Top Exercise Equipment Brands for Ultimate Fitness Success

Finding the right exercise equipment can make a significant difference in achieving fitness goals, whether you are setting up a home gym or enhancing your workout sessions. With countless brands on the market, ensuring quality and durability is pivotal for a successful fitness journey. From treadmills to dumbbells, some brands consistently stand out due to their innovative designs and reliability. Below, explore the top-rated brands that have gained trust among fitness enthusiasts worldwide.

Illustration of exercise equipment

Best brands of exercise equipment in 2025

Bowflex

Bowflex is a leading brand in the home fitness equipment market, known for its high-quality and innovative products. As of Q1 2024, Bowflex holds a market share of 44.86% in the recreational products sector and 3.49% in the consumer discretionary sector. The brand is popular for its treadmills, ellipticals, and home gyms, with a unit share of just under 5% and a dollar share of 6% in the US fitness equipment market. Bowflex is also recognized for its strong brand consideration rate, with 7% of consumers considering the brand when shopping for fitness equipment. The company's products are favored for their durability and effectiveness, contributing to its significant market presence.

NordicTrack

NordicTrack is a leading brand in the fitness equipment market, holding a significant 5% unit share and 10% dollar share, although these figures have decreased by 1 percentage point year-over-year. The brand excels in online sales, generating $14,403,075 in revenue in October 2024, with a high number of transactions and sessions. NordicTrack's products, such as treadmills and exercise bikes, are integrated with advanced features like iFIT and AI Coach, which adjust intensity based on the user's fitness level. Despite a lower conversion rate compared to some competitors, NordicTrack remains a top consideration for consumers, with an 8% brand consideration rate. Its equipment is designed to cater to various fitness goals, including full-body workouts, cardio, and strength training. You can explore more about their offerings on their official website.

Peloton

Peloton is a leading producer of exercise equipment, holding a significant market share in the U.S. fitness industry, with 20% of the overall fitness equipment market and a dominant 63% share in the U.S. smart fitness equipment market. As of Q2 2024, Peloton's market share in connected fitness has increased to 68%. The company has experienced remarkable growth, with revenue reaching $1.06 billion in 2020 and over 6.3 million active members through its app and connected hardware. Peloton's success is attributed to its innovative products, effective business strategies, and strong customer loyalty. The company has expanded globally, operating in several countries including the UK, Germany, and Canada.

Schwinn

Schwinn is a renowned brand in the fitness industry, particularly noted for its high-quality exercise equipment. Founded in 1895 by Ignaz Schwinn, the company has a long history of innovation and excellence, having dominated the bicycle market in the 20th century and later expanding into fitness equipment. Today, Schwinn is a formidable player in the exercise bike market, with a focus on durability, reliability, and affordability that appeals to a wide range of consumers. The global exercise bike market, which includes Schwinn, is expected to grow at a CAGR of 3.88% from 2024 to 2030, reaching a market size of $765.33 million by 2030. Schwinn's products, such as the Schwinn IC4 exercise bike, are highly regarded for their performance and value.

Rogue Fitness

Rogue Fitness is a leading brand in the fitness equipment industry, renowned for its high-quality, durable, and innovative products. Manufactured primarily in the USA, Rogue Fitness equipment is trusted by CrossFit athletes worldwide for its strict quality control and long-lasting performance. In October 2024, roguefitness.com generated $19,674,109 in revenue, showcasing its dominance with a conversion rate of 3.50-4.00% and an average order value of $250-275. The brand's commitment to using premium materials and continuous innovation, such as Cerakote-coated bars and the Echo Bike, sets it apart from competitors. Rogue Fitness's strong presence in the CrossFit community and its extensive customization options further solidify its position as a top choice for fitness enthusiasts.

ProForm

ProForm, a leading brand in the fitness equipment market, is renowned for its high-quality treadmills and other exercise machines. As part of the global fitness equipment market, which was valued at USD 16.04 billion in 2022 and is expected to grow at a CAGR of 5.3% until 2030, ProForm contributes significantly to the industry's expansion. The brand is particularly popular in North America, which dominated the market with a 34.5% share in 2022. ProForm's products, such as treadmills, are expected to drive market growth due to increasing health consciousness and the rising number of gym and fitness club members. For instance, the global treadmill market, valued at USD 5.47 billion in 2023, is projected to reach USD 9.08 billion by 2032, with a CAGR of 5.88% from 2024 to 2032.

Life Fitness

Life Fitness is a leading manufacturer in the fitness equipment market, known for its high-quality and innovative products. As of 2023, the company is one of the prominent players in the industry, alongside brands like Peloton Interactive, Inc., Nautilus Inc., and Johnson Health Tech Co. Life Fitness holds a significant share in the global fitness equipment market, with the home fitness segment contributing substantially to the industry's growth. The global fitness equipment market, which includes Life Fitness products, is projected to reach approximately USD 30.61 billion by 2034, with a CAGR of 5.5% from 2024 to 2034. The company's products are popular among both home consumers and commercial users, with the home consumer segment generating over 53% of the revenue share in 2023.

Precor

Precor, a leading commercial supplier of fitness equipment, is renowned for its high-quality cardio and weight machines, with sales of EUR378.8 million in 2018 and a presence in over 13,000 facilities worldwide. The company, acquired by Peloton for $420 million in 2020, enhances Peloton's manufacturing capabilities and expands its reach into the commercial fitness space. Precor's products, including Queenax functional training equipment and Spinner bikes, record over 20 million minutes of workouts daily through the Preva digital platform. This acquisition has significantly boosted Peloton's market capitalization and is expected to reduce delivery times for U.S. consumers. With its extensive manufacturing facilities, Precor aids in producing more equipment and shipping it to domestic customers sooner. Discover more about how Peloton's acquisition of Precor has impacted the exercise equipment market here.

Technogym

Technogym is a global leader in the fitness and wellness industry, recognized for its technologically advanced and functionally superior exercise equipment. Founded by Nerio Alessandri in 1983, the company has expanded its product range to include cardio, strength, and functional training equipment, used in over 85,000 wellness centers and more than 400,000 homes worldwide. Technogym has been the official supplier to nine Olympic and Paralympic Games, solidifying its reputation for high-quality equipment. The company has a market cap of EUR 2.05 billion and reported revenue of EUR 840.19 million in the last 12 months. With a strong presence in both B2B and B2C markets, Technogym continues to innovate and integrate its products into the Technogym Ecosystem, a digital platform enhancing user wellness experiences. For more information, visit their official website.

Sole Fitness

Sole Fitness is renowned as one of the top producers of exercise equipment, known for its high-quality and durable products. Originally engineered for hotel use, Sole Fitness has maintained its commitment to exceptional quality even as it expanded into the home market. The company offers a range of products, including treadmills, ellipticals, and exercise bikes, with the F63 treadmill being their most affordable yet highly regarded option for walkers and joggers. Sole Fitness equipment comes with hundreds of free fitness video classes and is backed by a 30-day trial period, reflecting their confidence in their products. The brand has received numerous accolades for "Best Buy," "Best Overall Treadmill," and "Exceptional Customer Service." For more information, visit their official website.