Top Water Filter Pitcher Brands for Pure Hydration

In today's world, ensuring access to clean and safe drinking water is more important than ever, and water filter pitchers have become a popular solution for many households. As consumers increasingly look for products that combine convenience, efficiency, and affordability, several brands have emerged as leaders in the water filtration industry. From renowned names that have established a reputation for quality and innovation to newer entrants offering unique features and eco-friendly options, the market offers a variety of choices to suit different needs and preferences. Below, we explore some of the best brands for water filter pitchers that are making waves in homes globally.

Illustration of water filter pitchers

Best brands of water filter pitchers in 2025

Brita

Brita is a leading brand in the water filter pitcher market, having spearheaded the growth of the home water filtration industry since its acquisition by Clorox in 1987. By 1999, Brita held a significant market share of 65%-75% in the combined system and filter markets, with over 17 million Brita pitchers sold and annual revenues close to $200 million. Brita's pitcher system, which includes a two-compartment pitcher and a replaceable filter, reduces contaminants such as chlorine, sediment, and heavy metals, making it a popular choice for clean and safe drinking water. The brand's filters need replacement every four months or after filtering 40 gallons of water, ensuring continuous water quality. Brita's dominance is evident from its sales of over 5.2 million pitcher systems and 27.4 million pitcher filters in 1998. For more information, visit their official page.

PUR

PUR is one of the leading brands in the water filter pitcher market, known for its superior filtration technology that reduces over 20 chemical and physical substances, including lead and microplastics, as certified by NSF. Their products, such as the PUR 7-Cup and PUR PLUS 11-Cup pitchers, offer hassle-free design with features like stay-tight lids and dishwasher-safe components. These pitchers are engineered to provide better-tasting water, with the PUR PLUS filter certified to reduce 3x more contaminants than Brita's leading pitcher filter. The market for water filter pitchers, including PUR's products, is expected to grow at a CAGR of 7.1% from 2024 to 2031, driven by increasing health awareness and concerns about water quality.

ZeroWater

ZeroWater is a leading brand in the water filter pitcher market, renowned for its advanced 5-stage filtration system that removes up to 99.6% of total dissolved solids (TDS) from water, making it a premium choice for health-conscious consumers. The brand's pitchers are multi-certified and feature integrated TDS meters to ensure optimal filtration performance. Despite the higher maintenance costs, particularly for filter replacements, ZeroWater's products are highly regarded for their superior filtration capabilities. In 2023, ZeroWater's pitchers were noted for their effectiveness in removing contaminants like lead, chlorine, and heavy metals, making them a top choice for those prioritizing water purity. Learn more about the best water filter pitchers.

Aquagear

Aquagear is renowned as one of the best producers of water filter pitchers, known for its rigorous testing and high contaminant removal rates. Their filters can remove up to 99.9% of PFAS, microplastics, lead, and other heavy metals, as well as chlorine, VOCs, and pharmaceuticals, making each sip significantly more pure and delicious. The Aquagear Filter Pitcher holds 10 cups of water and lasts for 120 gallons, outperforming traditional pitchers by removing 20 times more contaminants. Additionally, for every Aquagear filter sold or recycled, the company donates six months of clean water by installing biosand filters in Tanzania. This commitment to purity and sustainability makes Aquagear a top choice for those seeking high-quality water filtration.

Clearly Filtered

The Clearly Filtered brand stands out as one of the best producers of water filter pitchers, renowned for its Affinity filtration technology that removes up to 99.99% of over 365 contaminants, including chlorine, fluoride, lead, and PFAS. This technology ensures the removal of harmful substances like forever chemicals and heavy metals, making the water safe for consumption. The filters have a long lifespan, capable of filtering 100 gallons of water before needing replacement, which translates to filling the pitcher around 200 times. Independently tested by third-party labs, the Clearly Filtered pitcher complies with NSF/ANSI standards 42, 53, 401, and 473. Made from medical-grade, BPA, BPS, and phthalate-free Tritan material, it offers a durable and safe solution for daily hydration. For more information, visit their Clearly Filtered products page.

LifeStraw

LifeStraw is a leading brand in the water filter pitcher market, renowned for its award-winning products that remove a wide range of contaminants, including bacteria, parasites, microplastics, and chemicals like PFAS. The LifeStraw Home water filter pitcher is independently lab tested and meets stringent standards such as NSF 53, NSF 401, and US EPA & NSF P231, ensuring the removal of over 30 contaminants. The membrane microfilter lasts for 264 gallons (1 year), and the activated carbon + ion exchange filter lasts for 40 gallons (2 months). LifeStraw's filters are highly effective, removing 99.999999% of bacteria and 99.999% of parasites. This brand is part of a market expected to grow at a CAGR of 7.1% from 2024 to 2031.

Soma

The Soma Water Filter Pitcher is often praised for its aesthetically pleasing design and utilization of 60% renewable, plant-based materials; however, it falls short in key performance areas. The pitcher demonstrated below-average results in removing odor and improving taste, and significantly, it is not certified to reduce harmful contaminants such as PFAS, lead, and chlorine. With a limited filter capacity of 40 gallons and the absence of a filter-life indicator, the product faces challenges in effectively meeting consumer expectations. Despite these drawbacks, Soma's dedication to sustainability is commendable, as evidenced by their commitment to donating towards community-owned water projects in developing countries with each filter purchase. Unfortunately, the product's performance does not align with the increasing demand for effective water filtration, especially in health-conscious regions like North America. You can find more information about the Soma Water Filter Pitcher on Consumer Reports.

Epic Water Filters

Epic Water Filters stands out as one of the best producers of water filter pitchers, renowned for their comprehensive contaminant reduction capabilities, removing up to 99.99% of over 200 tap water contaminants, including lead, fluoride, and PFOAS. Their Epic Pure Water Filter Pitcher boasts a generous 2-liter capacity, filters up to 150 gallons of water before needing replacement, and is certified to NSF/ANSI Standards 42, 53, 401, & P473. This pitcher is BPA-free and features a space-saving design with an easy-fill top. Epic Water Filters are highly regarded for their top-quality solid carbon filters and transparent testing reports. The brand offers a lifetime warranty, ensuring long-term satisfaction.

Invigorated Water

Invigorated Water stands out as a leading producer of water filter pitchers, offering products like the pH Vitality Stainless Steel Water Filter Pitcher, which effectively purifies up to 105 gallons of water, removing contaminants such as chlorine, fluoride, and heavy metals. Their filters incorporate Alkaline Calcium Balls and ORP Balls to increase the pH level and antioxidant properties of the water. The brand's proprietary filter technology naturally increases the pH and adds essential minerals like calcium, magnesium, and zinc. With NSF-certified filtration, their products ensure safe hydration by removing over 90% of lead, chlorine, and other contaminants. Invigorated Water also emphasizes eco-friendly solutions, contributing to a healthier planet.

Nakii

The Nakii brand is renowned for its high-performance water filter pitchers, particularly notable for their advanced Activated Carbon Fiber (ACF) technology, which achieves a 98% removal rate of chlorine and mercury, significantly enhancing the healthiness, taste, and odor of water. Certified by the Water Quality Association (WQA) to NSF/ANSI Standard 42, Nakii filters also reduce lead, rust, sediment, and suspended particles. Despite being heavy on claims and light on extensive testing, Nakii's filters are a popular choice for those seeking effective and affordable water filtration. The Nakii water filter pitcher has a capacity of 48 oz, making it a good option for those looking for low-cost filtered water. However, it does not meet the higher standards of NSF 53, 401, P231, or P473. For a detailed review, check out the Nakii Water Filter Pitcher jug review.