In recent years, color correctors have become a staple in the makeup routines of beauty enthusiasts and professionals alike. These versatile products are designed to address and neutralize various skin tone imperfections, providing a flawless base for makeup application. With numerous brands offering innovative formulations and extensive shade ranges, finding the perfect color corrector can seem overwhelming. To help you navigate the options, we've compiled a list of some of the best color corrector brands available today. Explore below to discover which brand might be your perfect match.
Illustration of color corrector
Best brands of color corrector in 2025
Urban Decay
Urban Decay is a notable brand in the color cosmetics market, particularly recognized for its high-quality color correctors and other makeup products. With a brand awareness of 56% among cosmetics and makeup users in the United States, Urban Decay is well-known for its innovative and effective products. Approximately 11% of U.S. cosmetics and makeup users utilize Urban Decay, and around 10% of these users express loyalty to the brand, indicating a strong customer base. The brand's popularity is further highlighted by the fact that 25% of those who know Urban Decay like the brand, showcasing its positive reception among consumers. Urban Decay's commitment to quality and customer satisfaction has solidified its position as a preferred choice for color correctors and other beauty products.
Bobbi Brown
Bobbi Brown is a highly regarded brand in the cosmetics industry, particularly for its color correctors, with a brand awareness of 69% among UK cosmetics users and a usage share of 13%. The Bobbi Brown Under Eye Corrector is praised for its wide range of undertones, sweat-proof and humidity-resistant formula, and its ability to completely erase dark circles while illuminating the under-eye area. The brand has been a favorite among beauty editors and makeup artists for over 30 years since its launch in 1991. Bobbi Brown's products are known for their high-quality, clean formulations that cater to various skin types and tones. The brand's loyalty is evident, with 9% of UK users likely to use Bobbi Brown again.
Becca Cosmetics
Becca Cosmetics is renowned for its high-quality color correctors, particularly the Under Eye Brightening Corrector, which uses backlight technology and light-reflecting illuminators to brighten and even out skin tone, especially under the eyes. This product is infused with vitamin E and peach- and apricot-toned pigments, making it effective in neutralizing dark circles. It is cruelty-free, vegan, and does not settle into fine lines or wrinkles. The corrector has received rave reviews, including a perfect score from Paula's Choice, and is available in four shades. Becca's products are now part of the Smashbox collection, expanding their reach and popularity.
IT Cosmetics
IT Cosmetics is renowned as one of the best producers of color correctors, particularly with its CC+ Cream, which holds the #1 spot in America with over 20,000 5-star reviews. Founded by Jamie Kern Lima, the brand collaborates with plastic surgeons and dermatologists to create innovative products that address various beauty concerns. The CC+ Cream offers a lightweight, hydrating texture, anti-aging benefits, and physical sunscreen with up to SPF 50+, making it a favorite among consumers. This product is available in a range of shades, ensuring inclusivity and diversity. IT Cosmetics' commitment to quality and customer satisfaction has made it a highly popular global brand.
Maybelline
Maybelline, a leading global brand in the cosmetics industry, is renowned for its high-quality color correctors and concealers, available in over 129 countries. Founded in 1915 and acquired by L'Oreal in 1996, Maybelline caters to a wide range of consumers, particularly young girls and working moms, with a diverse product portfolio that includes eye, face, lip, and nail cosmetics. The brand's marketing strategy includes a strong digital presence, with a significant rise in e-commerce sales, especially during the COVID-19 pandemic, where e-commerce sales increased by 47.1%. Maybelline's products are designed to suit various skin tones and types, making it a favorite among beauty enthusiasts. Its innovative product releases and effective pricing strategy have contributed to its market success.
NYX Professional Makeup
NYX Professional Makeup is a leading brand in the global color cosmetics industry, renowned for its high-quality color correctors. Founded by Toni Ko, the brand launched in 1999 with 18 initial SKUs and quickly gained popularity, achieving $4 million in retail value in its first year. NYX offers a wide range of color correcting products, such as the Color Correcting Concealer Palette with 6 shades and the Pro Fix Stick Color Correcting Concealers available in 24 shades, which are cruelty-free, vegan, and provide up to 12 hours of wear. The brand is known for its affordable professional makeup line, available in over 70 countries and thousands of retailers. NYX's products are highly rated, with the Pro Fix Stick Color Correcting Concealers having a 4.4 out of 5-star rating from 765 reviews.
L.A. Girl
L.A. Girl is renowned as one of the best producers of color correctors, particularly with their HD PRO.conceal product, which offers complete, natural-looking coverage and is highly praised for its creamy yet lightweight texture. This concealer is effective in camouflaging darkness under the eyes, reducing redness, and eliminating hyperpigmentation. It is a top-selling item due to its ease of application via a brush tip applicator and its versatility in contouring and highlighting. The product's popularity is part of the broader trend in the face concealer market, which is expected to grow at a CAGR of 5.5% from 2022 to 2031. The face concealer market, valued at $7.1 billion in 2021, is driven by increased demand for natural and vegan products.
Charlotte Tilbury
Charlotte Tilbury is renowned for its high-quality color correctors, offering full-coverage and buildable formulas that seamlessly blend into the skin. The brand's color correctors, such as the Magic Vanish Color Corrector, are available in four shades to suit various skin tones and are praised for their brightening and depuffing effects. With a conversion rate of 3.50-4.00%, Charlotte Tilbury outperforms many competitors in customer engagement and retention. The products are known for their luxurious packaging and effective ingredients, such as flavonoids and mica, which enhance the under-eye area. Despite the premium pricing, the brand's products are highly regarded for their ease of use and long-lasting results.
Fenty Beauty
Fenty Beauty is renowned for its inclusive and diverse range of color correctors, offering products like the Fenty Pro Filt'r Instant Retouch Concealer in 50 shades, ensuring a match for various skin tones. The brand's commitment to inclusivity has made it a leader in the beauty industry, with highlighters and foundations being top-selling categories, indicating strong consumer preference. In the first quarter, there was a noticeable increase in sales, particularly in March, suggesting successful promotional activities or seasonal influences. Fenty Beauty's email marketing strategy, though needing some improvement, boasts an excellent domain authority ranking of 76, enhancing its SEO and email deliverability. The brand's use of emojis in 19.92% of their emails also contributes to their engaging marketing approach.
MAC Cosmetics
MAC Cosmetics, established in 1984, is renowned as a leading authority in color cosmetics, particularly in the realm of color correctors, with a strong focus on artistry, inclusion, and diversity. The brand's products, such as its foundations and eye makeup, are highly popular, with an estimated 2.6 million users of MAC lipgloss/lipsticks in the UK in 2023. MAC's commitment to catering to a diverse range of skin tones and preferences has made it a favorite among consumers. For instance, its new product launches, such as the Double Wear Stay-in-Place foundation by Estee Lauder, though not MAC-specific, highlight the industry's trend towards high-performance products, a segment where MAC excels. The brand's influence is further amplified by its presence in global markets, including the Asia Pacific region, which dominates the color cosmetics market with a 40% share. Discover more about MAC Cosmetics' inspiring journey and product innovations.
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