Top Brands for Dazzling Glitter Eyeshadow Magic

Glitter eyeshadow has become a staple in the makeup world, offering a dazzling burst of sparkle that elevates any beauty look. As the demand for shimmer rises, numerous brands have stepped up with their own unique and mesmerizing formulations. From luxurious high-end options to budget-friendly picks, the choices are vast and cater to various preferences. To discover which glitter eyeshadows stand out for their pigment, longevity, and brilliance, read on to see our curated list below.

Illustration of glitter eyeshadow

Best brands of glitter eyeshadow in 2025

Urban Decay

Urban Decay is renowned as one of the best producers of glitter eyeshadows, particularly with its 24/7 Moondust line, which receives 9,400 searches on average per month and has seen a 56% increase in interest over the last year. The brand's Moondust eyeshadows, such as the popular "Space Cowboy," are known for their translucency and wet look, making them perennially on-trend. Launched in 1996, Urban Decay has built a loyal customer base, with 91% of its users showing brand loyalty. The brand's Naked Palette franchise, introduced in 2010, has also been a significant contributor to its success. Urban Decay's commitment to cruelty-free and high-quality products has further solidified its position in the market.

Stila

Stila Cosmetics is a renowned brand in the beauty industry, particularly noted for its innovative and high-quality glitter eyeshadows. With an annual revenue of $149.3 million and a strong market presence, Stila stands out for its artistry-proven, cruelty-free products. The brand's Glitter & Glow Liquid Eye Shadow, for instance, combines pearl and glitter for a long-wearing sparkle, featuring a 40% water-infused base for optimal shine and minimal fallout. Stila's products are popular among makeup artists and consumers alike, reflecting the brand's commitment to quality and customer satisfaction. Founded in 1994, Stila continues to innovate and expand its product line, catering to a wide range of beauty needs.

Huda Beauty

Huda Beauty is a leading brand in the eye makeup market, particularly renowned for its high-quality glitter eyeshadows. The brand, founded by Huda Kattan, boasts a robust social media presence, especially on Instagram, where it engages its 51 million followers with product updates, tutorials, and tips. In 2020, Huda Beauty was the No. 1 brand with a 7.43% Share of Influence (SOI) and an estimated media value of $27.7 million. The brand's products, including eyeshadow palettes, contribute to its annual sales of about $200 million. Huda Beauty's strategic marketing and community-driven product development have significantly contributed to its success.

Natasha Denona

Natasha Denona is renowned for producing some of the best glitter eyeshadows in the industry, with a cult following among makeup artists and enthusiasts. Her eyeshadows, such as those in the Star Palette, feature innovative formulas including the Chroma Crystal finish, which contains real pearl powder for a super shiny and glittery effect. These eyeshadows are talc-free, cruelty-free, and made in Italy, ensuring high quality and ethical standards. Each shade in her palettes weighs 2.5g, offering generous amounts of product. With over 25 years of experience in the beauty industry, Natasha Denona's products are highly praised for their luxe, blendable texture and intense color payoff. For more information, visit her official website.

Pat McGrath Labs

Pat McGrath Labs is renowned for its high-quality, luxurious eyeshadow palettes, particularly its Mothership series, which has garnered significant attention for its glitter and metallic shades. The brand's Mothership palettes, such as Mothership 5: Bronze Seduction, have been praised for their smooth, true color application and ease of use, even for makeup beginners. Pat McGrath Labs entered the Indian market in June 2022, expanding its reach and contributing to the growing demand for luxury eye makeup products. The brand's products are known for their multi-dimensional looks and minimal effort required to achieve them. With a strong presence in the luxury makeup market, Pat McGrath Labs continues to innovate and appeal to a wide range of consumers.

Too Faced

Too Faced is renowned as one of the top producers of glitter eyeshadows, known for its high-quality, highly pigmented, and easily blendable formulas. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the brand has gained a significant following, particularly during the era of YouTube makeup gurus. Too Faced's products, such as the Let's Play Mini Eye Shadow Palette, are favored for their matte, metallic, and shimmer finishes, making them a staple in many makeup routines. The brand's commitment to cruelty-free and vegan-friendly products has also contributed to its popularity. With online revenue of $33.1 million in 2023, Too Faced continues to be a major player in the cosmetics industry. For more insights into their offerings, visit Too Faced's official website.

Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, is renowned for its inclusive and innovative cosmetics, particularly its glitter eyeshadows. The Galaxy Eyeshadow Palette, a limited edition release, features 14 high-glitter shades ranging from pinks and reds to blues and greens, housed in a sleek, multi-chrome compact. This palette is ideal for those seeking glittering accent eyeshadows, with some shades performing better when applied with a dampened brush or adhesive base. Fenty Beauty's commitment to inclusivity and quality has made it the most successful celebrity beauty brand, valued at $2.8 billion with an annual revenue of $582 million. The brand's products, such as the Galaxy Eyeshadow Palette, contribute to its high brand loyalty, with 77% of users showing loyalty to the brand.

Tarte Cosmetics

Tarte Cosmetics is renowned for its high-quality, vegan-friendly, and cruelty-free products, making it a top choice for glitter eyeshadow enthusiasts. With a market share of around 5% in the global cosmetics industry, Tarte has established itself as a significant player, particularly in the U.S. prestige makeup market where it ranked third in 2023. The brand's commitment to natural ingredients and innovative marketing, such as its TikTok store launched in 2023, has driven its steady growth, including a 4% growth forecast for FY2024. Tarte's products, including its award-winning formulas like the Shape Tape concealer and Lights, Camera, Lashes mascara, are favored by beauty influencers and celebrities alike. The brand's focus on sustainability and customer engagement has contributed to its strong brand recognition and customer loyalty. For more information about their brand values and product offerings, visit their official website.

ColourPop

ColourPop is renowned as one of the best producers of glitter eyeshadows, known for its high-quality, cruelty-free products that have revolutionized the beauty industry since its founding in 2014. The brand's Super Shock Shadows, particularly shades like Nillionaire and Sequin, are praised for their intense pigmentation and unique bouncy texture, making them a favorite among beauty enthusiasts. With a strong online presence, ColourPop attracts over 20 million monthly visits to its website and boasts a 46% brand awareness in the United States, with 69% of its users showing loyalty to the brand. The brand's strategic influencer partnerships and commitment to following the latest beauty trends have significantly contributed to its market success. ColourPop's products are handmade in LA, ensuring a luxury formula at an affordable price point of $5.00 USD per shadow.

MAC Cosmetics

MAC Cosmetics stands out as a leading producer of glitter eyeshadows, renowned for its innovative and highly pigmented products. With over 100 eyeshadow shades, including a wide range of glitter finishes, MAC Cosmetics has captured a significant market share, particularly among millennials aged 23-38 who are keen on fashion and trends. The brand's commitment to artistry and diversity has made it a favorite among makeup professionals and urban lifestyle consumers. Since its inception, MAC Cosmetics has expanded to 105 countries and has over 7,000 product offerings, solidifying its position as a top-ranked prestige makeup brand in the US. Its strategic partnerships, such as the launch of the "Russian Red" lipstick for Madonna's Blonde Ambition tour in 1990, have further enhanced its brand recognition.