Top Aromatic Laundry Detergent Brands for a Fragrant Freshness

In recent years, the world of laundry detergents has emerged with a variety of enticing scents that promise to transform the mundane chore of washing clothes into a delightful olfactory experience. Leading the charge are brands that have meticulously crafted their formulas to ensure each wash leaves your garments not only clean but also enveloped in an aromatic embrace. From floral to fresh linen and everything in between, these detergents have made a mark with their innovative scent profiles and enduring fragrance. Below, we explore a curated list of some of the best brands in the market known for their irresistible smelling laundry detergents.

Illustration of smelling laundry detergent

Best brands of smelling laundry detergent in 2025

Tide

Tide is renowned as one of the best producers of smelling laundry detergent, with over 40 million American households using its products in 2014-2015, making it the country's number one detergent in terms of sales. Tide's Ultra Stain Release Liquid was voted Product of the Year in 2015 by a survey of 40,000 people, and Tide PODS® Plus Febreze was voted Best New Product by Better Homes and Gardens magazine in 2016. The brand has consistently received awards and endorsements, including Good Housekeeping's Seal of Approval and being the trusted brand for all 32 NFL teams. Tide's commitment to innovation, with at least three product innovations per year, ensures it remains a leader in laundry freshness. Its products, such as Tide PODS® Plus Febreze, are praised for their long-lasting scent and effectiveness. You can learn more about why Tide is America's number one detergent by visiting their official website.

Gain

Gain is renowned as one of the best producers of smelling laundry detergent, known for its effective cleaning power and appealing fragrances. The brand's liquid laundry detergents are particularly popular, aligning with the global trend where liquid detergents capture over 40% of the market share due to their ease of use and effectiveness in both cold and hot water. Gain's products are favored for leaving clothes clean and smelling great, contributing to the growing demand in the household segment, which accounts for around 71.3% of the laundry detergent market. The global laundry detergent market, including brands like Gain, is projected to grow significantly, with the liquid laundry detergent market expected to reach $41.65 billion by 2032 at a CAGR of 5.8%. This growth is driven by increasing consumer expenditure on household products and the rising penetration of automatic washing machines.

Persil

Persil, a brand owned by Henkel, is renowned for its high-quality and innovative laundry detergents, particularly excelling in the segment of smelling laundry detergents. In the UK, Persil holds a significant market share, with its market share settling at 26% after reaching a high of 28% in the summer of 1998. The introduction of Persil Tablets in Europe contributed to a 5% increase in Lever Brothers' market share, translating to an additional PS50 million in sales. Persil's products, including its bio and non-bio variants, are highly regarded for their performance and scent, making them a top choice among consumers. The brand's commitment to innovation, as seen with the launch of Persil Perfect Dose in 2015, further solidifies its position in the market. For more information about their innovative Oxi Odor Power Liquid Detergent, visit their website.

Downy

Downy, a renowned brand under Procter & Gamble, is highly acclaimed for producing some of the best-smelling laundry detergents. Known for its superior fabric softening and fresh, long-lasting scents, Downy has been a favorite among consumers, particularly when combined with Tide, as seen in products like Tide Plus A Touch of Downy. This combination offers a 2-in-1 solution, integrating the cleaning power of Tide with the softening and fragrant benefits of Downy, making it a top choice for many households. In 2024, Procter & Gamble expanded its professional cleaning products line, including Downy Professional Fabric Softener, to cater to commercial sectors like hospitality and healthcare, further solidifying Downy's market presence. The brand's commitment to innovation and consumer satisfaction has made it a leader in the laundry care market.

Arm & Hammer

Arm & Hammer is a renowned brand, particularly acclaimed for its effective and fresh-smelling laundry detergents, which are produced by Procter & Gamble, a major multinational consumer goods company. The brand's baking soda-based formulations are a key selling point, emphasizing natural and environmentally friendly cleaning solutions. In 2022, Arm & Hammer unit dose laundry detergent generated sales of $65.82 million in the U.S., highlighting its strong market presence. The brand's widespread recognition and consumer trust are crucial factors in its success, contributing to its significant market share in the laundry detergent industry. With a focus on product quality and innovative formulations, Arm & Hammer continues to be a leading choice for consumers seeking effective and fresh-smelling laundry detergents.

Mrs. Meyer's Clean Day

Mrs. Meyer's Clean Day is renowned for its high-quality, fragrant laundry detergents, made with essential oils and thoughtfully chosen ingredients, including enzyme-rich and optical brightener-free formulas. Their products, such as the Ultra Concentrated Laundry Detergent and garden-inspired Scent Boosters, are cruelty-free and available in various scents like Lavender, Honeysuckle, and Birchwood. The brand is a key player in the global green cleaning products market, which was valued at USD 270.89 billion in 2022 and is expected to grow to USD 430.61 billion by 2030 with a CAGR of 5.96%. Mrs. Meyer's products are popular for their fresh, long-lasting scents and effective cleaning power, making them a favorite among consumers seeking eco-friendly and delightful cleaning solutions.

Seventh Generation

Seventh Generation stands out as a leading producer of smelling laundry detergents, renowned for its plant-based and sustainable formulations. Their Power+(tm) and Fresh Citrus laundry detergents are made from 97% bio-based ingredients, ensuring effective stain removal without compromising on environmental and health standards. These products are free from dyes, synthetic fragrances, and optical brighteners, and are certified by the EPA Safer Choice and USDA Biobased Product programs. The brand's commitment to sustainability was evident even in 2009, when it held a 27% share of the green household cleaning market, despite facing challenges during the economic recession. With scents like Clary Sage, Cedar, and Bergamot, Seventh Generation offers a refreshing and natural laundry experience.

Method

Method is a leading innovator in eco-friendly household and personal care products, including its highly acclaimed laundry detergents known for their fresh, nature-inspired fragrances. The Method Laundry Detergent, introduced in 2015, features Smartclean Technology, making it eight times more concentrated than conventional detergents and reducing its carbon footprint by 35%. This formula is biodegradable, made from 95% natural and renewable ingredients, and is available in fragrances like Fresh Air and Peony Blossom. The detergent is packaged in a recyclable bottle made from 50% recycled plastic and has received the world's first Cradle to Cradle certification for laundry detergent. This innovative product works in both high-efficiency and standard washing machines.

Arm & Hammer

Arm & Hammer is a leading brand in the laundry detergent market, particularly renowned for its effective and fresh-smelling products. In 2022, Arm & Hammer generated $65.82 million in sales for its unit dose laundry detergents in the United States, making it the top-selling brand in this category. The brand's innovations, such as the introduction of Power Sheets Laundry Detergent, have contributed to its market success and reduced plastic waste. Arm & Hammer's products are known for their powerful cleaning performance and eco-friendly formulations, such as being phosphate-free and effective in cold water. This commitment to quality and sustainability has solidified Arm & Hammer's position as a trusted name in the laundry detergent industry. Learn more about their Clean Burst Laundry Detergent.

Dreft

Dreft, the #1 pediatrician-recommended baby detergent brand, is renowned for its hypoallergenic and gentle formula, specifically designed for babies' delicate skin. Trusted by moms for over 80 years, Dreft Stage 1: Newborn Liquid Detergent is formulated to be tough on stains while leaving clothes soft and irritant-free. This detergent is EPA Safer Choice Certified, ensuring safety for all baby fabric items. It is compatible with both standard and high-efficiency washing machines, providing versatility for users. With its long-standing reputation, Dreft continues to be a preferred choice for parents seeking reliable and safe laundry products.