Top Vibrant Dye Brands to Transform Your Look

Finding the perfect hair dye can be a daunting task, with countless brands vying for the title of the best. Whether you're looking for vibrant colors, natural hues, or something in between, the right brand can make all the difference in the health and appearance of your hair. From major names that have been trusted for years to emerging brands that offer innovative solutions, there is something for every hair type and need. Below, we’ve compiled a list of some of the best hair dye brands that are worth trying.

Illustration of dye

Best brands of dye in 2025

L'Oréal Professionnel

L'Oreal Professionnel is a leading brand in the hair color market, renowned for its innovative and high-quality products. It is part of the L'Oreal Group, which holds over 20% of the global hair color market share and operates in over 150 countries. The brand's Majirel line is particularly favored by salon professionals for its rich, fade-resistant shades. L'Oreal's commitment to research and development has enabled it to introduce cutting-edge hair coloring products, contributing to its strong market presence. In 2021, L'Oreal's Professional Products Division saw significant growth, with a like-for-like growth rate of +10.7% in the first quarter of 2024. You can find more information on their products by visiting their official website.

Wella Professionals

Wella Professionals is renowned as one of the leading brands in the hair dye industry, offering a wide range of high-quality color products that cater to various hair types and needs. With over 140 years of experience, Wella has established itself as a trusted name, particularly with its Koleston Perfect and Color Charm lines, which are used by 90% of hairstylists worldwide. Introduced in 1880 by Franz Stroher, Wella has continuously innovated, such as the launch of its first permanent hair dye in 1907. The brand's commitment to excellence is reflected in its extensive color palette, which includes over 100 shades. Wella's products are known for their vibrant colors, long-lasting results, and minimal damage to hair.

Schwarzkopf Professional

Schwarzkopf Professional is a leading global haircare brand, renowned for its innovative and high-quality hair dye products. In the Indian market, it has achieved significant success, securing a 29% share in the hair care category and recording a 65% overall growth, which is 1.5 times faster than the market growth. The brand's IGORA ROYAL range offers up to 100% color coverage and features a high definition color pigment matrix for precise and long-lasting results. With over 120 years of history, Schwarzkopf has been at the forefront of haircare innovation, introducing groundbreaking products such as the first liquid shampoo and the first home color product. The brand's commitment to innovation and quality has made it a favorite among both professionals and consumers.

Clairol

Clairol, a renowned brand in the hair care industry, plays a significant role in the broader hair color market, which includes vibrant brands projected to reach USD 38.42 billion by 2032, with growth anticipated at a CAGR of 7.5% from 2024 to 2032. Though not specifically touted as a leader in the natural hair dye market, Clairol, under the umbrella of its parent company, L'Oreal, actively contributes to this growth with a diverse range of hair color products. While their traditional hair dyes maintain popularity, the industry's shift toward natural and organic products is fostering innovation. However, precise data regarding Clairol's offerings in natural hair dyes is not readily available in the currently accessible sources.

Redken

Redken is a prominent brand in the hair care industry, particularly known for its high-quality hair dyes and color products. With a brand awareness of 55% among U.S. hair care users, Redken stands out for its innovative products like the Acidic Color Gloss range, launched in January 2024, which promises 76% shinier hair. The brand is used by 8% of hair care users in the United States, and 75% of its users show loyalty to the brand. Redken's products, such as Shades EQ Gloss, are popular for refreshing color and enhancing hair's natural shine. The brand's commitment to professional hair care solutions makes it a favorite among hairstylists and consumers alike. For more information, visit their official website.

Garnier

Garnier, a pioneering brand in the hair care industry, has been a leader in hair dye products for over 100 years. Founded in 1904 by Alfred Amour Garnier, the brand introduced the first hair lotion made from natural plant ingredients. Garnier revolutionized permanent hair color with the launch of Nutrisse in 1999, which features triple fruit oils and has become the #1 nourishing color creme. The brand saw a 9.4% increase in hair color sales in 2020 compared to 2019, driven by its innovative at-home hair coloring solutions and engagement strategies during the COVID-19 pandemic. For more about Garnier's rich heritage, explore their website.

Revlon

Revlon is a renowned brand in the beauty industry, particularly esteemed for its high-quality hair dye products. With over 50 years of innovation, Revlon's Colorsilk brand has been a pioneer, introducing the first ammonia-free hair color. The company's global net sales, although fluctuating, have highlighted its significant presence in the market, with hair care being a key segment. Revlon's products cater to a wide audience, with women accounting for around 75% of the hair color market share. The brand's commitment to product innovation and performance has solidified its position as a leading color authority. For more details on their products, visit Revlon's official website.

Matrix

Matrix, a renowned brand in the hair care industry, is distinguished for its high-quality hair dyes that cater to a wide range of consumer preferences. In the vivid hair dye market, which is projected to reach USD 3,379.3 million by 2032 with a CAGR of 4.95%, Matrix competes strongly, especially in regions like North America where approximately 60% of consumers aged 18-34 have tried vivid hair colors at least once. Matrix's product lineup often includes a variety of shades, contributing to the 20% increase in product variety seen in 2022 in the U.S. market. The brand's commitment to innovation and customer satisfaction has made it a favorite among consumers seeking durable and vibrant hair colors. With the hair color market itself expected to grow to USD 7.01 billion by 2031, Matrix is well-positioned to continue its market dominance.

Pravana

Pravana is a leading brand in the hair dye and care industry, introduced to the professional beauty market in 2004 and acquired by Henkel in 2017. Known for its vibrant palette and innovative products, Pravana offers a wide range of hair color solutions, including the best-selling ChromaSilk and VIVIDS lines. The brand's products, such as the ChromaSilk HydraGloss demi-permanent gel hair color, provide up to 100% grey coverage and increase hair shine by over 34% when used with Pravana's Color Protect care shampoo and conditioner. Pravana's commitment to innovation and sustainability is evident in its recyclable packaging and participation in the Green Circle Salon recycling program. The brand continues to empower salon professionals with high-quality, versatile products. For more information, visit Pravana's official website.

Manic Panic

Manic Panic, a pioneering hair dye brand founded in 1977 by sisters Tish and Eileen "Snooky" Bellomo, has been a staple in the punk and alternative scenes for decades. Known for its vibrant, bold hair colors, Manic Panic has expanded its product line to include hair care products, wigs, and hair tools to compete with emerging competitors. The brand sells in 42 countries through retailers like Ulta, CVS, and Hot Topic, and saw a 15% year-over-year sales growth in 2019. Despite facing competition from digital-first brands, Manic Panic maintains a strong presence with 375,000 Instagram followers. The brand is also diversifying into lifestyle products to solidify its brand identity.