Top Concealer Brands: Unveiling the Best in Beauty

Finding the perfect concealer can make all the difference in achieving a flawless complexion, whether it's to cover up blemishes, dark circles, or any skin imperfections. With countless brands available, it can be overwhelming to decide which concealer will provide the best coverage and formula for your skin type. From big names to rising stars in the beauty industry, certain brands stand out for their innovative formulations, diverse shade ranges, and lasting power. To help you narrow down your choices, we've curated a list of top concealer brands known for their quality and effectiveness – be sure to explore the selections below!

Illustration of concealer

Best brands of concealer in 2025

NARS

NARS is renowned as one of the best producers of concealers, with its Radiant Creamy Concealer being a fan favorite for its buildable, medium coverage and radiant, skin-like finish. This product is available in 30 diverse shades, catering to a wide range of skin tones, and is praised for its ease of application and natural-looking results. It is estimated that an average of eight NARS concealers are sold every 60 seconds in the U.S., highlighting its popularity. The brand's commitment to diversity, as envisioned by its founder Francois Nars since its launch in 1994, has been a key factor in its success. NARS Cosmetics generates significant revenue, with estimates ranging from $200M to $500M as of November 2024.

Tarte

Tarte Cosmetics is renowned for its high-quality, cruelty-free makeup products, particularly its best-selling concealers. The brand's Shape Tape Full Coverage Concealer, launched by founder Maureen Kelly in 1999, is a cult favorite for its medium to full coverage and long-lasting, waterproof formula that provides crease-proof wear for up to 12 hours. This concealer is highly inclusive with a wide shade range and is clinically tested for its staying power. Tarte has maintained a strong market presence, ranking third in the U.S. prestige makeup market and achieving significant sales growth, with a forecasted 4% growth in FY2024. You can explore their collection of best-selling products for more details.

Maybelline

Maybelline is a leading global brand in the cosmetics industry, renowned for its high-quality concealers that offer long-lasting coverage and comfort. The brand's Super Stay Active Wear Concealer provides up to 30 hours of wear, is breathable and lightweight, and resists transfer and creasing. Maybelline's Instant Age Rewind Eraser Concealer, America's #1 concealer, features a patented built-in applicator and offers up to 12 hours of wear, concealing, contouring, and correcting imperfections. With a presence in 129 countries, Maybelline saw a significant rise in e-commerce sales, particularly a 47.1% increase during the COVID-19 pandemic. The brand's products are designed to cater to various skin tones and preferences, contributing to its strong market position.

Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, is renowned for its inclusive and high-quality cosmetics, particularly its concealer products. The brand boasts a 53% brand awareness among U.S. cosmetics and make-up users, with 13% of these users actively using Fenty Beauty products. Notably, 77% of Fenty Beauty users show loyalty to the brand, indicating a strong customer base. Fenty Beauty's concealer range is part of its broader product line that has been praised for offering 40 different shades, catering to a diverse range of skin tones. This inclusivity and quality have made Fenty Beauty a favorite among Millennials and Gen Z, who value its products highly.

Urban Decay

Urban Decay is renowned as one of the best producers of concealers, particularly known for its high-quality and innovative products. With a brand awareness of 56% among cosmetics and make-up users in the United States, Urban Decay has established a strong presence in the market. The brand's under-eye concealers are popular among users, contributing to its 11% usage share in the U.S. cosmetics market. Founded in 1996, Urban Decay has consistently challenged traditional beauty standards with its bold and vibrant product offerings. The brand's commitment to cruelty-free cosmetics further enhances its appeal to socially conscious consumers.

Too Faced

Too Faced Cosmetics is renowned as one of the best producers of concealers, known for its innovative and cruelty-free products. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the brand has consistently been at the cutting edge of makeup trends, with a strong brand awareness of 27% among women and 32% among female Millennials as of 2021. Their best-selling makeup products, including mascaras, blushes, and lipsticks, are favored by both beauty influencers and everyday consumers. Too Faced is sold in over 30 countries and has expanded its product line to include skincare, such as the "Hangover Skincare" line launched in 2019. The brand's commitment to quality and its fun, exuberant approach to branding have made it a favorite in the beauty industry. Discover their top product offerings by visiting their best-selling products page.

MAC Cosmetics

MAC Cosmetics is a leading brand in the concealer market, known for its high-quality and innovative products. With a brand awareness of 52% among U.S. beauty and health online shop users, MAC Cosmetics is a favorite among consumers, with 13% of these users actively using their products. The brand's commitment to artistry and inclusivity is evident in its Studio Fix 24-Hour Smooth Wear concealer, available in 34 all-inclusive shades. MAC Cosmetics has achieved significant success, reporting over $1 billion in annual revenue and maintaining a strong presence in 105 countries. Its dedication to customer engagement and innovative product development has kept the brand at the forefront of the cosmetics industry.

Laura Mercier

Laura Mercier is a renowned cosmetics brand, particularly celebrated for its high-quality concealers that offer natural, flawless coverage. Founded in 1996 by celebrity makeup artist Laura Mercier, the brand is known for its innovative products like the Flawless Fusion Ultra-Longwear Concealer, which provides 12 hours of high-performance, crease-resistant wear and is available in 22 shades. The Secret Camouflage Concealer is another standout, offering full coverage and a natural finish with its unique two-shade compact. These products have earned Laura Mercier multiple awards, including the 2018 Allure Best of Beauty Winner. With a focus on natural-looking makeup, Laura Mercier continues to be a leader in the cosmetics industry.

IT Cosmetics

IT Cosmetics is renowned for its innovative and highly effective concealers, with products like the CC+ Cream garnering over 20,000 5-star reviews and becoming the #1 CC Cream in America. The brand, founded by Jamie Kern Lima, collaborates with plastic surgeons and dermatologists to create products that address specific beauty concerns. IT Cosmetics' concealers are known for their lightweight, hydrating texture and anti-aging benefits, making them a favorite among consumers. The brand's commitment to quality and customer satisfaction has contributed to its significant growth in the beauty industry. IT Cosmetics' products, such as the under eye concealer, are praised for their natural-looking coverage and long-lasting wear.

Benefit Cosmetics

Benefit Cosmetics is renowned as one of the top producers of concealers, particularly with their Boi-ing Cakeless Concealer, which offers lightweight, seamless full-coverage and hides imperfections such as dark undereye circles and blemishes. This product is highly praised, with 95% of users stating it effectively conceals dark undereye circles and 97% noting it looks smooth on the skin. The Boi-ing Cakeless Concealer is available in 30 shades, making it easy for users to find their perfect match. The brand's focus on quality and customer satisfaction has contributed to its strong market presence. Benefit Cosmetics continues to innovate, leveraging social media and online sales channels to reach a broader audience.