Top Basketball Brands Dominating the Court

Basketball enthusiasts understand the importance of quality equipment and apparel, and choosing the right brands can significantly enhance their gameplay experience. With a plethora of options available, selecting the best brands can, however, be an overwhelming task. From iconic names that have stood the test of time to newer, innovative brands making their mark, each offers unique features and benefits tailored to various needs. Discover below some of the top brands known for their innovation, quality, and performance in the basketball industry.

Illustration of basketball

Best brands of basketball in 2025

Nike

Nike is renowned as one of the best producers of basketball shoes, dominating the market with a significant 65.1% of NBA players wearing Nike shoes during the 2022-23 season. The company holds an impressive 86% market share in performance basketball shoes as of 2019, and its Air Jordan line has been a cultural phenomenon since its introduction. In 2022, Nike's basketball shoes accounted for the largest market share, with high-top shoes representing 59.5% of the total market. The global basketball shoes market, valued at $2.65 billion in 2023, is expected to grow, with Nike leading the charge. Nike's commitment to innovation and its endorsement deals with high-profile athletes have solidified its position as a leader in the basketball shoe industry. For comprehensive statistics, explore the basketball shoe statistics.

Adidas

Adidas is a prominent player in the basketball shoe market, with a significant presence in the NBA; during the 2021-22 season, 9.9% of NBA players wore Adidas basketball shoes, marking a slight improvement from the 9.7% in the 2020-21 season. In the global athletic footwear market, Adidas held a 15.4% market share as of 2022. The company's footwear segment generated $13.2 billion in revenue in 2022, with a 55.1% share of the company's total net sales. Adidas also dominates the sneaker segment with a 14.7% market share. The brand's strong market presence is further highlighted by its 29% share in the resale market as of 2019. For detailed statistics about their performance, visit Adidas Shoes Statistics.

Under Armour

Under Armour has established itself as a significant player in the basketball market, though it trails behind industry giants. As of the 2021-22 season, Under Armour was chosen by 2.8% of NBA players, placing it among the top five basketball shoe brands. The company has made notable strides, particularly with its Curry line, which includes models like the Curry 9 Flow, known for its advanced cushioning and traction. Under Armour's growth in apparel sales has also been impressive, with the company surpassing Adidas in U.S. apparel and footwear sales, capturing 14% of the U.S. sports apparel market. Despite this, Nike remains the dominant force, with a significant market share and widespread adoption among NBA players. For more insights on Under Armour, visit their facts statistics overview.

Puma

Puma is a significant player in the basketball shoe market, ranking as the fourth most popular basketball shoe brand in the NBA, with an average market share of 3.4% over the past five seasons. In the 2022-23 NBA season, Puma held a 3.3% share, and in 2021, it reached its highest at 4.3%. The company's basketball shoe sales account for about 27% of its entire footwear sales. Puma has seen a 57.1% increase in its NBA presence from the 2018-19 season to the current period. With a strong global presence, Puma also holds a 1.2% share of the global footwear market as of 2022. For more detailed statistics, visit Puma shoes statistics on RunRepeat.

Jordan Brand

Jordan Brand is one of the leading producers of basketball shoes, boasting a significant market share and impressive revenue growth. As of 2023, Jordan Brand accounted for 16.4% of Nike's total revenue, with a record-high $6.6 billion in revenue, a 29.4% increase from the previous year. The brand holds 13% of the global basketball footwear market and 55% of all retro basketball shoes in the market as of 2021. In the NBA, Jordan shoes are worn by 7.4% of players during the 2022-23 season, and the brand dominates the secondary resell market. Since its introduction in 1985, Jordan Brand has seen a 1400% increase in production, from 4 million pairs to approximately 60 million pairs in 2022. For further insights on Jordan Brand's performance and statistics, explore the Jordan Shoes Statistics page.

Spalding

Spalding is a leading producer and marketer of high-quality basketballs, renowned for its durability and performance, particularly in professional leagues like the NBA and WNBA. The company has seen significant growth, including a 270% increase in e-Commerce revenue year-over-year and a 66% increase in average order value (AOV) following its direct-to-consumer strategy shift in 2017-2019. Spalding's estimated annual revenue is $51.7 million, with the company employing 207 employees. It is the official basketball supplier of the NBA and NCAA, and its products are used in various other professional and amateur sports leagues. Spalding's strong distribution network and innovative product line have solidified its position as a dominant player in the basketballs market.

Wilson

Wilson is a leading producer of basketball equipment, boasting over 100 years of innovation and a strong presence in the market. The brand is the official supplier of basketballs for the NBA, WNBA, and NCAA, and its products, such as the Evolution Game Basketball, are highly regarded for their superior grip and performance. In the second quarter of 2024, Wilson's Ball & Racquet Sports segment returned to growth, with a 1% increase in revenue to $283 million, driven by improving wholesale sell-in and the success of its Caitlin Clark signature basketball collection. Wilson enjoys high brand awareness, with 78% of U.S. sportswear owners recognizing the brand, and 9% of them owning Wilson products. The global Basketball Balls market, where Wilson is a key player, is expected to grow at a CAGR of 6.80% from 2023 to 2030. You can explore more about their basketball offerings on their official website.

New Balance

New Balance has emerged as a significant player in the basketball shoe market, particularly notable for its strong performance in the 2022-23 NBA season where it secured a 2.3% market share, ranking it as the 6th most popular basketball shoe brand. This marks a substantial increase from its 0.2% share in the 2018-19 season, indicating a remarkable 1050% growth over six years. During the 2022-23 season, New Balance's Two WXY V3 was worn by 8 players, highlighting its growing presence. The brand's global market share in athletic shoes stands at 6%, with a 10% share in the US market. New Balance's commitment to expanding product lines and athlete sponsorships has contributed to its recent success. For further information on New Balance's market involvement, visit New Balance Shoe Statistics.

Converse

Converse, a renowned brand in the footwear industry, boasts a rich history in producing high-quality basketball shoes. Since its inception in 1908, Converse has been a staple in the basketball world, with its iconic "All Star" sneaker, later known as the "Chuck Taylor All Star," becoming the #1 basketball shoe in America by 1955. Despite other brands gaining popularity, Converse still holds a significant presence, with 1.59% of NBA players wearing Converse shoes in the recent season. Owned by Nike Inc. since 2003, Converse continues to innovate and support street culture and various sports, including basketball. In the year ended May 31, 2024, Converse generated approximately $2 billion in global revenue. For more information, visit Converse's website.

Peak

Peak Sport Products Co., Limited is a leading brand in the sports industry, particularly renowned for its high-quality basketball footwear. Founded in 1989 and listed on the Hong Kong Stock Exchange in 2009, Peak has established itself as one of the top three most recognized sports footwear and basketball footwear brands in China, according to a Frost & Sullivan market survey in 2008. The company boasts an extensive retail network of over 5,900 outlets and exports its products to more than 70 countries. Peak's basketball shoes are popular among professional players, with models like the Peak Taichi Andrew Wiggins Attitude shoes being worn by 22% of players, and other models such as the Peak AW1 and Peak Flash 2 shoes also holding significant market shares.