Top Dry Shampoo Brands for Lustrous Locks

In today's fast-paced world, dry shampoo has become an essential product for those seeking to maintain fresh and voluminous hair without the hassle of a full wash. This miraculous beauty staple absorbs excess oil and revitalizes your hair, offering convenience and efficiency. With numerous brands flooding the market, selecting the most effective and reliable dry shampoo can be overwhelming. Below, explore our curated list of the best brands that promise remarkable results and cater to every hair type and need.

Illustration of dry shampoo

Best brands of dry shampoo in 2025

Batiste

Batiste is the world's No.1 Dry Shampoo brand, sold in over 90 countries, and has led the market since its launch in the 1970s. Known for its innovative rice starch-based formulation, Batiste effectively absorbs oil and refreshes hair without drying it out, with 86% of consumers agreeing to its effectiveness. The brand has expanded its product line to include plant-powered dry shampoos and leave-in dry conditioners, catering to various hair types and preferences. Batiste was acquired by Church & Dwight in 2011 and has since undergone several rebranding and product expansions. Its products are widely available and have become a staple in many beauty routines.

Living Proof

Living Proof is a leading brand in the dry shampoo market, renowned for its innovative and science-backed products. The Living Proof Perfect Hair Day Dry Shampoo is the number-one dry shampoo in the prestige category, with the brand experiencing a significant 32% increase in yearly sales since 2019. This product stands out for its ability to actually clean hair, absorbing oil, sweat, and odor, and delivering a fresh, time-release scent. Living Proof's commitment to science and innovation is evident in its three in-house labs in Boston, ensuring high-performance products. The brand's focus on technology and customer satisfaction has made it a favorite among consumers seeking effective hair care solutions.

Klorane

Klorane is a renowned brand in the dry shampoo market, celebrated for its innovative and natural products. Since 1971, Klorane has been developing dry shampoos that combine exceptional natural powders to cleanse, protect, and care for hair. Their dry shampoos, such as the Ultra Gentle Dry Shampoo with Oat Milk and the Dry Shampoo with Nettle, are designed to meet various hair needs, including oil control and volume enhancement. Notably, one Klorane dry shampoo is sold every 11 seconds worldwide, and their products are made with up to 99% natural-origin ingredients, ensuring a gentle and effective hair care solution. Klorane's commitment to sustainability is also evident in their biodegradable formulas and packaging made from at least 13% recycled materials.

Dove

Dove is a leading brand in the dry shampoo market, known for its high-quality and effective products. The global dry shampoo market, which Dove is a part of, was valued at USD 4.04 billion in 2024 and is expected to grow at a CAGR of 12.4% from 2025 to 2030. Dove's Advanced Dry Shampoos, formulated with 100% natural cassava starch and Bio-Protein Care, offer up to 2 days of freshness and are safe for color-treated hair. These products are PETA Approved Vegan and cater to all hair types and textures. Dove's strong market presence in North America, where the brand contributes to the region's 36.7% revenue share, underscores its popularity and consumer trust.

Amika

Amika stands out as a leading brand in the dry shampoo market, known for its innovative and effective products that cater to various hair types and needs. With a strong focus on sustainability, Amika is B Corp and Climate Neutral certified, and its products are free from harmful ingredients like sulfates, parabens, and phthalates. The brand's "Perk Up Ultra Dry Shampoo" is particularly popular for its efficacy on extra oily scalps. Amika's 360-degree marketing strategy, including strategic partnerships and multi-channel campaigns, has driven significant awareness and sales, contributing to its sustained market leadership. The brand's commitment to social and environmental excellence has also enhanced its reputation among consumers. For more details on their dry hair products, explore their collection on their website.

Moroccanoil

Moroccanoil is a leading brand in the dry shampoo market, known for its innovative formulas that cater to different hair types, including dark and light tones. Their dry shampoos are formulated with ultra-fine rice starches and argan oil, ensuring they absorb oil and product buildup without leaving a dull residue, and they also provide UV protection. The Moroccanoil Dry Shampoo for Dark Tones is particularly praised for its ability to maintain the natural richness and dimension of dark hair, removing up to 85% of oil. This brand's products are popular among consumers who value high-quality, effective hair care solutions. The global dry shampoo market, which includes brands like Moroccanoil, is projected to grow significantly, with North America holding a dominant share of around 35.68% in 2021.

René Furterer

Rene Furterer is a renowned brand in the dry shampoo market, known for its high-quality, plant-based formulations that cater to various hair types. Their Naturia Invisible Dry Shampoo, for instance, boasts a 100% satisfaction rate for cleansing and refreshing hair, with 97% of users reporting increased volume after a single application. This product is vegan, biodegradable, and comes in recyclable packaging, aligning with the growing trend of sustainability and eco-conscious consumer preferences. The brand's commitment to natural ingredients, such as lavender floral water and castor oil, enhances hair health and appearance. Rene Furterer's expertise in hair care, spanning over 60 years, further solidifies its position as a trusted name in the industry.

Not Your Mother's

Not Your Mother's is a prominent brand in the dry shampoo market, known for its high-quality, salon-inspired products that cater to all hair types. The brand is part of the top-selling dry shampoo brands in the U.S., with Batiste, Dove, and Not Your Mother's leading the market. In 2022, Not Your Mother's was among the brands found to have trace amounts of benzene in some products, although the company is generally praised for its innovative and effective hair care solutions. The brand's products are popular for their ability to absorb excess oils and add a fresh scent, making them a favorite among consumers. With the dry shampoo market expected to grow significantly, Not Your Mother's continues to be a key player. For more details, visit Not Your Mother's official website.

Ouai

Ouai, founded by celebrity stylist Jen Atkin, is a prominent brand in the dry shampoo market, known for its innovative and effective products. Ouai's Dry Shampoo Foam, for instance, has garnered significant attention for its unique mousse-like texture and ability to absorb oils and revive roots. The brand's products are particularly popular in the North American market, which holds a significant share of the global dry shampoo market, estimated at around 32.2% in 2024. Ouai's success is part of the broader trend of growing demand for dry shampoos, with the global market expected to grow at a CAGR of 6.1% from 2024 to 2031. This growth is driven by factors such as changing lifestyles, increasing awareness about hair care, and the rise of e-commerce channels.

Pantene

Pantene is a leading brand in the dry shampoo market, known for its effective and gentle hair care products. The Pantene Pro-V Refresh Dry Shampoo Spray, for instance, is designed to absorb dirt and oil without leaving a powdery residue, making it ideal for fine hair by providing noticeable volume and lift. This product is part of a larger market that is anticipated to grow significantly, with the global dry shampoo market expected to reach USD 5.35 billion by 2030, growing at a CAGR of 7%. North America, where Pantene is particularly popular, accounts for 38% of the global market value, driven by consumer preferences for convenience and sustainability. Pantene's dry shampoo products are formulated with pro-vitamin B5, ensuring a fresh and revitalized look without the need for water.