Top Teeth Whitening Strip Brands for a Dazzling Smile

Teeth whitening has become a popular cosmetic dental treatment, with an array of over-the-counter options available. Among these, whitening strips have emerged as a convenient and effective solution for achieving a brighter smile at home. Brands such as Crest 3D White, Oral-B, and Colgate offer reliable and well-reviewed options that cater to various needs and sensitivities. If you're considering finding the perfect match to achieve that dazzling smile, explore the detailed rundown of the best teeth whitening strips available on the market below.

Illustration of teeth whitening strips

Best brands of teeth whitening strips in 2025

Crest 3D White

Crest 3D White, a brand by Procter & Gamble, is renowned for its effective and safe teeth whitening strips, endorsed by the American Dental Association for their efficacy in whitening natural teeth. These strips, such as Crest 3D White Whitestrips, remove up to 10 years of stains from coffee, wine, and smoking with a comfortable, no-slip experience. They are designed for daily use over 14 days and are available in variations like Crest 3D Whitestrips Gentle for sensitive teeth. The global teeth whitening market, which includes products like Crest 3D White, is expected to grow at a CAGR of 6.33% by 2026, with North America being a significant market segment.

Lumineux Oral Essentials

Lumineux Oral Essentials is a standout brand for teeth whitening strips, particularly for individuals with sensitive teeth and gums. Their products are clinically proven to whiten teeth without the sensitivity associated with hydrogen peroxide, using natural ingredients like Dead Sea salt, coconut oil, and lemon peel oils. In a clinical trial, Lumineux natural whitening strips were found to be as effective as Crest 3D Whitestrips, making them a viable alternative. The Lumineux Oral Essentials Whitening Strips are cruelty-free and can whiten teeth up to 14 shades. With over 100,000 users giving them 5-star reviews, they are a highly recommended option.

Zimba Whitening Strips

Zimba Whitening Strips are a top choice for teeth whitening, offering enamel-safe formulations that minimize sensitivity and ensure gentle yet powerful whitening. With natural, high-quality ingredients like hydrogen peroxide and carbamide peroxide, Zimba strips provide visible results in just a few uses, boosting confidence with every smile. Designed for ease of use and affordability, these strips are a cost-effective alternative to professional dental treatments. The global teeth whitening strips market, which Zimba is a part of, is projected to grow at a CAGR of 9.8% from 2022 to 2032, reaching a valuation of US$ 212 million by 2032. Zimba's commitment to health and effectiveness makes their strips a standout in the market. For more information, check out their Zimba Whitening Strips collection.

AuraGlow Teeth Whitening Kit

The AuraGlow Teeth Whitening Kit is highly regarded for its effectiveness and ease of use, utilizing 35% carbamide peroxide, a common and potent teeth whitening agent. In a clinical study, the kit showed an average shade improvement of 7.11 shades over 7 days, with some users achieving up to 10 shades of whitening. The product is known for causing minimal sensitivity and gum irritation, with 100% of subjects reporting no tooth pain or gum irritation after use. It is also praised for its convenience, with features like a self-timer and a pleasant-tasting gel. Recommended for use over 7 to 14 days, the kit is a popular choice for at-home teeth whitening.

Fairywill Teeth Whitening Strips

Fairywill Teeth Whitening Strips are highly regarded for their effectiveness and user-friendly design, offering visible results in just 2-3 days with full results achieved in 14 days. These strips contain a low concentration of hydrogen peroxide, typically no more than 10 percent, to minimize sensitivity and gum irritation. Designed with Advanced Seal Technology for a non-slip grip, the strips stay in place even while talking or drinking water. The whitening effect lasts up to 90 days and beyond, making them a cost-effective and long-lasting solution. Fairywill's products are dentist-recommended and gentle enough for sensitive teeth, effectively removing intrinsic and extrinsic stains from coffee, wine, and tea. For more detailed information, visit their sensitive teeth whitening strips page.

Colgate Optic White

Colgate Optic White is a leading brand in teeth whitening, offering a range of products that effectively remove surface stains and enhance teeth whiteness. Their toothpaste, such as the Optic White Pro Series, removes up to 6X more surface stains than ordinary non-whitening toothpaste after 2 weeks of use and is enamel-safe for daily use. The Colgate Optic White Professional Take-Home Whitening Kit, featuring a quick-dry whitening serum and a rechargeable LED device, achieves dramatic results in just 5 days with a 10-minute wear time, using 6% hydrogen peroxide. These products are designed for no tooth sensitivity, no gum irritation, and are safe for use on natural teeth. Colgate Optic White also offers various other products, including mouthwash and overnight whitening pens, to cater to different user preferences.

Rembrandt Whitening Strips

Rembrandt Whitening Strips are a leading brand in the teeth whitening market, known for their highly effective and scientifically proven products. The Rembrandt 1 Week Whitening Kit, available since 2018, offers 14 days of treatment and can remove up to 90 percent more stains than brushing alone in just one week. This kit is widely available at major retailers such as Walgreens, Walmart, and Target, with a suggested retail price of $24.99. As the original at-home teeth whitening brand, Rembrandt continues to innovate and provide consumers with the best smile results from the comfort of their own homes. With their custom-fit design, Rembrandt Whitening Strips ensure maximum efficacy and user convenience.

Spotlight Oral Care

Spotlight Oral Care is a leading brand in the teeth whitening market, known for its innovative and effective products. The company has seen significant growth, particularly in teeth whitening strips and "fast whitening" alternatives, which have become an everyday occurrence for many consumers. Their products, such as the Teeth Whitening System, feature clinically proven ingredients like Hydrogen Peroxide and are designed for convenience and safety, even for those with sensitive teeth. Spotlight Oral Care's expansion plans include a broader presence in Europe, the US, and the beauty category, reflecting the increasing demand for aesthetic oral care solutions. The brand's commitment to education and addressing consumer expectations around health and environment further solidifies its position in the market. For more information, visit their official website.

Sheer White! Dental Teeth Whitening Strips

Sheer White Dental Teeth Whitening Strips is renowned for its effective and safe teeth whitening solutions, often compared favorably to other brands like Crest 3D Whitestrips. These strips typically contain lower concentrations of whitening ingredients, such as hydrogen peroxide, which can still achieve significant color change, often 4-5 digital "V" shades lighter after 7 days and 8-9.5 shades lighter after 14 days. However, they may cause less dental sensitivity compared to higher concentration products, making them a popular choice for at-home use. The strips are designed for daily application, usually for 30 minutes, and are easy to use, following standard package instructions. This brand is favored for its balance between efficacy and user comfort.

Oral-B 3D White Whitestrips

Oral-B 3D White Whitestrips are renowned as one of the best producers of teeth whitening strips, offering noticeable results with their enamel-safe and effective products. These strips, accepted by the American Dental Association, can make teeth up to 8 levels whiter in just 14 days and remove over 15 years of tough set-in stains. The Advanced Seal Technology ensures a no-slip grip, allowing users to talk and drink water while whitening their teeth. Designed for sensitive teeth as well, the Oral-B 3D White Whitestrips Sensitive are a gentle option for those concerned about sensitivity. Introduced in 2000, these strips have become a trusted choice for at-home teeth whitening. For more detailed information, visit Oral-B 3DWhite Whitestrips.