Top Brand Eune Selections for Stylish Urban Living

Discovering the perfect brand for your needs can often be a daunting task with the myriad of options available in today's market. Fortunately, certain standout brands have consistently delivered quality, innovation, and style, earning a spot on the list of top brands for the European Union (EUNE) region. These companies excel across various industries, offering products and services that resonate with European consumers who value sustainability, cutting-edge technology, and unique design. To aid your search for the best brands tailored to your preferences in EUNE, explore our curated list below.


Illustration of brand eune

Best brands of brand eune in 2025

L'Oréal Paris

L'Oreal Paris is the world's leading beauty brand, boasting a global market share of approximately 9.7% in the beauty and personal care market as of 2021. The brand has consistently increased its market share, reaching 10.6% in 2020, and it is known for its strong presence in various regions, including Africa, Middle East, Americas, Asia Pacific, and Europe. L'Oreal Paris has a brand value of $13.7 billion, as reported in 2016, and it continues to innovate, investing heavily in trends, technology, and digital innovation. The brand's success is also reflected in its Brand Strength Index (BSI) score of 91.5, making it the third strongest brand globally, after Disney and Lego. With sales of EUR41.18 billion in 2023, L'Oreal SA, the parent company, solidified its position as the world's No.1 beauty company. For more details, visit their Annual Report 2023.

CK Calvin Klein

CK Calvin Klein is a leading brand in the apparel industry, known for its modern, sophisticated, and accessible premium products. In 2023, the brand delivered strong financial performance, with Calvin Klein generating significant consumer engagement and driving high-single digit direct-to-consumer (DTC) growth. The brand's global retail sales reached $9.4 billion in 2019, with a focus on regional expansion, particularly in Europe and the Asia-Pacific region. Calvin Klein's EBIT margin stood at 11.3% in 2019, reflecting its strong operating performance. The brand continues to invest in sustainable product creation and digital expansion to fuel further growth. For more detailed financial insights, you can refer to their 2019 financial report.

The Body Shop

The Body Shop, founded by Anita Roddick in 1976, has been a pioneer in socially responsible consumption and sustainability, maintaining a strong reputation despite recent challenges. It ranked among the top 10 most well-known health and beauty online shops in the US in 2023 and holds a high sustainability perception score, 35% above the industry average in the UK, according to Brand Finance's 2023 Sustainability Perceptions Index. The brand's market share, however, dropped to 0.8% in recent years, and it has faced significant declines in revenue, including a 13.3% decrease in the third quarter of 2023. Despite being B-Corp certified since 2019, The Body Shop has struggled to maintain its market position, leading to store closures and a change in ownership to German private equity firm Aurelius in November 2023. The brand's total worldwide revenue was £408 million in 2022, down from its peak. For more detailed insights, you can refer to The Body Shop's profile on Statista.

Kiehl's

Kiehl's, a renowned American cosmetics brand, has established itself as a leader in the skincare and personal care industry, particularly notable for its strong brand awareness and loyalty. With 42% of U.S. male cosmetics users recognizing the brand, 24% of those who know Kiehl's express a liking for it, and 78% of its users show loyalty to the brand. Founded in 1851, Kiehl's has expanded significantly since its acquisition by L'Oreal in 2000, now operating over 400 stores worldwide and achieving $1 billion in sales by 2016. The brand is distinguished by its generous sampling policy and non-traditional marketing approach, which has contributed to its success. Kiehl's also stands out for its high male clientele base, with men making up 30 to 40 percent of its customer base. For more information, visit their official website.

Gillette

Gillette is a paramount brand in the personal care industry, renowned for its dominant market presence and innovative products. As of 2024, Gillette holds approximately 70% of the global razor market share and 54% of the U.S. razor market share. In the U.S., Gillette experienced a 3% volume growth in 2023, with a value share increase of 50 basis points and a volume share rise of 60 basis points. The brand's annual revenue in 2023 was USD 82 billion, reflecting a 2.27% growth rate from 2022. Gillette's commitment to incremental product improvements has been a key factor in its long-term success. For more detailed insights, you can explore Gillette statistics.

Chanel

Chanel is one of the leading luxury brands, renowned for its consistent financial success and global presence. In 2022, Chanel generated $17.22 billion in revenue, marking a significant increase from $8.63 billion in 2016. The brand's revenue is well-balanced across regions, with $8.65 billion earned in the Asia Pacific, $4.72 billion in Europe, and $3.86 billion in the Americas in 2022. Chanel reported a profit of $5.78 billion in 2022, reflecting its strong financial performance. With 311 boutiques worldwide, Chanel maintains a robust presence in key markets. For more detailed statistics about Chanel, visit the Chanel statistics page.

Estée Lauder

Estee Lauder Companies Inc. is a leading global beauty and skincare company, renowned for its diverse portfolio of luxury and affordable brands. In 2023, the company generated nearly $16 billion in sales, with skincare and makeup being its most profitable product categories, accounting for the majority of its net sales. Estee Lauder holds a significant market share, with around 10.2% of the global skincare products market as of 2021. The company's brands, such as Clinique, La Mer, and MAC Cosmetics, are highly popular and widely recognized, with Clinique ranking among the top personal care brands worldwide. Estee Lauder's strong growth is also driven by its expanding presence in emerging markets and its strategic marketing efforts. For more detailed insights on Estee Lauder Companies Inc., visit their Statista profile.

Dior

Christian Dior is one of the leading luxury brands, renowned for its exquisite fashion, leather goods, and beauty products. In 2022, Dior achieved a record revenue of nearly $85 billion, a 16.61% increase from 2021, with Asia (excluding Japan) contributing 35% of the total revenue, followed by the United States at 26%. The brand's revenue is diversified across various product categories, with fashion and leather goods generating EUR30.90 billion, and perfumes and cosmetics contributing EUR7.72 billion in 2022. Dior operates over 390 stores globally and employs approximately 163,309 people worldwide. The brand's success is also attributed to its strategic positioning and creative overhaul, particularly since 2017.

Nivea

NIVEA, a renowned German personal care brand owned by Beiersdorf Global AG, delivered its best performance of the century in 2023, with organic sales growth of 16.2% and nominal sales reaching EUR5.304 billion. This milestone was achieved through strong market share gains globally, particularly in Emerging Markets like Mexico, Chile, and India, and across all main categories such as NIVEA Deo, SUN, Body Care, Face, and Lip. The brand's success was also driven by the introduction of new products and the strong performance of its basic range. In 2023, NIVEA saw double-digit growth in all regions, including a 9.7% organic sales increase in Europe and a 25.6% growth in Latin America. This performance solidified NIVEA's position as a leading skin and body care brand worldwide. For more insights into NIVEA’s achievements, visit the official Beiersdorf NIVEA page.

Hugo Boss

Hugo Boss has solidified its position as a leading brand in the fashion industry, particularly evident in its impressive 2023 performance where preliminary sales surged by 15% to 4.2 billion euros, driven by strong growth in the Americas and Asia/Pacific regions, with sales increasing by 21% and 23% respectively. The company's "CLAIM 5" strategy has been instrumental in this success, enhancing brand momentum and driving digital sales up by 23% for both Q4 and the full year. In the Americas, currency-adjusted revenues increased by 23%, reflecting improved brand perception and robust growth across all consumer touchpoints. The BOSS brand accounted for 85% of the company's sales in 2023, highlighting its dominance. This growth trajectory is expected to continue, with the company anticipating further market-share gains. For more details on their earnings, visit the Hugo Boss earnings report.


Benjamin
Benjamin

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