Top Sanitary Fittings Brands for a Chic Bathroom Upgrade

In today's rapidly advancing world of interior design and home improvement, choosing the right sanitary fittings is crucial for achieving both functionality and aesthetic appeal in bathrooms and kitchens. With an overwhelming array of brands available, finding the perfect match for your home can seem daunting. Fortunately, a select few brands have risen to the top, consistently recognized for their quality, innovation, and design. To explore the leading names in sanitary fittings and discover which might be the best fit for your needs, read on below.

Illustration of sanitary fittings

Best brands of sanitary fittings in 2025

Kohler

Kohler is a leading brand in the kitchen and bath fixtures market, holding a significant market share. In 2023, Kohler maintained a 14.3% unit share and a 16% dollar share in the kitchen and bath fixtures market, with a year-over-year increase of 1 percentage point in dollar share. The brand is known for its superior quality and has been a top choice for consumers, with 20% of consumers considering Kohler for their kitchen and bath needs. Kohler's dominance is also reflected in its average price point, contributing to the industry's average price of $223 per fixture in 2023. As a well-established brand, Kohler continues to lead the market in both unit and dollar share. For more information about their offerings, visit the Kohler official website.

Grohe

Grohe, a leading German manufacturer of sanitary fittings, is recognized as Europe's largest producer in this sector, holding an 8% share of the global market and 15% of the German market. In 2010, the company faced a EUR54.8 million fine by the European Commission for its involvement in a cartel, but has since implemented strict competition law compliance measures. In 2011, Grohe acquired a 72% stake in the Chinese company Joyou to strengthen its presence in the Asian market. As part of the Lixil Group since 2014, Grohe generates significant revenues, such as EUR1.35 billion in 2017, and employs around 6,000 people worldwide. The company is celebrated for its innovative products, including the GROHE SmartControl and EcoJoyTM, which highlight sustainability and luxury.

TOTO

TOTO is a leading global manufacturer of sanitary ware and bathroom accessories, renowned for its innovative products such as the Washlet, a toilet seat with an integrated bidet. In the business year ended March 31, 2024, TOTO achieved net sales of approximately 702.3 billion Japanese yen, marking a decade-high. The company holds a significant market share, with 30.89% of the smart toilets market in 2019. TOTO, along with other prominent players like Kohler and LIXIL, dominates the sanitary ware industry, accounting for over 25-30% of the market share in 2023. Their commitment to R&D and strategic expansions has solidified their position as a top producer in the industry. For more detailed insights, refer to TOTO's net sales statistics.

Hansgrohe

Hansgrohe is a leading global manufacturer of high-quality sanitary fittings, including faucets, showers, and bathroom accessories, with sales reaching EUR1.528 billion in 2022, an 11.9% increase from the previous year. The company, based in Schiltach, Germany, employs over 5,639 people worldwide and supplies its products to more than 150 countries, with 76% of its sales generated abroad. Hansgrohe has seen significant growth in markets such as China, India, and Germany, and it continues to invest in sustainability and innovation, including the conversion of its production sites to green power. The company also expanded its product range in 2022 by entering the sanitary ceramics and bathroom furniture market. With a strong global presence and continuous growth, Hansgrohe remains a top choice for premium sanitary fittings.

Moen

Moen is one of the leading brands in the bathroom fixtures market, renowned for its high-quality and innovative products. In 2022, Moen held a 17% market share in terms of units sold, establishing itself as the top brand in this category. Additionally, Moen secured a 16% dollar share, placing it second only to Kohler, which had a 22% dollar share. Moen's products, such as its smart faucets introduced in 2022 with hands-free operation, significantly contribute to its strong market presence. The brand continues to be a favorite among consumers, with a brand consideration rate of 20% in the Kitchen & Bath Fixtures market.

Roca

Roca Sanitario S.A.U. is a leading producer of sanitary fittings, known for its high-quality and innovative products. In 2021, Roca Group achieved historic peak figures, including a turnover of EUR2,053 million, EBITDA of EUR401 million, and net profits of EUR179 million, highlighting its financial strength and market dominance. The company focuses on optimizing processes and expanding its specialization in the bathroom sector, having divested its ceramic tiles division to concentrate on bathroom business. Roca, along with other major players like Kohler Co. and TOTO, accounts for over 25%-30% of the sanitary ware market share as of 2023. The company's commitment to R&D and integration of cutting-edge technologies ensures it maintains a competitive edge in the industry. For more detailed information, please visit their official website.

American Standard

American Standard is a leading brand in the sanitary fittings market, known for its high-quality and durable products. The global bathroom fittings market, which includes American Standard, is projected to reach $74.2 billion by 2027, growing at a CAGR of 7.02% from 2021 to 2027. American Standard, along with other major players like Kohler and TOTO, contributes significantly to this growth driven by increasing urbanization and consumer demand for aesthetically appealing and sustainable bathroom fixtures. The ceramic sanitary ware market, a segment where American Standard operates, is expected to grow at a CAGR of 9.4% from 2024 to 2030, with North America witnessing the fastest growth at 11.0%. American Standard's commitment to innovation and sustainability aligns with the market's increasing focus on eco-friendly solutions. For more information, visit the American Standard website.

Duravit

Duravit is a leading manufacturer of sanitary fittings, renowned for its innovative combination of technology and design. In 2019, the company achieved a 4.8% increase in total revenues, reaching EUR486.8 million, despite low global economic growth. Duravit's success is driven by products like the SensoWash(r) Starck f, which seamlessly combines iconic design with maximum comfort, and its high-end series developed in collaboration with sieger design. The company reported a record sales figure of EUR707 million in 2022, marking a 16% increase from the previous year, and ambitiously aims to reach EUR1 billion in sales by 2025. Duravit's global strategic plan and focus on green energy generation are key factors in its continued growth. For more information on their innovative products, visit their official website.

Villeroy & Boch

Villeroy & Boch, a brand with a rich tradition since 1748, is renowned for its timeless quality, modern design, and outstanding innovation in sanitary fittings. As a major player in the global sanitary ware market, the company is expected to contribute to the sector's growth, which is projected to reach USD 17.76 billion by 2030 with a CAGR of 5.30% from 2023 to 2030. Villeroy & Boch's products, including bathroom and wellness solutions, are distinguished by their noble impression, intuitive manageability, and long-lasting quality. The company operates in over 125 countries worldwide and includes subsidiaries like Gustavsberg and Sanipa, enhancing its product portfolio with functional and aesthetic designs. With its commitment to quality and innovation, Villeroy & Boch continues to be a leading name in the sanitary ware industry.

Delta Faucet

Delta Faucet Company, a leading manufacturer of residential and commercial faucets, operates as a division of Masco Corporation. With an estimated annual revenue of $696.1 million and a workforce of 1981 employees, the company has established itself as a significant player in the market. Along with major companies like Moen and Kohler, Delta Faucet accounts for over 45% of the kitchen faucets market share as of 2023. Known for its innovative and human-first approach to design, the company aims to transform daily interactions with water. Delta Faucet is also a key player in the United States bath fitting market, competing with brands like Kohler, American Standard, and TOTO.