The fitness equipment industry is booming with an extensive range of brands offering innovative and high-quality products to suit every workout need. From treadmills and stationary bikes to dumbbells and resistance bands, choosing the right brand can significantly enhance your fitness journey. Leading names like Peloton and NordicTrack stand out for their cutting-edge technology, while Bowflex and Rogue Fitness are renowned for their durable and versatile strength training equipment. For a comprehensive guide on the best brands tailored to your exercise preferences, explore the detailed list below.
Illustration of fitness equipment
Best brands of fitness equipment in 2025
Peloton
Peloton is a leading producer of fitness equipment, dominating the U.S. smart fitness equipment market with a significant 63% market share as of Q2 2024. The company has maintained a strong presence, with a 20% market share in the overall U.S. fitness equipment market and a peak market capitalization of over $40 billion in early 2021. Despite facing challenges, Peloton has continued to innovate, with over 5.9 million connected fitness subscribers and a 114% increase in digital subscribers by the end of fiscal year 2021. The company's global expansion into markets like the UK, Germany, and Canada has further solidified its position. Peloton's market share in connected fitness increased to 68% in Q2 2024, highlighting its strong market dominance. For more insights on their market performance, visit the Peloton market share analysis.
NordicTrack
NordicTrack is a renowned brand in the fitness equipment market, having been a staple for over 40 years with its high-quality cardio machines, including treadmills, exercise bikes, rowers, and ellipticals. The brand holds a significant market share, with a 5% unit share and 10% dollar share in the fitness equipment market, although these figures have slightly decreased by 1 percentage point year-over-year. NordicTrack's equipment is known for its durability and effectiveness, complemented by their iFit workout programs that offer guided outdoor experiences from home. In terms of online presence, NordicTrack generated $14,403,075 in revenue from online sales in October 2024, with a conversion rate of 2.50-3.00% and an average order value of $675-$700. The brand's website attracts a significant audience, with 1 million total visits and a 26.22% increase in web traffic compared to the previous month.
Bowflex
Bowflex, now operating as BowFlex Inc., is a prominent producer of fitness equipment, known for its wide range of cardio and strength training products. The company, formerly Nautilus, Inc., offers products such as connected-fitness bikes, treadmills, ellipticals, and home gyms under the Bowflex and SelectTech brands. Despite filing for Chapter 11 bankruptcy in 2024, Bowflex remains a significant player in the global fitness equipment market, which is expected to grow at a CAGR of 4.9% from 2024 to 2031. Bowflex and similar companies like Nautilus, Inc., and Life Fitness hold a notable share of the global muscle strengthening devices industry, contributing to about 12% of the market. Their products are available in various regions, including the United States, Canada, Europe, the Middle East, Africa, and internationally.
Life Fitness
Life Fitness is a leading producer of fitness equipment, known for its high-quality and innovative products that cater to both commercial and home markets. The company has collaborated with notable entities, such as Bayerwaldhof, to equip wellness facilities with premium exercise solutions, enhancing the fitness experience for users. Life Fitness is part of the broader fitness equipment market, which is expected to grow at a CAGR of 5.5% from 2023 to 2031, driven by health consciousness and the home fitness boom. The company's products, such as the Symbio™ series, feature advanced technologies like the Adaptive Flex Deck® and live interactive Muscle Maps, reflecting decades of biomechanics research. Life Fitness is among the key players in the market, along with other industry leaders like Peloton Interactive and Technogym. For more information about their innovative fitness solutions, visit their official website.
Rogue Fitness
Rogue Fitness is a leading manufacturer of strength and conditioning equipment, renowned for its high-quality products and significant market presence. In 2023, the online revenue of Rogue Fitness amounted to $103.3 million, highlighting its strong eCommerce performance. The company is an official sponsor of major events such as the CrossFit Games and the Arnold Classic, further solidifying its reputation in the fitness industry. Rogue Fitness's audience is predominantly male, with 65.89% of its website visitors being male, and the site has seen a 49.88% increase in web traffic compared to the previous month. The brand's products are popular globally, with the United States being the top country sending desktop traffic to their website.
ProForm
ProForm, a renowned brand under the umbrella of Icon Health & Fitness, Inc., is a leading producer of fitness equipment, particularly known for its high-quality treadmills, elliptical trainers, and stationary bikes. The brand has significantly contributed to the global fitness equipment market, which is expected to grow at a CAGR of 5.3% from 2023 to 2030, reaching USD 24.93 billion by 2030. ProForm's products are favored for their durability and innovative features, aligning with the rising health consciousness and increasing adoption of home-based fitness solutions, where home users dominate the end-user segment with 52.4% market share. The brand's popularity is also driven by the growing demand for cardiovascular training equipment, which holds a significant 56.3% market share. ProForm's presence is particularly strong in North America, which holds a 36.8% market share of the global fitness equipment market.
Reebok
Reebok is a leading brand in the fitness equipment market, known for its innovative products and strategic marketing approaches. The company successfully launched the Reebok Step in 1989, selling over 1 million units worldwide over a 10-year period, which helped establish Reebok as a dominant fitness brand. Reebok's decision to use external strategic partners for commercializing the Reebok Core Board and focusing on marketing and core training concepts contributed to its success. The brand has built an extensive global network of elite fitness trainers and established programs like Reebok University, further solidifying its position in the fitness industry. By delivering breakthrough innovations, Reebok has become a credible and authentic leader in fitness. For detailed insights into Reebok's strategic initiatives, visit their official documentation on Reebok's innovative strategies.
Schwinn
Schwinn is a renowned brand in the fitness equipment industry, known for its high-quality products such as the Schwinn IC4 exercise bike and the Schwinn 470 Elliptical. The global fitness equipment market, which is expected to reach $14.3 billion by the end of 2024, sees significant contributions from brands like Schwinn, particularly in the cardiovascular equipment segment that accounted for $6,919.92 million in revenue in 2023. North America, where Schwinn has a strong presence, holds a 36.8% market share of the global fitness equipment market, driven by high consumer interest in health and wellness. In 2023, home users dominated the end-user segment with 52.4%, aligning with Schwinn's focus on home-based fitness solutions. Schwinn's products are popular among consumers, with around 69% of homeowners purchasing fitness equipment, a trend that continues to grow.
Technogym
Technogym is a leading producer of fitness equipment, renowned for its innovative and technologically advanced products. Founded in 1983 by Nerio Alessandri, the company has achieved significant growth, reporting a 15% increase in revenue to EUR174.6 million in the first quarter of 2023 and a record consolidated revenue of EUR721.5 million in 2022, up 18% from 2021. Technogym has been the official supplier of the Olympic Games since 2000 and will continue this role for the 2024 Olympics in Paris. The company's market share has increased from 18% to 21% between 2015 and 2018, and it enjoys best-in-class gross profit margins due to its operational management and pricing power. Technogym's equipment is used in over 300,000 homes and 80,000 wellness centers worldwide. For more information about their innovative products, visit the Technogym corporate website.
Precor
Precor is a leading producer of fitness equipment, renowned for its precision quality and steadfast reliability, with over 40 years of innovation in the industry. Founded in 1980, Precor has become the #1 choice for thousands of fitness facilities worldwide, operating in over 100 countries. The company is known for its groundbreaking products, such as the first-ever elliptical cross trainer (EFX®) launched in 1995 and the Adaptive Motion Trainer (AMT®). Precor's equipment is trusted by millions of exercisers and is recognized for its ease of use, simplicity, and reliability, backed by industry-best service. In 2024, Precor was voted the No. 1 Best Exercise Equipment Brand by Newsweek Readers' Choice Award. Discover more about their innovative fitness solutions on the official Precor website.
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