Top Pillow Brands for Ultimate Comfort and Support

Choosing the right pillow is essential for a good night's sleep, and there are several brands that have garnered a reputation for their quality and innovation in this field. Leading the list are industry staples like Tempur-Pedic, known for their memory foam technology, and MyPillow, which offers customized support options. Downluxe and Snuggle-Pedic also make the list with their hypoallergenic and eco-friendly materials, catering to a variety of sleep preferences. For a detailed breakdown and a comprehensive list of the best pillow brands, explore the information below.

Illustration of pillow

Best brands of pillow in 2025

Tempur-Pedic

Tempur-Pedic is a leading brand in the pillow market, renowned for its advanced memory foam technology that provides unparalleled pressure relief and comfort. In 2006, the company reported a 13% increase in worldwide pillow unit growth, with a significant 25% increase in domestic pillow unit volume, setting new all-time quarterly records. Tempur-Pedic pillows are highly adaptable, contouring to the body for optimal support, and are particularly praised for their motion isolation and durability, with a 10-year warranty on maintaining their shape. The brand has also introduced innovative products like the Symphony pillow and pillows with antimicrobial-treated covers to reduce dust mites and allergens. Tempur-Pedic's commitment to improving sleep technology has earned it multiple awards, including J.D. Power's highest ranking in customer satisfaction for mattresses purchased online from 2021 to 2024. For more information, visit their official website.

Coop Home Goods

Coop Home Goods is a renowned brand in the pillow industry, founded in 2013, known for its high-quality, adjustable, and hypoallergenic pillows. The company has achieved significant milestones, including selling over 1 million pillows and expanding its product line to over 50 items, largely attributed to its successful partnership with Amazon. Coop Home Goods boasts a strong market share and revenue growth that exceeds the industry average, with annual revenue of $3.47 million and a revenue growth rate that has been steady since its founding. Their pillows, such as the Original Adjustable Pillow, are highly rated by Consumer Reports for their adaptability and comfort for various sleeping styles. The brand's products are also machine-washable and come with a 100-night in-home trial. For more information, visit their collections page.

Casper

Casper, a pioneering brand in the sleep industry, has also made a significant impact in the pillow market. Despite its primary focus on mattresses, Casper's expansion into pillows and other sleep products has been noteworthy. The pillow market, which Casper is a part of, is expected to grow by USD 11.58 billion from 2020 to 2025, with a CAGR of 5.96%, and North America is anticipated to contribute 36% of this growth. Casper's innovative products and strong brand equity, built on its successful direct-to-consumer model, have helped it stand out in a highly competitive market. However, the company's financial challenges, such as high advertising costs and operational inefficiencies, have impacted its overall profitability.

Purple

Purple Innovation is a leading premium mattress and pillow brand, known for its innovative Gel Grid technology that provides superior comfort and support. The company has seen significant growth, with net revenue of $145.9 million in the fourth quarter of 2023, a 1.1% increase year-over-year, and a gross margin increase to 40.7% in the second quarter of 2024. Despite challenges, Purple has maintained its position as a premium brand, with direct-to-consumer revenue increasing by 4.3% in the fourth quarter of 2023. The company's focus on product innovation and efficient marketing has helped in capturing market share and improving sales trends across all channels. Purple's products are available in over 1,000 retail stores and online, making it a widely accessible brand.

MyPillow

MyPillow, founded by Mike Lindell in 2004, is a renowned producer of pillows, especially recognized for its shredded polyurethane foam fill that aids in keeping sleepers cooler; however, some testers noted that the foam chunks could be bothersome. The company's Premium pillow ranked in the top half of Consumer Reports' ratings, whereas the Classic pillow was placed in the bottom half due to reduced stuffing and slower bounce-back. Despite receiving mixed reviews, MyPillow has sustained a strong presence in the market, with its website receiving over 1.4 million visits per month, predominantly from the United States. The company has encountered challenges, including a defamation lawsuit from Dominion and the loss of significant retail partners. Nevertheless, MyPillow remains a recognizable brand in the U.S. pillows market, which is anticipated to expand to USD 4.28 billion by 2030.

Saatva

Saatva, a pioneering direct-to-consumer mattress brand, has also made a significant impact in the pillow market with its high-quality, handcrafted products. Founded in 2010, Saatva has seen remarkable growth, with sales jumping 53% during the pandemic years and reaching $415 million in 2021. The company is known for its luxury mattresses and bedding, including pillows, which are delivered through a network of 159 distribution centers. Saatva's expansion into brick-and-mortar stores, with plans to open over 50 showrooms, further enhances its reach. The brand's commitment to premium quality and customer satisfaction sets it apart in the market. For more details about their offerings, visit Saatva's official website.

Brooklinen

Brooklinen, a leading e-commerce disruptor in the home essentials industry, has established itself as a top producer of high-quality pillows, particularly through its sub-brand Marlow. Launched in 2021, Marlow offers a best-in-class pillow designed to resolve common sleep complaints, featuring adjustable firmness, cooling-infused memory foam, and a breathable mesh. Marlow pillows are available in standard and king sizes, priced at $65 and $85 respectively, with discounts for bundling and a 2-year warranty. Brooklinen's pillow business has seen significant growth, with its Amazon sales increasing by 29% year-over-year and its curated marketplace channel growing by 150% year-over-year. The brand's commitment to quality and customer satisfaction has made it a standout in the bedding and linen industry.

Snuggle-Pedic

Snuggle-Pedic is renowned as one of the top pillow producers, particularly noted for its Ultra-Luxury Kool-Flow® bamboo shredded memory foam pillow, which held the highest rating on Amazon in 2017 with a 4.5-star average from over 7,000 verified user reviews. This pillow is hypoallergenic, dust mite resistant, and comes with a 90-night trial and a 20-year warranty. It is suitable for all sleeping positions and features patented Kool-Flow technology for enhanced breathability. Snuggle-Pedic's commitment to customer service, including free personal customizations, has significantly contributed to its positive reviews. The company, founded in 2001, manufactures its products in the U.S.A., ensuring high-quality components.

Leesa

Leesa Sleep is a renowned brand in the luxury mattress and home furnishing industry, also excelling as a producer of high-quality pillows. Founded in 2014 and based in Virginia Beach, Virginia, Leesa offers customizable pillows with reversible and adjustable layers, including a down-like quilted pocket side and a ventilated gel comfort layer, catering to various sleep preferences. The company, now acquired by 3Z Brands as of March 2023, has a strong social impact through its One-Ten program, donating one pillow for every ten sold, in addition to over 24,000 mattresses donated to date. Leesa's pillows are available on their website and through partnerships like west elm, and they are recognized as key players in the US pillows market, which is expected to grow at a CAGR of 5.97% from 2024 to 2032.

Layla Sleep

Layla Sleep is a leading direct-to-consumer brand renowned for its high-quality sleep accessories, particularly the Layla Kapok Pillow, which has surpassed the milestone of 200,000 units sold since its introduction in 2017. This pillow features a unique blend of high-density shredded memory foam and Kapok fibers, offering customizable loft and exceptional comfort. It has garnered over 2,000 five-star reviews and is praised for its cool, breathable design. The pillow is available in various sizes, including Queen and King, priced at $109 and $129 respectively. Layla Sleep's commitment to sustainability and customer satisfaction has made it a standout in the competitive bedding market.