Top Toothbrush Brands for a Sparkling Smile

In an era where oral hygiene plays a crucial role in overall health, choosing the right toothbrush can make all the difference. From cutting-edge electric toothbrushes to environmentally friendly bamboo options, there are numerous brands that cater to diverse needs and preferences. Discussing the top contenders, we will explore brands renowned for their innovation, ergonomics, and sustainability. For those eager to make an informed choice for their toothbrush purchase, take a look at the detailed list below.

Illustration of toothbrush

Best brands of toothbrush in 2025

Oral-B

Oral-B is a leading brand in the electric toothbrush market, holding a significant 35% of the global market share as of 2023. Known for its innovative technology, Oral-B's oscillating-rotating power toothbrushes are proven to remove 100% more plaque than manual toothbrushes. The brand's iO series features advanced micro-vibrations and smart modes, including real-time coaching and various cleaning modes. Oral-B's products are highly recommended by dentists worldwide, and the brand continues to innovate with Bluetooth-connected toothbrushes and mobile health apps. With a strong presence in the market, Oral-B is a preferred choice for consumers seeking effective oral care solutions. For more information on choosing the best electric toothbrush for braces, visit Oral-B's detailed guide on electric toothbrushes for braces.

Philips Sonicare

Philips Sonicare is a leading brand in the electric toothbrush market, known for its clinically proven benefits and superior technology. In 2002, Sonicare held a 30.6% market share in the total power toothbrush category and a significant 64% share in the rechargeable segment, surpassing other brands like Braun Oral-B. As of 2023, Philips Sonicare holds 28% of the global market share, with rechargeable models accounting for 65% of total sales. The brand's products, such as the Diamond Clean Smart, are highly recommended by dental professionals and offer features like 62,000 brush strokes per minute and advanced plaque removal. With a strong presence in North America, which dominates 35% of the global electric toothbrush revenue, Philips Sonicare continues to be a top choice for consumers. For more information, visit their official website.

Colgate

Colgate is a leading brand in the toothbrush market, boasting a global market share of 32.2% in manual toothbrushes as of 2024. The company, founded in 1806, is renowned for its innovative products such as the Colgate 360° toothbrush, which removes up to 96% more odor-causing bacteria and 40% more interproximal bacterial plaque compared to ordinary flat-trimmed toothbrushes. Colgate's dominance is also evident in toothpaste, with a global market share of 41.5% in 2024. The company's commitment to oral health is reflected in its extensive range of products designed for various oral care needs. Colgate's products are sold worldwide through various retail channels, contributing to its strong market presence.

Quip

Quip is a leading brand in the electric toothbrush market, known for its innovative and accessible oral care products. Founded in 2015, Quip has disrupted the industry with its direct-to-consumer subscription service, selling over 1 million toothbrushes and gaining over 1 million subscribers by January 2019. The company's website conversion rate increased by 116% from 6.4% in May 2018 to nearly 14% in May 2019, indicating strong consumer trust. Quip's affiliate marketing efforts and cross-comparison strategies have positioned it as a significant competitor, with average monthly visits growing 30% year-over-year. Its products, including ADA-accepted electric toothbrushes and smart brushes, are designed to encourage better oral care habits.

Burst

Burst Oral Care is a leading brand in the oral hygiene market, renowned for its high-quality electric toothbrushes and other dental products. Co-founded in 2017 by Hamish Khayat and Brittany Stewart, Burst has quickly gained traction with its subscription-based model and collaboration with over 40,000 dental professionals. The company's products, such as the BURST Pro, are clinically proven to remove up to 10x more plaque than manual toothbrushes. Burst's innovative approach and partnerships have helped it raise significant funding, including a Series C round led by GS Growth in 2020. The brand's products are available through their website and dental professionals, offering a convenient and effective oral care solution.

Foreo

Foreo is a leading brand in the electric toothbrush market, known for its innovative and clinically tested products. The company, which started in Sweden, has expanded globally and is present in over 80 countries with 20 offices across 6 continents. Foreo's products, such as the ISSA 2 electric toothbrush, are praised for their effectiveness and user-friendly design, featuring technologies like soft silicone and long-lasting battery life. The brand's commitment to research and development has led to the creation of unique products like the ESPADA, an FDA-cleared device for acne treatment. With a customer-centric approach and a significant female workforce of 71%, Foreo continues to innovate in the beauty-tech industry. You can explore their range of innovative beauty-tech products on their official website.

GUM

GUM is recognized as one of the leading brands in the toothbrush market, known for its innovative and clinically designed products. The GUM Technique Deep Clean Toothbrush features soft, fine tapered bristles that reach over 400% deeper into hard-to-access areas below the gumline and between the teeth compared to standard toothbrushes. This design helps in effective plaque removal and provides a "dentist-office" clean feeling at home. The global toothbrush market, which includes brands like GUM, is projected to grow significantly, with the Asia Pacific region dominating the market share. As oral health awareness increases, brands like GUM are expected to benefit from the rising demand for advanced oral care solutions.

Waterpik

Waterpik is a leading brand in the oral care industry, particularly renowned for its high-performance water flossers and integrated oral health products. In 2023, the United States, where Waterpik is prominently represented, accounted for 32.1% of the water flosser market share, highlighting the brand's significant presence. Waterpik products, such as the Aquarius Professional WP-660, feature advanced technologies like pulse-modulation and multiple pressure settings, enhancing plaque removal and gum stimulation. The brand's cordless and countertop models cater to various consumer needs, including orthodontic and travel-friendly options. Waterpik's innovative designs and quality have made it a trusted name in oral health care.

Goby

Goby is highly regarded as one of the best producers of electric toothbrushes, known for its effective and innovative products. The Goby electric toothbrush features a small round brush head, similar to Oral-B, which has been clinically proven to be very effective in cleaning plaque off teeth. Users have praised Goby for its superior cleaning capabilities and minimalistic, stylish design. The toothbrush also includes a built-in light on the power button that reminds users when it's time to replace the brush head. In terms of market presence, Goby competes in a global electric toothbrush market valued at $3.2 billion in 2023, with rechargeable electric toothbrushes like Goby's accounting for 65% of total sales. For more details, visit Goby's official website.

Fairywill

Fairywill is a renowned brand in the electric toothbrush market, known for its innovative and effective oral care products. Their toothbrushes feature advanced sonic technology with 40,000 vibrations per minute, ensuring up to 300% more efficient stain removal compared to manual toothbrushes. Fairywill's products are designed for various oral needs, including clean, sensitive, and massage modes, and are particularly appealing to health-conscious individuals and families. The company's vision is to bring stylish, effective, and caring oral health tools to consumers, with a focus on intelligent dental and health management. Fairywill's electric toothbrushes are also noted for their eco-friendly design, requiring only the replacement of the brush head rather than the entire toothbrush. You can explore their range of advanced sonic toothbrushes.