfort have made it a favorite among men, particularly in the context of personal care and grooming. For instance, Calvin Klein is one of the major players in the global men's underwear market, which was valued at $40.5 billion in 2024 and is expected to grow at a CAGR of 5.7% by 2033. The brand's commitment to quality and self-expression has contributed to its strong presence in the market. Explore more about their products on their official website.

Brioni

Brioni, a luxury menswear brand owned by Kering, is renowned for its high-quality, tailored clothing and made-to-measure services, making it an excellent choice for grooms. In November 2024, brioni.com generated $1,257,087 in online sales revenue, with a significant 73% growth over the preceding three months. Despite facing challenges such as a decline in traditional suit sales and the impact of the cost-of-living crisis, Brioni's sales at Harrods have helped boost its overall turnover, with a 1.1% increase in 2023. The brand's average order value ranges between $1,000-$1,025, and it maintains a strong presence in the luxury men's fashion market. Brioni's commitment to quality, sustainability, and customer experience continues to drive its long-term vision.

Burberry

Burberry is a prominent brand in the men's grooming market, particularly noted for its fragrances. The Burberry Touch for Men Eau de Toilette is one of the bestselling men's fragrances on Amazon, highlighting the brand's strong presence in the online retail space. In 2023, men's fragrance sales on Amazon, including Burberry products, surged 43% year-over-year, exceeding women's fragrance growth. The U.S. men's grooming products market, where Burberry operates, was valued at $46.54 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2030. Burberry's success in this segment underscores the increasing demand for premium grooming products among men. For more information, visit their official website.

Canali

Canali, a 90-year-old Italian luxury menswear brand, stands out as a premier choice for grooms due to its impeccable craftsmanship and elegant designs. Led by the third generation of the Canali family, the brand employs 1,400 people worldwide and produces 70% of its men's collection in-house, with the remainder supplied by independent Italian manufacturers. In 2023, Canali achieved sales of 207 million euros, with 90% generated internationally, and is forecasting a 10% growth for 2024. The brand's largest market is the USA, accounting for half of its total sales, followed by Europe and the Asia-Pacific region. Canali's commitment to quality is evident in its manufacturing process, where the construction of a jacket requires 200 different passes. For more details on their international expansion and product development.

Ermenegildo Zegna

Ermenegildo Zegna is a renowned Italian luxury fashion house, esteemed for its high-quality grooming and fashion products. Founded in 1910, the brand has expanded globally, operating over 500 retail stores and generating significant revenue, such as EUR1.9 billion in 2023, a 27.6% year-over-year increase. The Zegna brand itself accounted for EUR1.3 billion in 2023 revenue, up 12.4% year-over-year, driven by its direct-to-consumer strategy. The brand is also known for its made-to-measure service, Su Misura, launched in 1972, and its strong presence in luxury markets, including a significant growth in North America with a 41.6% year-over-year increase in 2023.

Paul Smith

Paul Smith, a renowned British fashion label founded in 1970, is esteemed for its high-quality and stylish attire, making it an excellent choice for grooms. The brand has seen significant financial growth, with a 7.7% increase in group turnover to PS212.55 million in the year ending June 2023, and a 3.2% rise in overall operating profit to PS4.1 million. Retail sales increased by 12.8% overall and 12.5% on a like-for-like basis, reflecting a strong recovery post-pandemic. Known for its sharp tailoring and traditional techniques, Paul Smith offers a range of suits suitable for various occasions, including weddings and formal events. The brand's commitment to quality and style ensures that grooms can find the perfect attire to make their special day unforgettable.