Top Microwave Brands: Whirlpool, Panasonic, Samsung, and LG Lead the Way!

Microwave ovens have become an essential component of modern kitchens, providing quick and efficient means of cooking and reheating food. With a plethora of options available, it's crucial to choose a brand that matches your needs in terms of reliability, functionality, and innovation. Renowned brands continuously strive to enhance their designs with user-friendly features and energy efficiency to cater to various culinary preferences. If you're interested in discovering the leading brands in the microwave market and their standout features, continue reading below.

Illustration of microwave

Best brands of microwave in 2025

Panasonic

Panasonic is a leading brand in the microwave oven market, known for its innovative and reliable products. In 2022, Panasonic held a 6% share of the global microwave oven market, highlighting its significant presence. The company's Healthy Air-Frying Microwave Ovens have seen a notable growth rate of 194%, indicating strong consumer acceptance. Panasonic's products are part of a broader consumer appliance segment that is recognized for its efficiency. The brand's global reach is further emphasized by its high net sales share in Japan, which accounted for 43.2% as of March 2024.

LG

LG Electronics is a leading producer in the microwave oven market, known for its innovative and feature-rich appliances. LG microwave ovens, available in countertop and over-the-range models, boast advanced technologies such as EasyClean(r) interiors, Sensor Cooking, and convection cooking, making them highly convenient and efficient. With a market share of 4% in 2022, LG is among the top brands in the global microwave oven market, which is projected to grow significantly by 2031.

Samsung

Samsung is a leading brand in the microwave oven market, holding an 11% market share as of 2022, making it the top player globally. The company's diverse product range and innovative features, such as the Flex Duo™ technology, contribute to its dominance. Samsung's microwave ovens are known for their advanced features like convection, steam cooking, and Wi-Fi connectivity. The brand's strong market presence is also reflected in its customer satisfaction ratings, with Samsung ranked #1 in Customer Satisfaction with Wall Ovens in the J.D. Power Appliance Satisfaction Study. This consistent performance underscores Samsung's commitment to quality and innovation in the appliance industry.

Toshiba

Toshiba is a renowned brand in the microwave oven market, known for its high-quality and energy-efficient products. The company developed the first industrial microwave ovens in Japan and continues to manufacture highly regarded magnetrons, which are core components of microwave ovens, with a focus on sustainability and low power consumption. Toshiba's microwave ovens are part of a broader range of home appliances that contribute significantly to the company's revenue, with home appliances accounting for 10.3% of Toshiba's total revenue in 2024. The brand is trusted globally, including in Thailand where it is recognized for its reliability and quality. Toshiba's commitment to innovation and sustainability is evident in its products, which are designed to support a sustainable society. For more information, visit Toshiba's official website.

Breville

Breville is a leading brand in the kitchen appliance industry, renowned for its innovative and high-quality products, including microwave ovens. In Q1 2024, Breville experienced a significant 5% increase in global shipments, with 1.2 million units shipped, driven by strong demand in North America and Europe. The company's revenue in the kitchen appliances segment, which includes microwave ovens, reached AUD 185 million (approximately USD 124 million) in Q1 2024, marking a 5% year-over-year increase. Breville's products, such as the Combi Wave™ 3 in 1 microwave oven, are designed with safety and functionality in mind, reflecting the company's commitment to consumer satisfaction. With a global presence in over 70 countries, Breville continues to expand its market share through strategic product launches and effective cost management.

Whirlpool

Whirlpool is a prominent player in the global microwave oven market, holding a 5% market share as of 2022. Known for its quality and innovative features, Whirlpool offers a range of microwave models, including countertop, over-the-range, and built-in microwaves, with capacities ranging from 0.5 to 2.2 cubic feet and power levels of 700 to 1,600 watts. Their microwaves often feature advanced technologies such as CleanRelease(r) Non-Stick Interior, Air Fry Mode, and Steam Cooking. Whirlpool's commitment to innovation and customer convenience has made it a trusted brand, especially in the U.S. where it is the #1 selling appliance brand. Their products are designed to simplify meal prep and enhance kitchen functionality. For more information, visit their microwave models page.

Sharp

Sharp is a leading brand in the microwave oven market, renowned for its innovative and user-friendly products. In 2016, Sharp was recognized as the leader in the U.S. online microwave market, outperforming competitors in key metrics such as availability, image presence, and customer ratings. Globally, Sharp holds a 7% market share in the microwave oven market, alongside GE, and is surpassed only by Samsung with an 11% share. Since 1962, Sharp has sold over 130 million microwave ovens worldwide, showcasing its long-standing commitment to quality and convenience. Sharp's microwaves are available in various sizes and finishes, catering to diverse consumer needs.

GE Appliances

GE Appliances, particularly through its GE Profile series, stands out as a leading producer of microwave ovens, offering innovative features such as Sensor Cook Technology, WiFi connectivity, and air fry capabilities. These appliances are engineered for productivity and style, ensuring energy-efficient cooking and easy cleanup. GE Appliances has been a trusted name in over half of all U.S. homes since 1907, and their products are known for their reliability and advanced technology. The GE Profile series is especially renowned for its premium features and aesthetic appeal, making it a top choice for consumers seeking high-quality kitchen appliances. With a commitment to innovation and customer satisfaction, GE Appliances continues to drive the evolution of smart home kitchen solutions. For more information, visit their company overview.

Emerson

Emerson, a renowned brand celebrating over 100 years in consumer electronics since its founding in 1912, is esteemed for producing high-quality microwave ovens. Emerson microwaves are powerful, feature-rich, and include options like grill units and retro lines, all equipped with child safety locks. These microwaves cater to various consumer needs, reflecting the brand's commitment to innovation and user convenience. With a wide range of models available, Emerson microwaves are a popular choice, aligning with the trend where over 90% of U.S. households own a microwave oven. Emerson's focus on meeting everyday lifestyle demands has solidified its position as a trusted brand in the consumer electronics market.

Magic Chef

Magic Chef is a renowned brand in the appliance industry, particularly noted for its high-quality microwave ovens. With over 90 years of experience since its founding in 1929, Magic Chef has consistently delivered innovative and reliable appliances that simplify kitchen tasks. Their microwave ovens are popular for their even cooking, adjustable power levels, and user-friendly controls, making them a favorite among consumers. Magic Chef's products are part of a broader market that is expected to grow, with the global microwave oven market forecasted to reach USD 24.81 billion by 2032, growing at a CAGR of 5.50% from 2024 to 2032.