Top Tween-Friendly Deodorant Brands: Freshness Meets Fun

Navigating the world of personal care products can be overwhelming, especially for tweens who are just starting to establish their own preferences. Deodorant is one such essential item, bridging the gap between personal hygiene and personal style. There are numerous brands offering products specifically tailored for younger users, emphasizing both effectiveness and gentle formulas. To help you find the perfect option for your tween, we've compiled a comprehensive list of the best deodorant brands below.

Illustration of deodorant for tweens

Best brands of deodorant for tweens in 2025

Tom's of Maine

Tom's of Maine is a renowned brand with over 50 years of experience in producing high-quality, natural deodorants for tweens, offering effective and safe personal care products. Their Wicked Cool Natural Deodorant for kids is aluminum-free, provides 24-hour odor protection, and is crafted with naturally derived ingredients, ensuring no artificial flavors, colors, or preservatives. The brand is dedicated to sustainability and social responsibility, donating 10% of its profits to nonprofits and holding a Certified B Corporation status. Tom's of Maine products are cruelty-free, vegan, kosher, and halal-certified, making them a trusted choice for families. With their new deodorant line featuring 11 scents and modern containers made from 100% recycled plastic, Tom's of Maine continues to innovate and care for both consumers and the environment.

Native

Native is a standout brand for deodorants tailored specifically for tweens, offering an aluminum-free formula that is clean, safe, and effective. Their teen deodorant, designed for ages eight to 18, features key ingredients like coconut oil, tapioca starch, shea butter, and probiotics, ensuring non-staining and effective protection. Available in four distinct scents, Native's products cater to both boys and girls, making them a popular choice in the personal care market. Despite facing regulatory recommendations to discontinue certain claims, Native remains committed to the self-regulatory process and consumer satisfaction. With a focus on natural ingredients and user-friendly scents, Native continues to innovate in the deodorant market. For further details on their teen deodorant, explore the Native's teen deodorant trend.

Dove

Dove is a leading brand in the deodorant market, particularly popular among tweens due to its high-quality products and strong brand awareness. In the United States, 42% of deodorant users opt for Dove, and the brand enjoys a 95% brand recognition rate among deodorant users. Additionally, 49% of U.S. deodorant users express a liking for Dove, and around 35% are likely to use it again. Dove's commitment to delivering effective and user-friendly products has solidified its position as a favorite among young consumers. With its extensive market presence, Dove continues to be a top choice in the personal care industry. For more insights, visit the Dove Deodorants brand profile.

Schmidt's

Schmidt's Naturals is a leading brand in the organic deodorant market, particularly popular among tweens for its plant and mineral-based products that offer all-day odor protection without aluminum salts, artificial fragrances, parabens, and phthalates. Founded in 2011 by Jaime Schmidt, the company quickly gained traction, selling products at farmers' markets and eventually partnering with major retailers like Target and Walmart. By 2016, Schmidt's had expanded to over 200 Target stores and later became a subsidiary of Unilever in December 2017, enabling it to scale globally. The brand's success is marked by its rapid growth, including a 300% increase in sales between January and August 2018. With over 20,000 5-star reviews, Schmidt's deodorants are highly praised for their effectiveness and natural ingredients. You can learn more about their products on the Schmidt's official website.

Love Beauty and Planet

Love Beauty and Planet, a brand under Unilever, is renowned for its commitment to sustainability and effective personal care products, making it an excellent choice for deodorants for tweens. With a mission to make beauty accessible to all, the brand focuses on natural ingredients and eco-friendly packaging. In 2023, Unilever's personal care segment, which includes Love Beauty and Planet, saw significant growth, with over 3.4 billion people using their products daily across 190 countries. The brand's emphasis on skin health and wellness aligns with consumer trends, particularly among younger demographics who prioritize natural and sustainable products. This focus is expected to drive continued growth in the bodycare and deodorant market. For more information, explore Love Beauty and Planet.

Fresh Kidz

Fresh Kidz is a highly regarded brand for producing deodorants specifically designed for tweens, known for its effective and gentle products. Parents appreciate that Fresh Kidz deodorants are free from harsh chemicals, ensuring the safety and health of their children. These deodorants offer long-lasting protection and pleasant scents, making them a favorite among both kids and parents. With a focus on natural ingredients, Fresh Kidz aligns with the growing demand for natural and sustainable formulations, a trend expected to drive the deodorants market to grow at a CAGR of 6.6% by 2028. The brand's commitment to quality and customer satisfaction has made it a go-to choice for many families.

Primal Pit Paste

Primal Pit Paste, a highly regarded brand for natural deodorants, particularly suitable for tweens, is renowned for its all-natural ingredients and absence of toxic chemicals like aluminum and parabens, along with its cruelty-free production. The brand, now known as Pretty Frank, was established with the vision of providing safe and effective personal care products. Its deodorants have gained popularity among CrossFit athletes and are available in stores such as Whole Foods and Kroger. Notably effective even in strenuous conditions, the product also offers a baking soda-free version for those with sensitive skin. It has received numerous positive reviews for its efficacy, with users noting a reduction in sweat and odor over time. A notable website redesign in 2016 led to a 21% increase in conversions, further underscoring its growing popularity.

Hello

Hello is a reputable brand in the realm of tweens' deodorants, offering products like the 24 Hour Odor Protection Deodorant and the Naturally Friendly Activated Charcoal Deodorant, both of which are notable for their inclusion in the EWG Skin Deep database with moderate hazard scores. These deodorants stand out for their natural ingredients and impressive odor protection, making them a popular choice among parents seeking safe and effective personal care solutions for their children. Despite limited data availability for these products, Hello's commitment to natural ingredients ensures they align closely with the preferences of consumers seeking chemical-free alternatives.

Secret

Secret is a renowned brand that has been a leader in the deodorant market since 1956, particularly known for its superior wetness and odor protection. It is highly popular among consumers, with 31% of U.S. deodorant users relying on Secret and a brand awareness of 89% in the United States. The brand has been innovative, introducing products like Secret Ice Blue roll-on in 1958 and Secret Outlast in 2012, which offers 48-hour odor protection. Secret also focuses on empowering women and teens, as seen in its "Mean Stinks" program to combat bullying. Its products, such as the Original Solid Deodorant, are pH-balanced and provide reliable 24-hour protection.

Arm & Hammer

Arm & Hammer is a highly recognized and trusted brand in the deodorant market, particularly among tweens, with 85% brand awareness and 17% usage share among deodorant users in the United States. The brand is popular, with 21% of U.S. deodorant users expressing a liking for Arm & Hammer, and it boasts a loyalty rate of 82% among its users. Known for its natural and effective products, Arm & Hammer's deodorants are a favorite for many parents seeking reliable and safe options for their tweens. The brand's strong presence is further highlighted by its media and social media visibility, with 18% of U.S. deodorant users having heard about Arm & Hammer in the media or on social media over a three-month period in 2022. This makes Arm & Hammer a top choice for tweens' deodorant needs. You can find more information about Arm & Hammer Essentials Natural Deodorant.