Scent-sational Picks: Top Brands for Wax Melts Delight

Scented wax melts have become a popular choice for those looking to enhance the ambiance of their homes with delightful aromas. Many brands have emerged, offering a wide range of fragrances and unique designs to suit various preferences. From luxurious options that promise long-lasting scents to more affordable yet equally satisfying melts, the market is brimming with choices for any scent enthusiast. If you're curious about the top contenders and want to find the perfect wax melt for your space, read on to discover our curated list of the best brands.

Illustration of scented wax melts

Best brands of scented wax melts in 2025

Yankee Candle

Yankee Candle is a leading producer of scented wax melts, known for its high-quality products and innovative scents. In 2023, the global wax melts market, which Yankee Candle is a key player in, was valued at USD 3.47 billion, with North America dominating the market with a share of around 34%. Yankee Candle's products, such as those in the Well Living Collection, have contributed to the market growth by offering safe, versatile, and practical alternatives to traditional candles. The paraffin wax segment, which Yankee Candle heavily utilizes, held a significant revenue share of around 30% in 2023 due to its affordability and widespread availability. Despite some consumer concerns about scent throw, Yankee Candle remains a prominent brand in the wax melts market.

Scentsy

Scentsy is a leading brand in the scented wax melts market, known for its high-quality, innovative products. Scentsy Bars, their flagship product, are made from a custom paraffin wax blend and fragrance oils, ensuring long-lasting and authentic scents. These wax melts are heated in handcrafted warmers, providing a safe and flame-free alternative to traditional scented candles. Scentsy operates in 11 countries and sells products through a network of consultants, contributing to the global wax melts market valued at USD 3.33 billion in 2022, which is expected to grow at a CAGR of 5.7% from 2023 to 2030. The brand's products are manufactured entirely in-house at their facility in Meridian, Idaho.

Bath & Body Works

Bath & Body Works is a leading producer of scented wax melts, known for its high-quality and diverse range of fragrances. The brand has contributed significantly to the global wax melts market, which was valued at USD 3.33 billion in 2022 and is expected to grow at a CAGR of 5.7% from 2023 to 2030. Bath & Body Works' products are popular for their long-lasting fragrances and ease of use, making them a favorite among consumers seeking to create a cozy and inviting atmosphere. The brand's strong presence in the North American market, which held around 34% of the global market share in 2023, further underscores its influence. With the increasing demand for home fragrance products, Bath & Body Works continues to innovate and expand its product offerings.

Goose Creek Candle

Goose Creek Candle is renowned for producing high-quality scented wax melts, offering a flameless and safe alternative to traditional candles. Their wax melts, made from premium ingredients approved by the IFRA, provide a strong and long-lasting aroma that lasts between 50 to 80 hours. These products are ideal for various spaces, including bathrooms, bedrooms, and living rooms, and are free from soot and fire hazards when used correctly. The brand's commitment to quality and safety ensures a delightful and worry-free experience for users. With a wide range of unique and complex fragrance blends, Goose Creek Candle stands out in the market.

Woodwick

WoodWick is a renowned brand in the scented wax melts and candle market, known for its innovative Pluswick(r) Innovation technology that creates a soothing crackling sound as the wooden wick burns. Their candles, such as the Hourglass and Trilogy styles, offer a clean and smoke-free burn using a blend of soy and paraffin wax, ensuring an even burn and a pleasant aroma. WoodWick candles are popular for their unique sound and long-lasting fragrance, with some styles burning for up to 75 hours. The brand is part of the growing wax melts market, which is expected to reach USD 5.19 billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030. WoodWick's products are favored for their safety, as they eliminate the risk of open flames and soot production, making them a preferred choice for home fragrance. For more details, you can visit their official website.

ScentSationals

ScentSationals is a prominent player in the wax melts market, known for its high-quality scented wax melts that cater to various household and commercial applications. The global wax melts market, which includes brands like ScentSationals, was valued at USD 2.84 billion in 2022 and is expected to reach USD 4.26 billion by 2030, growing at a CAGR of 5.21% during the forecast period. Household applications dominate the market, with around 61% of the market share in 2023, reflecting the strong demand for scented wax melts like those offered by ScentSationals. The increasing consumer awareness of environmental and health hazards is driving the demand for eco-friendly wax materials such as beeswax and soy wax, which are often used by ScentSationals. This trend is expected to continue, with the Asia Pacific region anticipated to witness the fastest CAGR during the forecast period.

Febreze

Febreze, a renowned brand in the home fragrance industry, is a significant player in the scented wax melts market, known for its high-quality and effective odor-fighting products. The global wax melts market, which includes brands like Febreze, was valued at USD 3.47 billion in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2030. Febreze's products, including their wax melts, contribute to this growth by offering a convenient and customizable way to fill living spaces with delightful scents. The brand's popularity is driven by consumer demand for safe and effective home fragrance alternatives, with North America, where Febreze is well-established, holding around 34% of the market share in 2023. The increasing trend of self-care and aromatherapy further boosts the demand for Febreze's scented wax melts.

Candleberry

Candleberry is renowned as one of the top producers of scented wax melts, known for its high-quality products that appeal to safety-conscious consumers. The brand leverages the non-flammable properties of wax melts, which is a significant selling point, especially in regions like North America where safety and home decor are paramount, with the region holding around 34% of the global market share in 2023. Candleberry's products often feature innovative scents and versatile usage, making them a popular choice for household applications, which dominated the market with a 61% share in 2023. The brand's focus on integrating paraffin wax with advanced fragrances aligns with market trends, where paraffin wax melts held around 30% of the global market revenue in 2023. As the global wax melts market is expected to grow at a CAGR of 6.1% from 2024 to 2030, Candleberry is well-positioned to capitalize on this growth.

Glade

Glade, owned by S.C. Johnson & Son, is a prominent player in the fragrance wax melts market, known for its high-quality and diverse range of scented products. The brand contributes significantly to the market's growth, which is expected to reach USD 4.1 billion by 2033, growing at a CAGR of 5.2% from 2024 to 2033. Glade's products are popular for their convenience, safety, and cost-effectiveness, making them a preferred choice among consumers seeking home fragrance solutions. The brand's strong distribution network and marketing efforts have helped it capture a significant market share. Glade's commitment to innovation and customer satisfaction has solidified its position as one of the best producers of scented wax melts.

Happy Wax

Happy Wax is a leading producer of scented wax melts, known for its all-natural soy wax infused with essential oils, made in the USA, and free from parabens, paraffin, and phthalates. With over 40 scents available, Happy Wax offers concentrated, room-filling fragrances that are healthier and safer alternatives to traditional candles. The brand's innovative silicone dish design makes swapping scents easy and mess-free. Happy Wax has gained the trust of over 200,000 customers due to its commitment to natural and safe ingredients. The company's products are part of a growing wax melts market, which is expected to reach USD 4.41 billion by 2030, growing at a CAGR of 5.4% from 2024 to 2030.