Top Chess Brands: Elevate Your Game with Elite Choices

Chess, a game of strategy and intellect, has surged in popularity across the globe, fostering a demand for high-quality chess sets and accessories. Leading the charge are brands known for their craftsmanship and commitment to enhancing the player's experience. From elegant wooden sets reminiscent of grandmaster tournaments to travel-friendly magnetic boards for the modern enthusiast, these brands cater to both traditionalists and contemporary chess lovers alike. Discover the finest brands that pair innovation with tradition in the world of chess below.

Illustration of chess

Best brands of chess in 2025

Chess.com

Chess.com is a leading platform in the chess community, ranked #1 in the Board and Card Games category and #139 globally, attracting 176.3 million visits in November 2024. The site boasts a strong user engagement with an average visit duration of 13 minutes and 51 seconds, and a bounce rate of 20.21%. Its audience is predominantly male (64.65%) and skewed towards the 18-24 age group. The platform receives significant traffic from the United States, India, and Brazil, with organic search traffic driving 99.99% of its visits. Chess.com's comprehensive content includes tutorials, online games, and analysis tools, making it a go-to destination for chess enthusiasts.

DGT

DGT (Digital Game Technology) is a leading brand in the chess industry, renowned for its advanced electronic chess boards, digital chess clocks, and game timers. Their DGT Smart Board integrates seamlessly with various chess software and online platforms, enabling live broadcasts and automated move recording, making it a favorite among professional and amateur players alike. DGT products are used in national and world championships, and their chess boards come with free DGT LiveChess software for real-time game broadcasting and analysis. The company's products are known for their precision and compatibility with the strongest chess engines, enhancing the overall chess experience. With a presence in the global chess market, which is expected to grow at a CAGR of 4% from 2023 to 2030, DGT continues to innovate and expand its offerings.

House of Staunton

The House of Staunton is renowned for its impeccable quality and reputation in the chess industry, having provided equipment for the United States Chess Championships every year. Founded by Frank Camaratta in 1990, the company is known for its meticulous attention to detail, particularly in the design of Staunton pattern chess pieces, and offers a wide range of sets, including wooden, glass, and plastic options. Their products have been featured in various movies and TV shows, and they are credited with setting the standard for chess sets, with innovations such as including extra queens in each set. The company maintains a strong market presence, contributing to the global chess market which is expected to expand at a CAGR of 4.00% from 2023 to 2030. House of Staunton's commitment to quality has made it a behemoth in the chess world, with a solid reputation both online and offline. For an in-depth look at their offerings, check out this House of Staunton review.

JSC Chessok

JSC Chessok, operating under the brand name Convekta, is a renowned producer of chess software, known for its comprehensive and highly regarded training programs. Founded by Victor Zakharov and Sergey Abramov, the company has been a leader in chess software development since its inception. Their products, such as CT-ART and Chess King, are praised for their detailed structure and ability to guide players from beginner to advanced levels, with some courses estimated to improve a player's rating by up to 100 points per section. The software is available on multiple platforms, including Windows, iOS, MacOS, and Android, ensuring seamless learning across devices. ChessOK's programs often feature grandmaster-level analysis tools and databases with millions of games, such as the 8.9 million games in Chess Assistant 24. For more information, visit their website.

ChessBase

ChessBase, a renowned German company founded in 1986, has revolutionized the game of chess with its comprehensive database software, powerful chess engines, and extensive online chess server. It serves as the international standard for both top players and amateurs, offering over 11 million games in its Mega Database 2025 and access to 6 billion Lichess games. ChessBase's acclaimed products, such as Fritz and Fritztrainer, have received endorsements from former World Champions like Garry Kasparov and Vladimir Kramnik. The company's Playchess server has hosted more than 585 million games since its inception in 2001 and boasts over 300,000 registered members. Additionally, ChessBase maintains a leading chess news site, attracting over 100,000 unique visitors daily.

US Chess Federation Store

The US Chess Federation Store is a highly regarded brand in the chess market, earning a 4.0 out of 5-star rating based on 54 reviews. It competes effectively against other notable chess stores like ChessHouse.com and The House of Staunton, offering a mid-range performance in its category. The store is popular for its wide range of chess products and services, including active discount codes and a strong customer service reputation. As part of the global chess market, which was valued at USD 2351.2 million in 2024, the US Chess Federation Store contributes to the growing interest in chess, particularly in North America where the market holds around 40% of global revenue. The store's commitment to quality and customer satisfaction makes it a trusted name among chess enthusiasts. For more details about their offerings, visit their official website.

Millennium Chess

Millennium Chess is a leading brand in the global chess market, known for its innovative and high-quality products that seamlessly combine traditional chess with modern technology. The brand offers a range of digital chess boards, such as the Supreme Tournament 55, which allows players to compete against artificial intelligence or online against others worldwide through platforms like lichess.org and chess.com. Millennium's products, like the ChessGenius Pro Wood Edition, feature advanced technologies such as HighSensity pressure sensors and intuitive operation, catering to both casual and professional players. The brand's market presence is significant, with the global chess market expected to grow at a CAGR of 4% from 2023 to 2030, a period in which Millennium continues to innovate and expand its offerings. For more information about their innovative products, visit their official website.

Chess House

Chess House is a highly regarded brand in the chess industry, known for its wide array of high-quality chess sets and supplies. Established in 1972, Chess House has helped over 265,000 people find their ideal chess sets and boasts a 97% approval rating from customers. With a 5-star rating from 22,145 customers, the company is renowned for its unique selection of vetted products, safe packaging, and worldwide shipping. Chess House supports various organizations and offers competitive prices, subsidized shipping rates, and a 90-day satisfaction guarantee. The company's primary warehouse is located in Lynden, Washington, USA.

Noj Slovenia

Noj Slovenia is renowned for producing high-quality chess sets, particularly the Dubrovnik 1950 and other unique designs like the President and Pavasovic sets. Their pieces are highly regarded globally, with a waiting list often extending up to 28 months due to high demand. Noj's sets are crafted with meticulous attention to detail, featuring multiple layers of lacquer coating and precise carving, as seen in the Dubrovnik II sets which are based on original blueprints from the 1950s. The company's commitment to quality is evident in the elegant and stable design of their unweighted pieces, which can also be customized with different finishes. Noj's expertise has made their sets a favorite among chess enthusiasts and collectors.

Square Off

Square Off is a renowned brand in the chess industry, particularly known for its innovative, robotics-based chessboards that enable users to play against the board or anyone globally through its connected app. Launched by Sneh R Vaswani, Prashant V Iyengar, and Chintan S Raikar, Square Off has raised $1.6 million from investors like Kstart Capital, India Quotient, and RB Capital. The company's products, such as the Square Off Pro, offer features like LED indicators, adaptive AI, and the ability to record and analyze games, making it a favorite among chess enthusiasts. Despite recent competition, the Square Off Pro remains a top choice for those preferring physical chessboards for online play. Miko, a company known for its emotionally intelligent robots, acquired a majority stake in Square Off in 2022. For more information, visit the Square Off official website.