Top Sanitary Ware Brands: Elevate Your Bathroom Experience

In today's homes, where style meets practicality, the right sanitary ware can dramatically elevate any bathroom space. A well-chosen piece can seamlessly blend functionality with aesthetics, enhancing both comfort and class. With a burgeoning market saturated with numerous brands, selecting the best can be daunting as each promises distinctive features and cutting-edge designs. For a comprehensive guide to the top sanitary ware brands that marry quality with sophistication, explore our curated list below.

Illustration of sanitary ware

Best brands of sanitary ware in 2025

Kohler

Kohler is a leading brand in the sanitaryware and kitchen and bath fixtures market, holding a significant market share. In 2023, Kohler maintained a 14.3% unit share and a 16% dollar share in the kitchen and bath fixtures market, solidifying its position as a top brand. The company has seen steady performance, with a slight increase in dollar share from the previous year. Kohler's products are known for their superior quality and technological advancements, contributing to its strong market presence. The brand continues to be a favorite among consumers, with 20% of brand consideration rates in the kitchen and bath fixtures segment. For more information, visit their website: Kohler's Kitchen and Bath Fixtures.

American Standard

American Standard is a renowned brand in the sanitary ware market, known for its high-quality and innovative products. The company has been a significant player, contributing to the global sanitary ware market, which was valued at $11.75 billion in 2022 and is expected to grow at a CAGR of 5.30% until 2030. American Standard's products, such as toilets, sinks, and faucets, are popular for their durability and aesthetic appeal, making them a favorite in both residential and commercial settings. The brand's commitment to hygiene and convenience, as seen in their touchless faucets and smart toilets, aligns with the growing demand for advanced sanitary ware solutions. With a strong presence in the Asia-Pacific region, which is anticipated to be the fastest-growing market segment, American Standard continues to drive market growth.

TOTO

TOTO is a leading global manufacturer of sanitary ware and bathroom accessories, renowned for its innovative products such as the Washlet, a toilet seat with an integrated bidet. In 2024, TOTO achieved a decade-high in net sales, generating close to 702.3 billion Japanese yen. The company holds a significant market share, with 30.89% of the smart toilets market in 2019. TOTO's products are designed to offer high-class quality and are used in many hotels and resorts worldwide. The company is also a major player in the broader sanitary ware market, which was valued at USD 33 billion in 2023.

Duravit

Duravit, a leading global producer of sanitary ware, has been committed to sustainability and innovative design since its founding in 1817. The company, headquartered in Hornberg, Germany, operates 12 production sites worldwide and employs over 7,000 people, with sales of 715.8 million euros in 2022. Duravit has successfully reduced water consumption in its toilets from 6 to 3 liters per flush, resulting in a significant saving of around 290 million cubic meters of water annually. With a strong commitment to sustainability, the company aims to become carbon-neutral by 2045 and has initiated a climate-neutral ceramics production site in Canada, set to save over 9,000 tons of CO2 per year. Duravit's products are known for their longevity, offering a lifetime guarantee on ceramic items. For more details about their sustainability efforts and product offerings, visit their official website.

Grohe

Grohe, a leading German manufacturer of sanitary fittings, is renowned for its innovative and luxurious bathroom solutions. As Europe's biggest manufacturer of sanitary fittings, Grohe held an 8% share of the global market as of 2010 and generated EUR1.35 billion in consolidated sales revenues in 2017. The company, now part of the Japanese Lixil Group since 2014, employs around 6,000 people worldwide and has introduced cutting-edge products like the GROHE SmartControl and EcoJoyTM, emphasizing sustainability and user comfort. Grohe's products are specified in iconic architectural projects globally, highlighting its commitment to design, technology, and sustainability. The company's expansion includes a majority stake in the Chinese sanitary fittings producer Joyou, further solidifying its global presence.

Villeroy & Boch

Villeroy & Boch is a renowned producer of sanitary ware, boasting a 275-year history and a strong presence in the global market. The company generates significant revenue from its Bathroom & Wellness segment, which accounts for two-thirds of its total revenues, offering products such as ceramic sanitary ware, shower toilets, and bathroom furniture. With operations in around 125 countries, Villeroy & Boch is a key player in the sanitary ware industry, which is expected to grow at a CAGR of 6.1% from 2023 to 2032. The company's innovative products, such as the DirectFlush WC and ViClean 100 shower toilets, highlight its commitment to hygiene and technology. Villeroy & Boch's sales have exceeded one billion euros in the first nine months of 2024, demonstrating its robust market position. For more details, visit their official website.

Roca

Roca Group is a leading international player in the sanitary ware market, known for its commitment to quality, innovation, design, and sustainability. In 2020, Roca produced nearly 30.3 million pieces of sanitary ware, showcasing its significant production capacity. The company holds a substantial market share, with prominent players like Roca accounting for over 25-30% of the market in 2023. Roca's products are preferred globally, with a strong presence in both residential and commercial sectors. The company's focus on R&D ensures it maintains a competitive edge by integrating cutting-edge technologies into its designs. For more information about Roca's innovative products, visit their official website.

Hansgrohe

Hansgrohe, a German multinational group founded in 1901, is a leading producer of high-quality sanitary ware, including faucets, showers, and bathroom accessories. In 2022, the company achieved a record sales figure of EUR1.528 billion, with a 13.9% increase in foreign business and a 6.2% growth in domestic sales in Germany. Hansgrohe supplies its products to over 150 countries and generated 76% of its sales abroad in 2022. The company has seven wholly-owned production facilities globally and has won over 700 design prizes since 1974. Hansgrohe continues to expand, with significant investments in new production plants and a focus on sustainability. Learn more about their financial results for 2022.

Geberit

Geberit, a European market leader in sanitary products, boasts a strong global presence with around 12,000 employees in approximately 50 countries. The company generated net sales of CHF 3.4 billion in 2022 and operates 26 production facilities worldwide. With a history dating back to 1874, Geberit is renowned for its innovative, high-quality, and durable sanitary products, contributing positively to the industry, society, and the environment. Geberit's market shares are significant, reaching up to 25% in some core markets and product segments. The company is listed on the SIX Swiss Exchange and has been included in the SMI (Swiss Market Index) since 2012. For more details about Geberit's impact and operations, visit their official website.

Jaquar

Jaquar Group is a leading producer of sanitary ware, established in 1960, with a global presence in over 55 countries. The company manufactures 3.3 million sanitary ware pieces annually and employs over 12,000 people, including 2,400 service technicians. Jaquar has 7 manufacturing units, including one in South Korea, spread over 3,30,000 sq.m., and operates 21 orientation centres in India and over 40 Jaquar World stores globally. The company has expanded its manufacturing facility in Bhiwadi, Rajasthan, making it the world's largest faucet manufacturing plant in a single unit, producing 1,25,000 faucets a day. Jaquar's revenue exceeds INR 6565 Crores for the 2023-24 financial year. For more detailed information about their comprehensive range of sanitary solutions, visit their official website.