Top Foundation and Concealer Brands for a Flawless Finish

Finding the perfect foundation and concealer can be a transformative experience in your makeup routine, offering a smooth and flawless finish that enhances your natural beauty. From lightweight formulas providing seamless coverage to high-performance products catering to diverse skin tones and types, the beauty industry offers an impressive range of brands renowned for their quality. Whether you're a fan of the classic brands that have stood the test of time or you're eager to try innovative newcomers shaking up the cosmetics scene, there are plenty of options available to satisfy your makeup needs. If you're curious to discover which brands top the list for foundations and concealers, read on to explore our curated selections.

Illustration of foundation, concealer

Best brands of foundation, concealer in 2025

Estée Lauder

Estee Lauder is renowned as one of the best producers of foundation and concealer, offering a wide range of products that cater to various skin types and tones. Since its founding in 1946, the brand has consistently innovated, introducing the first moisturizing foundation in 1958 and expanding its product line to include the popular Double Wear foundation, which provides up to 24 hours of wear. Estee Lauder's products are known for their high-quality ingredients and advanced formulations, with the Double Wear foundation being a favorite among makeup artists and consumers alike, boasting a 4.5-star rating on the Estee Lauder website. The brand's commitment to inclusivity is evident in its extensive shade range, ensuring that every individual can find a match. With a global presence and a strong online platform, Estee Lauder continues to be a leader in the cosmetics industry.

Fenty Beauty

Fenty Beauty, launched by Rihanna in 2017, has revolutionized the cosmetics industry with its inclusive and diverse product range, particularly in foundations and concealers. The brand's initial launch of 40 foundation shades, later expanded to 50, and the introduction of 50 shades of Pro Filt'r Instant Retouch Concealer, have set a new standard for inclusivity. This approach has led to significant sales, with Fenty Beauty generating $72 million in its first month and reaching almost $573 million in sales by the end of 2018. The brand's focus on inclusivity and customer-centric design has helped it carve out a unique space in the luxury cosmetics market, valued at $2.8 billion. Fenty Beauty's products are available through its e-commerce website and LVMH subsidiary, Sephora.

NARS

NARS is renowned as one of the top producers of foundation and concealer in the cosmetics industry, with a brand awareness of 51% among U.S. cosmetics and make-up users. The brand is used by 10% of these users, and 70% of its users show loyalty to the brand. NARS' Soft Matte Complete Foundation offers 16-hour wear, medium-to-full coverage, and an oil-free formula, making it a popular choice. Their Radiant Creamy Concealer is the #1 selling concealer in the U.S., featuring 30 shades and 24-hour hydration.

MAC Cosmetics

MAC Cosmetics is renowned as one of the leading producers of foundation and concealer, catering to a diverse range of skin tones and types. The brand targets millennials aged 23-38, with women making up 51.8% of its customer base, and is available in 105 countries, including key markets like the UK, India, Middle East, South Africa, and Brazil. MAC's foundations, such as the Studio Fix Fluid and Studio Face and Body, are highly regarded for their innovative formulas and broad color palette, ensuring a flawless match for various skin undertones. The brand's strong brand image, emphasis on diversity, and professional-grade products have solidified its position in the cosmetics industry. With a global makeup market expected to grow at a CAGR of 6.9% from 2023 to 2024, MAC Cosmetics continues to thrive. For more information, visit their official website.

Giorgio Armani Beauty

Giorgio Armani Beauty is renowned for its high-quality foundation and concealer products, particularly the Luminous Silk range, which offers a flawless finish and up to 24 hours of hydration. The Luminous Silk Foundation is available in 29 shades, catering to a wide range of skin tones, and is praised for its travel-friendly size. This brand is a leader in the cosmetics industry, which is expected to grow from $9.06 billion in 2023 to $9.73 billion in 2024, with a compound annual growth rate (CAGR) of 7.4%. Giorgio Armani Beauty's products are part of the broader trend of transcending traditional makeup with innovative formulations and versatile use cases. The brand's commitment to hydration and flawless coverage makes it a favorite among beauty enthusiasts.

Tarte

Tarte Cosmetics is renowned for its high-performance foundation and concealer products, with the brand holding the number one market share in the concealer category in North America. Notably, Tarte's Shape Tape concealer is sold every 12 seconds and is available in 30 shades, making it a favorite among beauty enthusiasts and influencers alike. The brand has experienced significant growth, with a 50% increase in sales in 2000 despite the overall decline in the beauty industry, reaching $20 million in sales by 2009. Tarte's products are formulated without parabens, mineral oil, and other harsh chemicals, although some critics argue that the brand engages in greenwashing. As part of Kose Corporation since 2014, Tarte continues to expand its market presence globally.

Maybelline

Maybelline is a leading brand in the makeup industry, particularly renowned for its high-quality foundations and concealers. In 2023, Maybelline was the most frequently selected brand for foundation, face powder, and concealer among women in Great Britain, with 3.1% of the market share. The brand's products, such as the Maybelline Superstay Full Coverage Foundation and Falsies Lash Lift Mascara, are highly praised for their performance and innovative formulas. Maybelline's commitment to diversity and innovation is reflected in its wide range of shades, including 35 shades for the Fit Me Foundation, making it accessible to a broad spectrum of skin tones. The brand's products are rigorously tested to ensure safety and high performance. To learn more about Maybelline's impressive range of products, visit their official website.

IT Cosmetics

IT Cosmetics is renowned for its innovative, clinically-proven makeup and skincare products, particularly its foundations and concealers, developed in collaboration with leading plastic surgeons. The brand achieved significant growth, with net sales of $182 million in the 12 months ending June 2016, showcasing a remarkable 56% increase. Now part of L'Oreal's Luxe Division, IT Cosmetics has enhanced its global reach, empowering users through confidence in their skin and makeup. Their products, such as the CC+ Cream, offer high-performance, skin-loving ingredients and impressive coverage, becoming a favorite among beauty enthusiasts. With a comprehensive range of over 300 high-performance beauty products, IT Cosmetics continues to lead the industry by empowering individuals with confidence in their beauty routines.

Bobbi Brown

Bobbi Brown Cosmetics, founded in 1991, is a renowned brand in the beauty industry, particularly celebrated for its foundation and concealer products that offer a natural, effortless look. The brand, acquired by The Estee Lauder Companies in 1995, has expanded its product line to include a full range of color cosmetics and skincare, available in over 60 countries. Bobbi Brown's approach to cosmetics focuses on simple, flattering, and wearable makeup, making it a favorite among makeup artists, celebrities, and style makers. In 2024, the brand generated an impressive $14.5 billion in revenue, highlighting its significant market presence. With a strong online presence, Bobbi Brown Cosmetics continues to innovate and meet the evolving needs of its customers.

Dior

Dior is renowned as one of the leading producers of foundation and concealer, with its products garnering significant market share and consumer acclaim. The Dior Backstage Foundation, for instance, is praised for its natural matte finish, medium buildable coverage, and versatility in application, making it a favorite among makeup enthusiasts and professionals alike. In 2024, the foundation product segment, which includes Dior's offerings, dominated the global makeup base market with over 40.6% of the total revenue. Dior's cosmetics revenue has been steadily increasing, reaching EUR7.72 billion in 2022, up from EUR6.61 billion in 2021. The brand's strong market presence is further bolstered by its extensive range of shades and innovative product features.