Top Pillow Brands for a Dreamy Night's Sleep

Getting a good night's sleep is crucial for overall health and well-being, and the right pillow can make all the difference. Finding the best pillow brand involves considering factors such as comfort, support, durability, and value for money. Brands that consistently receive high praise from both customers and experts have carved out significant positions in the market. In this article, we'll explore some of the top pillow brands that have made a name for themselves by offering exceptional quality and comfort. Keep reading to discover which brands stand out and why they might just meet your sleep needs.

Illustration of pillows

Best brands of pillows in 2025

Tempur-Pedic

Tempur-Pedic is a leading brand in the pillow industry, renowned for its premium products crafted from proprietary TEMPUR(r) pressure-relieving material. In 2006, the company saw a 25% increase in domestic pillow unit volume and a 13% global increase, reflecting its strong market performance. Tempur-Pedic's pillows, including the Symphony pillow, have significantly impacted sales, enhancing the brand's reputation for quality and comfort. As part of Tempur Sealy International, which dominates the U.S. bedding market, Tempur-Pedic ranks among the top-selling mattress and pillow brands. The brand's dedication to innovation and customer satisfaction has earned it high rankings in industry reports and customer satisfaction studies.

MyPillow

MyPillow, operated by My Pillow, Inc., is a leading producer of pillows, renowned for its high-quality products and strong online presence. In 2023, the company generated impressive eCommerce net sales of $82.4 million, primarily in the United States. MyPillow's website attracts significant traffic, with 1.4 million total visits and a bounce rate of 45.85% over the last month. The brand specializes in the Furniture & Homeware category, particularly in pillows, and is known for its national focus. MyPillow's products are popular among various age groups, with the largest segment being 55-64 year olds.

Coop Home Goods

Coop Home Goods is a renowned brand in the pillow industry, celebrated for its high-quality and affordable products. Founded in 2013, the company has demonstrated rapid revenue growth, exceeding the industry average, and boasts a strong market share. The Coop Home Goods Original Pillow, in particular, has been rated as the best overall pillow by the Good Housekeeping Institute Textiles Lab, outperforming more expensive alternatives with a perfect score for ease of use and performance. This pillow is versatile, suitable for all sleeping positions, and features adjustable memory foam for customized support. With a 100-day return window and the option to wash both the cover and fill, Coop Home Goods ensures customer satisfaction. For more details on their pillow collection, visit their official website.

Casper

Casper, a renowned brand in the sleep industry, has expanded its product line to include high-quality pillows, leveraging its successful direct-to-consumer business model that gained 1.5 million customers within five years of operation. In 2020, Casper generated $497 million in revenue, with a significant portion coming from its diversified product offerings, including pillows and other sleep accessories. The company's efforts to penetrate the "sleep economy" involve innovative products like smart pillows, contributing to the growing demand for sleep-related products. Casper's strong brand equity, with 31% aided awareness and 80% net positive brand sentiment, positions it as a competitive player in the market. Despite challenges, Casper continues to innovate and expand its product range to meet consumer demands.

Layla

The Layla brand is renowned for producing high-quality pillows, particularly the Layla Kapok Pillow, which has garnered over 3,000 reviews with an average rating of 4.5 out of 5 stars. This pillow is highly rated for its medium firm feel, suitability for side and back sleepers, and its copper-woven cover that stays cool to the touch. The combination of copper and kapok materials ensures excellent ventilation and heat regulation, making it ideal for those prone to overheating. Despite requiring regular fluffing, the pillow provides restful sleep night after night. Layla Sleep's emphasis on cooling performance is a significant factor in its popularity.

Purple

Purple Innovation, a leading brand in the sleep industry, has demonstrated significant growth and strategic advancements, particularly in its wholesale channel, which saw a remarkable 33.1% increase in revenue in the first quarter of 2024. Despite flat direct-to-consumer (DTC) sales, the company's focus on premium product assortments and expanded wholesale partnerships has driven positive results. Showroom sales increased by 11.3%, and the brand added approximately 100 new wholesale doors, highlighting its strong market presence. Purple's shift to higher-ticket mattresses and innovative marketing campaigns, such as the "Sleep Better, Live Purple" initiative, are pivotal factors in its growth strategy. The company aims to achieve positive adjusted EBITDA in the second half of 2024 and has maintained a full-year revenue outlook of $540 million to $560 million. For more details on Purple's recent growth, visit this comprehensive article.

Snuggle-Pedic

Snuggle-Pedic is recognized as one of the leading brands in the U.S. pillows market, known for its high-quality pillows that offer exceptional comfort and support. As part of the market, Snuggle-Pedic contributes to the segment that held a significant market share, with synthetic pillows, such as those offered by Snuggle-Pedic, accounting for approximately 25% of the market share in 2023. The brand's products are popular for their durability and affordability, making them a preferred choice among consumers. Snuggle-Pedic is listed among key players in the market, including other notable brands like Hollander Sleep & Decor and TEMPUR-PEDIC NORTH AMERICA, LLC. The U.S. pillows market, which includes Snuggle-Pedic, is projected to grow at a CAGR of 5.97% from 2024 to 2032, reaching USD 6,340.43 million by 2032.

Brooklinen

Brooklinen is renowned as one of the best producers of pillows, particularly praised for its luxurious and comfortable offerings. The Brooklinen Plush Down Pillow, filled solely with down clusters, is highly recommended for stomach sleepers and boasts a 365-night trial period and a 2-year warranty. With over 3,500 reviews on their website, 73% of customers have given the pillows a 5-star rating, highlighting their sumptuous softness and value for money. The brand has seen significant growth, with its revenue "well into nine figures" and a 29% year-over-year growth in its Amazon business. Brooklinen's products are known for their high-quality materials and craftsmanship, making them a leader in the bedding and linen industry.

Saatva

Saatva is renowned for producing high-quality pillows, particularly the Saatva Latex Pillow, which combines durable latex support with the plushness of down alternative microdenier fibers. This pillow is suitable for all sleep positions and is praised for its breathability and hypoallergenic properties, making it ideal for hot sleepers and those with allergies. With a 4.8-star rating from over 175 reviews, it is a top recommendation. The pillow comes in two lofts (5" and 6-7") and features machine-washable components, although the latex core is not washable. Saatva's commitment to quality and customer satisfaction is evident in their 45-night return window and one-year limited warranty.

Parachute Home

Parachute Home is renowned for producing some of the best pillows on the market, particularly their down pillows filled with 85% European white down clusters and 15% down and feather fibers. These pillows are encased in 100% cotton sateen shells with double-stitched piping seams, ensuring durability and a luxurious feel. With a 60-day trial period and a 3-year warranty, Parachute Down Pillows have garnered an average of 4 out of 5 stars from 1,773 reviews, highlighting their excellence in comfort and support for back, stomach, and side sleepers. The pillows are also OEKO-TEX Standard 100 certified, making them ideal for those with sensitive skin. Parachute's commitment to quality and sustainability has solidified their position in the home bedding market.