In today's bustling kitchens, a reliable mixer can be the unsung hero, streamlining everything from whipping cream to kneading dough. The market is flooded with countless brands, each promising unique features and superior performance. Navigating this abundance can be daunting, so selecting the right brand is crucial for achieving culinary success. To help you make an informed choice, explore our curated list of the best mixer brands below.
Illustration of mixer
Best brands of mixer in 2025
KitchenAid
KitchenAid is a leading brand in the kitchen appliance industry, particularly renowned for its stand mixers, holding a significant 43.1% market share in the U.S. stand mixer market as of 2020. The brand also dominates the food preparation industry with a 46.9% market share in the United States. Globally, KitchenAid holds nearly 16.2% of the market share and is expected to grow at a rate of 2.1% by 2022. Known for its high-quality and innovative products, KitchenAid has been a trusted choice for both professional and home chefs since the introduction of its first stand mixer in 1919. The brand's commitment to excellence and rigorous testing processes ensure that each appliance meets stringent standards. For more details about their extensive appliance range, visit KitchenAid's official website.
Breville
Breville, a leading brand in the kitchen appliance industry, is renowned for its high-quality mixers, contributing significantly to the global stand mixer market. In 2024, Breville's kitchen appliances segment, which includes mixers, saw a revenue of around AUD 185 million (approximately USD 124 million), marking a 5% year-over-year increase. The company's stand mixers are part of a market expected to reach $2.8 billion by 2031, growing at a CAGR of 4.6% from 2024 to 2031. Breville's products, such as the Breville Smart Oven Air Fryer Pro, have shown strong performance, with the cooking segment achieving an 8% growth rate. The brand's global presence, distributing products to over 70 countries, further solidifies its position as a top producer in the mixer market.
Cuisinart
Cuisinart is a leading brand in the mixer market, known for its high-quality and versatile products. In Q4 2022, Cuisinart retained a significant market share in various kitchen categories, including a 14% market share in coffee makers and an impressive 116% quarter-over-quarter growth in skillets and frying pans. The brand's food processors also saw substantial growth, with a 73% increase in market share during the same period. Cuisinart's products are favored for their performance and durability, contributing to the brand's strong presence in the kitchen appliance market. With such impressive growth and market dominance, Cuisinart stands out as one of the best producers of mixers and other kitchen appliances. For more details on their extensive range of products, visit the Cuisinart website.
Kenwood
Kenwood, a leading British manufacturer of kitchen appliances, has seen a significant boost in sales, particularly driven by the growing online market. In 2023, Kenwood's turnover increased to £119 million from £113 million in 2022, with a pre-tax profit of £30 million, up from £9 million the previous year. The company's success is attributed to its robust e-commerce growth and effective cost control measures. Kenwood's products, including stand mixers, toasters, and food processors, are popular across various retail channels, especially online. This growth reflects the company's adaptability to changing consumer behaviors. For more insights into Kenwood's kitchen sales growth, visit their feature article.
Bosch
Bosch is a leading brand in the mixer market, known for its high-quality and versatile products. The company is a major player in the mixer grinder market, expected to reach USD 14.69 billion by 2024, with a CAGR of 3.71% through 2029. Bosch's mixers, such as the Universal Plus Stand Mixer, feature powerful motors, often with 500 watts of power and multiple speed settings, making them ideal for both residential and commercial use. The Asia Pacific region, where Bosch has a significant presence, is estimated to grow at the highest CAGR in the mixer grinder market. Bosch's commitment to durability and innovation is reflected in its products, such as the GBM9-16 Mixer, which handles a wide variety of materials with its variable speed control and all-ball bearing motor.
Hamilton Beach
Hamilton Beach Brands Holding Company is a leading producer of mixers, renowned for its performance, reliability, and differentiated products. The company has experienced significant revenue growth, with a 2.0% increase in total revenue to $156.7 million in the third quarter of 2024 compared to the previous year. Hamilton Beach is expanding its presence in the premium market, which accounts for approximately 40% of the small kitchen appliance industry's annual sales. The brand's commercial products are sold in over 100 countries, catering to the food service and hospitality industries. Hamilton Beach continues to innovate, launching new products across several premium lines to maintain its competitive edge. For more detailed insights, visit their news section on their website.
Vitamix
Vitamix is renowned as one of the top producers of high-end blenders and mixers, celebrated for its exceptional performance, durability, and versatility. With a history spanning over 100 years and sales in 130 countries, Vitamix has established itself as an industry standard, particularly in high-end restaurant kitchens and culinary institutes. The Vitamix blender is preferred for its ability to blend whole fruits and vegetables without the need for pre-chopping, and its 4-prong stainless steel blade ensures a silky smooth texture in recipes like the Glowing Green Smoothie. Vitamix blenders come with a 7-year warranty and are available in various capacities, including 32 oz. to 64 oz. jars. The company's commitment to whole, healthy foods is reflected in its leadership under Jodi Berg, who has infused the company culture with purpose and passion. For more detailed information about their company history, explore their official website.
Smeg
Smeg, an Italian home appliance manufacturer based in Guastalla, Emilia-Romagna, is renowned for its innovative and high-quality stand mixers, reflecting the company's commitment to design, technology, and energy savings since 1948. Smeg's products are recognized globally for their excellence, particularly in the stand mixer market, which is projected to grow significantly, with the global market expected to reach USD 2,581.23 million by 2028 at a CAGR of 5.1%. Smeg's focus on quality and technological innovation aligns with the increasing demand for time-saving kitchen solutions, especially in regions like North America and the Asia Pacific. The company's extensive sales network and subsidiaries worldwide further enhance its market presence. Smeg's unique profile in domestic appliances, including stand mixers, makes it a standout in the industry.
Philips
Philips is a leading brand in the mixer market, renowned for its high-quality and innovative products. In the Indian market, Philips dominates the food processor segment with a 25.6% market share and also leads in the blender market with a 44.6% share. Their mixers are designed for efficiency, featuring lightweight, ergonomic designs and multiple speed settings, making baking and mixing tasks easier and faster. Philips' products, such as the Daily Collection Mixer, come with advanced features like cone-shaped beaters that work up to 20% faster and dishwasher-safe accessories. This brand's strong market presence and customer preference underscore its position as one of the best producers of mixers.
Oster
Oster is renowned as one of the leading producers of innovative mixers, particularly with the introduction of the Oster Hand Mixer with HeatSoft Technology, which softens butter to room temperature 12 times faster than traditional methods. This technology, launched in 2018, has revolutionized baking by allowing home bakers to achieve optimal butter temperature quickly and efficiently. Oster's commitment to innovation is evident in their long-lasting products and user-friendly designs, such as the 7-speed control and Boost Power Feature in their hand mixers. The brand is a key player in the food blenders and mixers market, which is expected to grow at a CAGR of 6.3% from 2024 to 2030, with the bakery products segment showing significant growth due to increasing consumer demand. Oster's focus on product development and marketing helps maintain its market share alongside other leading brands like Hamilton Beach and KitchenAid.
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