Top Toilet Brands for Ultimate Comfort and Style

When it comes to selecting the right toilet for your home, the brand you choose can make a significant difference in terms of comfort, design, and durability. With numerous brands available on the market, each offering a variety of styles and technologies, making the right choice can feel overwhelming. From advanced flushing systems to eco-friendly designs, the best brands ensure high-quality performance and longevity for an essential household fixture. To help you navigate through the options, explore the list of top-performing toilet brands below.

Illustration of toilets

Best brands of toilets in 2025

Toto

Toto, a 101-year-old Japanese manufacturer, is renowned for its high-quality, innovative, and luxurious bathroom equipment, including toilets, bidets, and washlets. With a 60% market share in Japan, Toto is the world's largest toilet manufacturer, employing around 35,000 employees globally and generating net sales of close to 702.3 billion Japanese yen in the business year ended March 31, 2024. Toto's products are known for their advanced technological features, such as the TORNADO Flushing System, which uses only 1.0 or 1.28 gallons per flush. Despite its global success, Toto has faced challenges in the U.S. market, where it has been present since 1989 but has not yet achieved significant market penetration. The company is committed to environmental stewardship and sustainability.

Kohler

Kohler is a leading brand in the smart toilet market, known for its exceptional performance, advanced technology, and sleek designs. In 2022, the global smart toilet market, where Kohler is a key player, was valued at USD 8.1 billion and is expected to grow at a CAGR of 7% until 2032. Kohler's smart toilets offer features such as heated seats, nightlights, and advanced bidet functionality, enhancing user comfort and hygiene. The brand's commitment to innovation and quality has made it a preferred choice in regions like Europe, which held a 51% market share in 2022. Kohler's products are designed to meet the highest standards of performance and design. For more information on their products, visit Kohler's website.

American Standard

American Standard is a leading brand in the toilet industry, known for its high-quality and innovative products. It holds a significant market share, with its toilets and bidets being among the top choices for consumers. In the North American traditional toilet seat market, American Standard is one of the key players, contributing to the market's growth driven by robust real estate expansion and commercial construction activities. The brand's products are favored for their durability, enhanced hygiene features, and cost-effectiveness, making them a popular choice in both residential and commercial settings. American Standard, along with other major brands like Kohler and Glacier Bay, accounts for over 50% of the market share in the toilet and bidet subcategory.

Duravit

Duravit is a leading manufacturer of high-quality bathroom products, including toilets, with a rich history dating back to 1817 in Hornberg, Germany. The company reported a 16% increase in sales to EUR707 million in 2022, driven by successful new product launches and strong performance in segments like the Duravit No.1 range, SensoWash, bathtubs, and brassware. Duravit's global strategic plan and local production, supply, and procurement have been key factors in its success. The company is committed to sustainability, aiming to be climate-neutral by 2045 and employing resource-saving manufacturing methods. Duravit's products are known for their innovative design, practicality, and environmental responsibility.

Villeroy & Boch

Villeroy & Boch is a renowned manufacturer of innovative and stylish bathroom products, including toilets, with a rich history dating back to 1748. The company operates 14 production facilities and is present in over 125 countries, making it a leading supplier in the bathroom and wellness sector globally. Despite facing challenging economic conditions, Villeroy & Boch maintained a robust EBIT margin of 9.9% in the 2023 financial year, showcasing its resilience. The company's Bathroom & Wellness Division, although experiencing a 10% revenue decline, remains a significant segment, and strategic investments such as the acquisition of Ideal Standard Group's operating companies are expected to drive growth in 2024. Villeroy & Boch's commitment to quality and innovation has earned it a strong presence in both Europe and Asia.

Mansfield

Mansfield Plumbing Products, founded in 1929, holds a 94-year legacy as a prominent manufacturer of toilets, sinks, and other bathroom fixtures, having employed nearly 700 American workers at its peak and exported 51% of its sales to over 20 countries. Renowned for its "Made in America" products, the company experienced a significant surge in demand for American-made sanitaryware, with over 80% of consumers expressing willingness to pay a premium for U.S.-made goods. Despite its strong history, Mansfield Plumbing announced the closure of its Perrysville, Ohio factory by the end of 2023 due to unsustainable production conditions. The company was acquired by Organizacion Corona in 2004, aligning with Corona's global expansion strategy. The brand is lauded for its commitment to quality, performance, and environmental trends. For further details, visit their official website.

Gerber

Gerber, a prominent player in the global toilet market, is recognized for its high-quality and innovative toilet products. As part of the consolidated toilet industry landscape, Gerber, along with other leading brands like TOTO Ltd. and Kohler Co., contributes significantly to market growth. The toilet market, valued at $8.3 billion in 2021, is projected to reach $17.3 billion by 2031, growing at a CAGR of 7.6%. Gerber's products, such as the Maxwell(r) 1.28 gpf 12" Rough-In Two-Piece Elongated ErgoHeight(tm) Toilet, are popular for their efficiency and ergonomic design. The brand's engagement in strategic partnerships and extensive R&D activities further enhances its market share.

Saniflo

Saniflo is a leading brand in the macerating toilet market, renowned for its innovative and reliable products. Since 1958, Saniflo has sold over six million units worldwide, solidifying its position as a global leader in sanitary technology. The company's products, such as the Saniplus, enable the installation of full bathrooms up to 15 feet below the sewer line or 150 feet away, making them highly versatile. Saniflo's technology is distributed through 22 subsidiaries in 50 countries, and their products are known for their durability, low maintenance, and advanced features like dual flushing and smart toilet technology. With a commitment to quality and innovation, Saniflo continues to expand its product portfolio and geographical footprint.

Roca

Roca, a leading global brand in the design, production, and commercialization of bathroom solutions, achieved historic peak results in 2021 with a turnover of EUR2,053 million, EBITDA of EUR401 million, and net profits of EUR179 million. The company has consolidated its position in the bathroom sector through strategic acquisitions, such as the 74.9% stake in Royo bathroom furniture in 2021. Roca's focus on innovation, quality, and sustainability has made it a key player in the smart toilet market, which is expected to grow at a CAGR of 8.52% from 2024 to 2029. In 2023, Roca Group invested EUR153 million, a 13% increase from 2022, to enhance its capabilities and market presence. With a strong commitment to excellence and growth, Roca continues to be a major force in the bathroom solutions industry.

Jacuzzi

Jacuzzi Brands LLC is a prominent player in the global toilet market, known for its innovative and high-quality products. In 2022, smart toilets, a segment where Jacuzzi excels, held a market share of 35.7% in the smart bathroom industry due to advanced features like self-cleaning and self-deodorizing capabilities. The company is part of a highly consolidated market, with key players engaging in strategic partnerships and extensive R&D to enhance their market share. Jacuzzi's products are popular in both household and commercial settings, driven by features such as hands-free flushing, heated seats, and motion-activated seats. The global toilet market, which includes Jacuzzi's offerings, is projected to grow at a CAGR of 7.6% from 2022 to 2031, reaching $17.3 billion by the end of 2031.