Top Major Appliance Brands: Your Ultimate Guide to Quality and Innovation

When selecting major appliances for your home, the brand you choose can significantly impact the performance and longevity of your purchase. Renowned brands often offer a range of high-quality options, known for their durability and innovative features. From the cutting-edge technology of Samsung and LG to the timeless reliability of Whirlpool and General Electric, there's a wealth of trusted names in the industry. To help you navigate through these options and select the best brand for your needs, explore our comprehensive list of top-rated major appliance brands below.

Illustration of major appliances

Best brands of major appliances in 2025

Whirlpool

Whirlpool Corporation is a leading producer of major appliances, generating over 80% of its revenue from laundry appliances, refrigerators, freezers, and cooking appliances. As of Q3 2024, Whirlpool holds an 18.34% market share in the Consumer Discretionary sector, with a significant presence in the U.S. and Canada, where it generates over half of its global net sales, amounting to around $11.4 billion in 2023. The company operates under 14 global brands, including Maytag, KitchenAid, and Jenn-Air. Whirlpool's market position is further solidified by its role as the top home appliance manufacturer in the United States and its strong market share in Mexico. Despite a revenue decrease of 18.94% in Q3 2024, Whirlpool maintains higher profitability than its competitors with a net margin of 2.85%. For more details, visit their official website.

LG

LG Electronics is a leading producer of major appliances, securing a significant market share in the U.S. home appliance market. In 2023, LG held a 19% market share based on sales and 16% in terms of unit share, making it the second-largest brand after Samsung. LG also ranked second in consumer consideration, with 29% of consumers considering the brand when purchasing new home appliances. The brand saw a notable growth of 0.9 percentage points in unit share and maintained a strong presence in both unit and dollar share categories. For more details about LG's major appliances, visit their official website.

Samsung

Samsung Electronics has solidified its position as a leading producer of major appliances, capturing 21% of the U.S. home appliances market share in 2023 based on sales, and 19% in terms of quantity sold. This dominance is followed by LG Electronics with 19% and 16% respectively, General Electric at 18% and 17%, and Whirlpool at 15% and 16%. Samsung is also the most considered brand by consumers, with 32% of respondents preferring it over other brands. The company's success is attributed to its innovative products and services, including those featuring artificial intelligence technology. Samsung continues to expand its market share by introducing advanced products like the Bespoke AI Family Hub refrigerator.

Bosch

Bosch is a leading global producer of major appliances, known for its innovative and high-quality products. In 2023, Bosch generated a significant revenue of 14.8 billion euros from its home appliances segment, highlighting its strong presence in the market. The company's BSH Home Appliances Group, established in 1967, has consistently shown robust growth, with a revenue of 15.9 billion euros in 2022. Bosch's commitment to localization aims to achieve 70-75% by 2025, further solidifying its market position. With a global workforce and operations in over 60 countries, Bosch continues to be a dominant force in the home appliances industry. For more information on Bosch's products, visit their official website.

GE Appliances

GE Appliances is a leading producer of major appliances, with its products present in 50% of all U.S. homes. The company has made significant contributions to the U.S. economy, investing over $2 billion and creating 3,000 new jobs between 2016 and 2021, and generating $2.1 billion in federal, state, and local taxes. As of 2023, GE Appliances holds a 17% unit share and an 18% dollar share in the U.S. major appliance market, ranking it among the top brands alongside Samsung and LG. For more information, visit the GE Appliances website.

KitchenAid

KitchenAid is a leading brand in the kitchen appliance industry, renowned for its high-quality and innovative products. As of 2020, KitchenAid held a significant 43.1% market share in the United States stand mixer market and a 46.9% market share in the food preparation industry. Globally, KitchenAid maintains a substantial market share of nearly 16.2% in the kitchen appliances sector, with an anticipated growth rate of 2.1% by 2022. The brand's commitment to excellence and innovation has solidified its position as a trusted choice among consumers. KitchenAid's product range includes stand mixers, hand-held electric mixers, blenders, and more, catering to diverse consumer needs. For more details on their range of products, visit the KitchenAid website.

Electrolux

Electrolux is a leading global producer of major appliances, generating stable revenues of around 13.3 billion U.S. dollars in 2023, with Europe and North America accounting for more than two-thirds of its total revenue. The company holds a significant market share, particularly in Latin America with 30% of the core appliances segment, and 10% in North America. Electrolux's largest segment is the 'taste' segment, which includes cooking, refrigeration, and freezer appliances, accounting for over 60% of its revenues. Despite recent operating losses in North America due to high inflation and geopolitical tensions, Electrolux remains a formidable player in the global household appliances market. Its strong presence is evident through its diverse brand portfolio and innovative product offerings. For more in-depth insights, explore Electrolux's comprehensive overview.

Frigidaire

Frigidaire is a leading manufacturer of major household appliances, ranking third among America's producers of "white goods." As of 2023, Frigidaire holds a 17% market share in the U.S. refrigerator market, competing closely with brands like GE and LG. The company has a rich history, celebrating its 80th anniversary in 1996 and having produced over six million refrigerators by 1941. Frigidaire's innovative designs and efficient manufacturing processes have been key to its success, with notable introductions such as automatic ice-makers and auto-defrost refrigerators in the 1950s. Recently, Frigidaire has seen significant growth, gaining over 20 percentage points in market share for top-freezer refrigerators at Lowe's from 1Q20 to 4Q22, representing a $125 million growth opportunity. For more information, visit the Frigidaire Home Products page.

Miele

Miele, a German manufacturer founded in 1899, is renowned for producing high-quality, premium domestic appliances and commercial equipment. The company achieved a record turnover of EUR5.43 billion in 2022, with a 12.2% sales growth, despite market challenges. Miele produced over 1 million washing machines and dishwashers in a single year, and its products are known for their durability, with some appliances tested for up to 20 years of use. The company has expanded its global presence with over 200 company-owned addresses in 50 countries and has made significant strides in climate protection, including a 5 GWh savings in solar power in 2022. Miele's commitment to innovation and quality has solidified its position as a leader in the luxury appliance market.

Maytag

Maytag is a leading brand in the North American major home appliances market, known for its high-quality and durable products such as refrigerators, laundry equipment, and dishwashers. As part of the Whirlpool Corporation, Maytag competes aggressively in the market, contributing to the consolidated market share dominated by 4 to 5 major players. In 2023, top brands like Whirlpool, which includes Maytag, held significant market shares, with Whirlpool itself holding around 16% of the unit share and 15% of the dollar share in the major appliances market. Maytag's reputation for reliability and performance has made it a favorite among consumers. The brand's products are widely available through major retailers like Lowe's and Home Depot, which are the top retailers in the major appliance market.