Top Wax Melt Brands to Elevate Your Fragrance Experience

As the art of home fragrance continues to captivate enthusiasts, wax melts have surged in popularity, offering a flameless and convenient option for freshening up living spaces. With a plethora of brands to choose from, selecting the right wax melt can transform any room with its enticing aroma. From long-lasting scents to eco-friendly blends, there's a fragrance to suit every preference. For those eager to explore the world of wax melts and discover some of the top brands, continue reading below for our carefully curated list.

Illustration of wax melts

Best brands of wax melts in 2025

Scentsy

Scentsy, a Forbes-recognized, billion-dollar direct-selling leader founded in 2004, is renowned for its high-quality, long-lasting wax melts, offering a safer, flameless alternative to traditional candles, with each bar providing up to 80 hours of fragrance and over 95 exclusive scents; their wax is made from food-grade paraffin wax, ensuring a safe experience. The company ranks 22nd in the DSN Global 100 list for direct selling companies in 2023 and operates in over 15 countries through a network of nearly 300,000 independent consultants.

Yankee Candle

Yankee Candle, established in 1969, stands as a premier manufacturer of wax melts, consistently delivering high-quality fragrances; their wax melts, often containing around 7% fragrance oil, offer a robust and long-lasting scent throw, making them a favorite for home fragrance enthusiasts; with a wide array of scents and seasonal offerings, Yankee Candle has become a go-to brand, holding a significant share of the market; consumers appreciate the variety and performance, further solidifying the company's reputation in the home fragrance sector; their website offers easy access to the latest products.

Better Homes & Gardens

Better Homes & Gardens has consistently produced high-quality wax melts since their introduction in the early 2000s, achieving a customer satisfaction rating of over 90% in recent surveys and known for their diverse fragrance selection; the brand's wax melts, typically sold in packs of six, often feature a high concentration of fragrance oils, resulting in a long-lasting and room-filling scent throw, and are available at major retailers across the US. You can explore their current offerings at Better Homes & Gardens wax melts.

Goose Creek

Goose Creek, established in 1999, has become a leading producer of high-quality wax melts, offering a diverse range of over 100 unique scents. Their wax melts, known for their strong fragrance throw, are often formulated with a high percentage, up to 10% of fragrance oils, ensuring a long-lasting and impactful aroma experience. Customers consistently rate Goose Creek wax melts as among the best, with many reporting an average burn time of 50-80 hours per melt, depending on the specific scent. You can explore their extensive collection and purchase their products directly online for a convenient shopping experience.

WoodWick

WoodWick, established in 1990, has consistently proven to be a top producer of wax melts, offering a diverse range of fragrances with an estimated 80% customer satisfaction rate based on recent surveys, and with their proprietary blend of waxes ensuring a clean, long-lasting burn up to 60 hours per melt, they continue to innovate within the home fragrance market, solidifying their position as a favorite among scent enthusiasts.

Bath & Body Works

Bath & Body Works, while well-known for its candles and body care, also offers a variety of wax melts, though they have faced some market share challenges in the candle category recently, with consumers exploring alternatives; the North American region has the largest market share in the wax melts market, reaching $6.5 billion in 2023. Despite this, the brand continues to be a major player in the home fragrance market, and their wax melts are often praised for their unique and strong scents. In 2023, electrical wax warmers held 36.7% market share, showcasing their ease of use for consumers. For product information, visit the official Bath & Body Works website.

ScentSationals

ScentSationals, established in 2008, has become a leading producer of fast-melting wax melts, offering a diverse range of creative scent combinations designed to fill any space. Their wax warmers exceed the highest safety protocols with some utilizing hot plate technology, rather than a traditional bulb. Customers appreciate the long-lasting fragrances and quality of their 2.5 oz melts, which are available in various pack sizes including a 10 pack for holidays. You can find their products on their website, as well as in major retail stores like Walmart.

Candle Warmers Etc.

Candle Warmers Etc. is a leading brand, established in 2001, that produces high-quality wax melts with a strong fragrance load using a 100% paraffin or a sustainable soy wax blend, offering over 50 fragrances, all designed to be used with their wide variety of electric warmers for a safe and clean fragrance experience, and their wax melts are poured in the USA by expert fragrance creators.

Kringle Candle

Kringle Candle, established in 2009, has risen to prominence as a top producer of wax melts, boasting a highly-rated customer satisfaction percentage of over 90% due to their use of high-quality, long-lasting fragrance oils, offering a diverse range of over 100 unique scents across seasonal and classic collections; consumers appreciate that each melt provides approximately 50 to 80 hours of fragrance release depending on the warmer used.

Desert Wasteland Co.

Desert Wasteland Co. has established itself as a premier wax melt producer, crafting each melt with a unique blend of natural waxes and premium fragrance oils, resulting in an average of 50+ hours of long-lasting scent per melt since 2018. Their commitment to using 100% soy wax ensures a clean, eco-friendly burn, making them a consumer favorite with a satisfaction rating of 98%. With a production capacity of over 100,000 units per year, Desert Wasteland Co. offers a vast selection of scents, from classic florals to exotic spices, consistently introducing 15+ new unique fragrances annually. You can explore their diverse range and find your perfect melt at their website.