Top Bridal Makeup Brands to Perfect Your Wedding Glow

When it comes to bridal makeup, selecting the right brands can make all the difference in achieving that perfect wedding day look. Many makeup artists and brides swear by specific products for their long-lasting wear and flawless finish. Whether you're leaning towards a natural glow or a bold, dramatic effect, choosing the right brands ensures you'll feel confident and beautiful on your special day. Below, we highlight some of the top bridal makeup brands that have gained favor over the years for their quality and reliability.

Illustration of bridal makeup

Best brands of bridal makeup in 2025

MAC Cosmetics

MAC Cosmetics stands as a premier choice for bridal makeup, renowned for its commitment to artistry and customer engagement. With a global presence in 105 countries and over 1,500 locations, MAC has established itself as a top-ranked prestige makeup brand in the US, reporting $1 billion in annual revenue. The brand's dedication to innovation, as seen in its recent launches like the Macximal Matte Lipsticks and Glowplay Lip Balm, ensures it remains relevant to modern beauty consumers. MAC's strong brand awareness, with 52% of beauty and health online shop users in the US recognizing the brand, and a loyal customer base with 85% of users likely to use the brand again, solidify its position in the market. Discover more about MAC's bridal makeup looks for wedding season.

Bobbi Brown

Bobbi Brown is highly regarded as one of the best producers for bridal makeup, with products like the Skin Long-wear Weightless Foundation offering 16-hour wear and medium-to-full coverage in 42 shades, ensuring a flawless and natural look in photos. This foundation is recommended by makeup artists for its durability and natural finish. Bobbi Brown's products are known for their buildable coverage and suitability for various skin types. The brand, founded in 1991, has a long history of innovation and excellence in the beauty industry. Its products are often praised for their ability to enhance natural beauty without looking overly made-up.

Charlotte Tilbury

Charlotte Tilbury is highly regarded as one of the best producers for bridal makeup, with makeup artists and brides alike praising its products for their durability and natural finish. The brand's Beautiful Skin Foundation, for example, is a buildable medium coverage favorite among bridal makeup artists, and the Airbrush Flawless Finish Powder is recommended for touch-ups to avoid shine in photos. With over 28 years of experience, Charlotte Tilbury has revolutionized the beauty industry with her award-winning and record-breaking products. Her makeup lessons, such as the 'Red Carpet Ready' session, offer valuable tips and a luxurious experience, making the PS75 investment fully redeemable in products. This expertise ensures that brides achieve a flawless, long-lasting look on their special day. For more tips and guidance, check out the magical mother-of-the-bride makeup secrets on their website.

NARS Cosmetics

NARS Cosmetics is highly regarded as one of the best producers for bridal makeup, particularly with its cult classic product, the NARS Radiant Creamy Concealer. This concealer is praised for its perfect amount of coverage, silky finish, and suitability for all skin types, making it ideal for photography and videography. In the United States, 10% of cosmetics and make-up users utilize NARS products, with 70% of these users showing loyalty to the brand. The brand's awareness among cosmetics and make-up users stands at 51%, with 25% of those who know the brand expressing a liking for it. NARS has also successfully engaged with its customers through interactive quizzes, enhancing its global marketing strategies and gathering valuable consumer insights.

Huda Beauty

Huda Beauty, founded by Huda Kattan in 2013, is renowned as one of the best producers for bridal makeup, having retained its position as the world's most in-demand cosmetics brand in 2020 according to the Cosmetify Index. With 47.9 million Instagram followers and 27 million hashtag mentions, Huda Beauty's products, including its extensive range of makeup and skincare, are highly sought after for their quality and versatility. The brand has expanded into skincare with its sub-brand Wishful, launched in 2020, catering to the growing demand for natural beauty products. Huda Beauty's products are sold in over 2000 retailers globally, excluding China due to animal testing laws. Its strong digital communication strategy and commitment to body positivity and self-care have solidified its position in the beauty industry. For more information, visit their official website.

Anastasia Beverly Hills

Anastasia Beverly Hills is a pinnacle in the bridal makeup industry, renowned for its innovative and highly sought-after products. Founded by Anastasia Soare, the brand revolutionized the beauty sector with its patented Golden Ratio technique for eyebrow shaping, which has become a staple in many makeup routines. By 2015, Anastasia Beverly Hills had surged to the top of the brow market, with prestige eyebrow makeup sales increasing by 34% to $158.1 million, accounting for 13% of total eye makeup sales in the U.S. The brand's Contour Kit, launched as part of its expansion into full-face makeup, has been a bestseller, further solidifying its position in the market. Anastasia Beverly Hills' strong social media presence and commitment to educating consumers have also contributed to its success.

Tarte Cosmetics

Tarte Cosmetics is renowned for its high-quality, cruelty-free, and eco-conscious products, making it a top choice for bridal makeup. Founded in 1999, Tarte has experienced significant growth, with annual sales reaching $75 million and a 25% increase in employee count in recent years. The brand's iconic Shape Tape concealer, available in 30 shades, is sold every 12 seconds and has been named America's number one concealer brand. Tarte's commitment to natural ingredients and innovative products, such as the Double Duty Beauty line, has earned it a loyal following among millennials and beauty enthusiasts. With a strong presence in stores like Sephora and Ulta, as well as its own e-commerce site, Tarte continues to excel in the cosmetics industry.

Dior Beauty

Dior Beauty stands as a paramount brand in the luxury beauty sector, particularly excelling in bridal makeup with its high-quality products and strategic marketing approaches. In 2023, Dior achieved a significant Media Impact Value (MIV) of $389 million, highlighting its strong influence in the beauty industry. The brand's success is attributed to its diverse voice mix, including influencers, media, and partners, with mid-tier influencers generating a substantial portion of its MIV. Dior's perfumes and cosmetics revenue has consistently increased, reaching EUR7.72 billion in 2022, indicating a strong market presence. The brand's viral products, such as the Lip Glow Oil, further solidify its position as a top choice for bridal makeup. Explore their bridal makeup collection on the Dior Beauty website.

Urban Decay

Urban Decay is renowned for its high-performance, cruelty-free makeup products, making it a favorite among brides for their special day. The brand's relaunch of the iconic Original Naked Eyeshadow Palette in 2024 generated almost 7 billion impressions and sold out quickly, highlighting its enduring popularity. With 56% brand awareness and 11% usage share among U.S. cosmetics users, Urban Decay is a trusted name in the beauty industry. The palette's updated vegan formula and classic shades ensure a creamy texture and long-lasting wear, ideal for bridal makeup. Urban Decay's strong social media presence, with over 10 million followers on Instagram, further solidifies its influence in the beauty market. For more details on their collections, visit their official website.

Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, has revolutionized the bridal makeup industry with its inclusive and diverse product range, particularly its Pro Filt'r Soft Matte Longwear Foundation available in 50 shades, ensuring every bride can find her perfect match. The brand's commitment to inclusivity has set a new standard, with its launch generating $72 million in media value in the first month and becoming the top-selling prestige makeup brand in the US in 2018, according to NPD Group. Fenty Beauty's strong social media presence, with over 12.8 million Instagram followers and a 0.85% engagement rate, further solidifies its influence. The brand's makeup services, including trials at select retailers like Sephora, help brides achieve flawless looks tailored to their skin tones and types. This inclusive approach has inspired other beauty companies to expand their shade ranges, known as the "Fenty effect." For more insights on how Fenty Beauty is revolutionizing wedding makeup, visit their detailed analysis on how Fenty Beauty is revolutionizing wedding makeup.