Kick Off in Style: Top Football Brands Unleashed!

Football enthusiasts know that choosing the right gear can make a substantial difference in performance on the field. With countless brands available, selecting the best can be challenging, but some consistently stand out for their quality, innovation, and style. Renowned brands not only offer durable equipment but also enhance the game experience for players ranging from beginners to professionals. To discover the top brands in the world of football, check out the selections below.

Illustration of football

Best brands of football in 2025

Nike

Nike is one of the leading producers of football gear, dominating the market with a significant share. As of 2024, Nike holds a global market share of approximately 16.4% in the sneakers and apparel sector, down slightly from 17.1% in 2022. The company's footwear segment, which includes football cleats, generated about $33 billion in revenue for the fiscal year ending May 31, 2024. Nike's strong presence in the athletic footwear market is reflected in its 38.2% market share in 2022 and its continued growth since 2011. The brand's influence is further solidified by its sponsorship of top athletes and teams, such as Cristiano Ronaldo and Barcelona. For more detailed insights, visit Nike statistics.

Adidas

Adidas is renowned as one of the best producers for football gear, with a mission to be the number one football brand in every market. In 2019, Adidas implemented innovations across its football footwear business, focusing on key franchises like the Predator, 'X', Nemeziz, and Copa, which are endorsed by globally renowned player partners and amplified through partnerships like the FIFA Women's World Cup. The brand holds a significant market share, with 15.4% of the global athletic footwear market as of 2022, although this is down from 17% previously. Adidas's strong presence in European football is further highlighted by its sponsorship of prominent clubs like Manchester United. The brand's commitment to innovation and athlete data drives its success in the football sector. For more insights into Adidas's strategies, visit their official brand strategy report.

Puma

Puma is a prominent player in the football footwear market, boasting a 7% global market share in football shoes and a 10.9% share among athletes using Puma football cleats. In Europe, Puma claimed a 15% market share in football boots in 2022, up from 13% the previous year. The brand collaborates with top athletes, including Neymar Jr. and Antoine Griezmann, to enhance its performance and market presence. Puma's strong sales growth, such as a 6.6% increase in sales adjusted for currency effects in 2023, underscores its competitive stance. With a global revenue of approximately EUR8.6 billion in 2023, Puma continues to be a significant force in the sportswear industry.

Under Armour

Under Armour is a leading producer of high-performance football gear, known for its innovative and technologically advanced products. Founded in 1996 by Kevin Plank, the company quickly gained traction with its moisture-wicking HeatGear T-shirts, which helped athletes stay cool, dry, and light during intense games and practices. Under Armour entered the footwear market in 2008 and achieved significant success, capturing a 23% market share in football cleats in its first year. The company has continued to expand its product line, including baseball, softball, and lacrosse cleats, and has become the exclusive supplier to teams like Notre Dame and the U.S. Naval Academy. As of 2024, Under Armour's apparel segment accounts for approximately 66.5% of its net sales, with a strong presence in the U.S. market where it holds 14% of the sports apparel market share. For more information, visit the Under Armour website.

New Balance

New Balance is a significant player in the football equipment market, known for its competitive strategies and innovative products. The brand holds a notable share in the global shoe industry, with 4% of the global market and 10% in the US. In the athletic shoe segment, New Balance captures 6% globally and 3.8% in the US. The company has seen substantial growth, with a 214.1% increase in footwear revenue from 2008 to 2022, reaching $4.24 billion in 2022. New Balance also invests heavily in digital capabilities, brand campaigns, and domestic manufacturing, further solidifying its position in the market. For more detailed New Balance shoe statistics, visit their statistics page.

Umbro

Umbro, founded in 1924, is a renowned English sports equipment manufacturer specializing in football and rugby gear. The brand has a rich history, including supplying kits for the England national team when they won the 1966 FIFA World Cup and for Brazil when they won the 1958 and 1994 FIFA World Cups. By the late 1960s, 85% of British football teams wore Umbro kits, and the company also sponsored notable players like Denis Law, Alan Shearer, and Michael Owen. Despite being acquired by Nike in 2008 and later planned for sale, Umbro remains a significant brand, though it holds a relatively small market share of 0.2% in the global football shoe market. For more information about their products, visit the official Umbro website.

Mizuno

Mizuno is renowned as one of the top producers for football equipment, with a strong presence in the global market. In the first half of the fiscal year 2024, Mizuno recorded significant growth in its football business, particularly in Japan, Europe, and Asia-Oceania, with sales of football products contributing to a 4.5% year-over-year increase in net sales to Y=119,613 million. The company's football business in Asia and Oceania saw a notable 14.8% year-over-year increase in net sales, while in Europe, the football business enjoyed substantial growth despite a 6.1% decrease in overall net sales. Mizuno's commitment to innovation and quality is evident in products like the Morelia Neo III soccer cleat, known for its durable and lightweight design. The brand's focus on competitive sports has solidified its position as a leader in the football equipment market.

Reebok

Reebok, although not primarily recognized as a leading football brand, boasts a rich history in the athletic footwear market. The brand achieved significant milestones, such as surpassing $2 billion in net sales by 1990 and becoming a household name in basketball with The Pump shoe in 1989. However, its market share in the athletic footwear sector remains comparatively lower, with Adidas, its former parent company, holding a 7% market share in the US in 2022, and Reebok itself not being highlighted as a major player in football-specific footwear.

Hummel

Hummel, a Danish sports brand, has established itself as a significant player in the football equipment market, setting a new sales record for the third consecutive year in 2023 with a revenue of DKK 2.225 billion (EUR298.27 million). Despite some challenges, Hummel's CEO aims to achieve a top-ten market position. The brand is particularly strong in North America, where it is an official outfitter for professional football clubs and offers a wide range of products, including over 3,000 items in its never-out-of-stock program. Hummel's brand awareness in the U.S. stands at 22%, with 4% of sportswear users utilizing the brand, and 50% of its users showing loyalty to the brand.

Diadora

Diadora, an Italian sportswear and footwear manufacturer, is renowned for its high-quality football products, having entered the football category in the mid-1970s with the help of Roberto Bettega. The brand saw significant growth in 2023, with sales totaling EUR304 million, and a 16% increase in its core categories of running, tennis, and soccer compared to 2022. Diadora has been associated with prominent football figures, including Marco van Basten and Roberto Baggio, who launched their own personalized football boots. The company continues to sponsor several football clubs, such as Viking FK and FK Bodo/Glimt. Diadora's commitment to innovation and quality has solidified its position as a leading producer in the football shoes market.